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Posts Tagged ‘Colleen DeCourcy’

W+K Names Colleen DeCourcy as Partner

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Wieden+Kennedy has named Colleen DeCourcy as the newest partner in its global network.

DeCourcy most recently served as Global Coexecutive Creative Director; she joins Dan Wieden, Dave Luhr, Mark Fitzloff, Susan Hoffman, Tom Blessington, Bill Davenport, John Jay, Neil Christie, Tony Davidson and Kim Papworth on the partner team.

DeCourcy worked at W+K for only eighteen months before the promotion; prior to joining the agency, she founded her own shop called Socialistic, which she ran as CEO and chief creative officer. The release states that, during her time at W+K, she has “extended the creative department’s capabilities beyond advertising, into both experience and product design.”

Her full ad industry resume includes stints in leadership positions at TBWA New York, JWT and Organic.

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W+K, 180LA Invite the World to Rio for Coke and Pepsi

The 2014 World Cup is coming to every continent but Westeros–and W+K Sao Paulo would like to remind us, on behalf of client Coca-Cola, what an international event it will be with the “One World, One Game” campaign.

The first spot in Coke’s “largest-ever marketing campaign” series is a global tour of  its latest “corporate social responsibility” project.

The company’s press release reassures skeptics: it surprised team members who “thought they were being filmed for a Coke documentary” with complimentary tickets to Rio, where they’ll “carry the national team flags onto the pitch during the Germany vs. Portugal match.”

We might point out that they were being filmed for a Coke documentary series, but we’re not quite that cynical.

Further chapters flesh out the local teams’ stories.

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W+K’s New ‘This is Sportscenter’ Ad Showcases Big Game Mascot Rivalry

More from W+K, as W+K New York have unveiled their latest “This is Sportscenter” offering.

The 30 second spot, “Long Week,” celebrates Super Bowl XLVIII with a fun look at the rivalry between Denver Broncos’ mascot Miles and Seattle Seahawks’ mascot Blitz. Set in an elevator on ESPN’s Bristol, Connecticut campus, the spot stars SportsCenter hosts Jay Crawford and Steve Levy, who witness a tense, awkward exchange between the rival mascots. Credit has to go to director Jim Jenkins and the guys playing the mascots for perfect comedic timing. At the end of the spot, Everett and Levy reveal that the two mascots have been engaging in such behavior all week. Hopefully Miles and Blitz don’t kill each other before the big game.

The timely “Long Week” is designed to promote ESPN’s weeklong coverage of Super Bowl XLVIII, which began yesterday with ESPN Radio’s Mike & Mike kicking off 115 hours of TV and radio programming from New York City. ESPN’s programming originates from their Herald Square and Times Square Studios all week, up until Superbowl Sunday. Keep an eye out for “Long Week” during that coverage. Credits after the jump. Read more

Equinox Takes Responsibility for Your Post-Workout Misdemeanors

If a Levi’s ad had a one-night stand with a Dos Equis commercial and the lovechild was baptized by a former Abercrombie art director, this “Equinox Made Me Do It” campaign by W+K New York would be the result. Equinox’s sensual shenanigans – mainly, turning gym memberships into sex – has graduated from bad joke that everyone is in on to an accepted norm at this point. The over-the-top sexuality even made its way into Aziz Ansari’s most recent standup special. But the appeal seems to be growing: gyms have spread across the country, celebrities are frequent guests, and Equinox now boasts a “Best Gym” award from a handful of publications including Fitness Magazine. The accolades should come in handy as people line up to sign up for a New Year’s resolution gym membership. So should the pretty people running naked on big billboards. If you live in a city with an Equinox gym, get ready to see butts.

The “Made Me Do It” campaign is W+K’s first work for Equinox, but you probably couldn’t tell the difference, because the gym is still selling the same amount of sex. And why shouldn’t they? While copycat fitness centers fight against each other, Equinox separated itself from the competition by rethinking the old adage of less is more. Credits after the jump.

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It Looks Like Someone’s Fulfilling Our Dreams at Cannes

 

Since we’re once again staying put here in the States during all the Cannes Lions revelry, we’re happy to see that a few folks have taken it upon themselves to bring to fruition what we were always destined to do one day at the Festival via an effort called “Busted at Cannes.”

We did a little digging, and yes, we’ve been told that this is a side project concocted by a couple of EVB staffers including the San Francisco-based agency’s VP, director of technology & innovation, Aaron McGuire, whose name is actually plastered all over the Busted site. Check out the demo video below that just launched to get more of the gist. And no, that Donny Deutsch pic will never get old. Update: The Deutsch image has been removed, so we have the above shot of folks like Colleen DeCourcy and Brian Morrissey instead.

Draftfcb, R/GA Among 2013 Facebook Studio Award Winners

Today, the social network has unveiled the winners of its second annual Facebook Studio Awards, which honors the ad industry and its various socially inclined campaigns from the last year. Among those making the grade this year, as chosen by a jury that included familiar names from the biz such as Colleen DeCourcy, Nick Law, Jeff Benjamin, Tor Myhren and Rob Reilly, are Draftfcb and 360i, which earned the top Blue Award for their “Daily Twist” work for Oreo. Other winners include R/GA, which made the list twice, once for Nike work and the other for the intriguing “One Copy Song”Facebook app the agency developed for Swedish rapper, Adam Tensta, a year ago (it’s also up for a Webby this year).

DeCourcy Returns to Agency World, Takes Global Co-ECD Role at W+K

Sorry for the delay, folks, but it’s been somewhat of a busy week in Wieden + Kennedy’s world as the agency has followed up the launch of its new, John C. Jay-led unit dubbed W+K Garage with the formation a new global management team. Perhaps most notably, W+K’s latest move signals the arrival of Colleen DeCourcy (pictured), who started up her own social media-focused design shop, Socialistic, over two years ago, but has now joined up with W+K to take on role of global co-executive creative director.

Her fellow global co-ECD is Mark Fitzloff, who’s spent 13 years at W+K and the last five as executive creative director at the agency’s Portland HQ, leading creative on Old Spice among other accounts. Replacing him as ECD in Portland will be Joe Staples, who’s spent over eight years within the W+K network and will now partner with fellow lead creatives Susan Hoffman and Tom Blessington.

Along with the new ECD appointments, W+K global COO Dave Luhr will assume the role of president while agency co-founder Dan Wieden will become chairman of its global management team. In a statement regarding the management moves, Wieden says, “I don’t think we’ve ever had a chairman, but now I [am] one—albeit an active one.  Between Dave and Mark, we have 40 years of proven W+K experience, respect and leadership. This level of talent and experience gave me the confidence to search outside the agency to find a third global management team member with digital expertise. Colleen brings an energy and a knowledge base that is second to none. I am convinced that our next 30 years are going to be pretty damn exciting.”

During her career, DeCourcy has also spent a few years as CCO at Organic, chief digital officer at TBWA and chief experience officer at JWT.

Monday Odds and Ends

 

-McCann Worldgroup alum Matt Jacobs joined the newly opened Digitas San Francisco office as SVP of strategy & analysis. link

-Former Energy BBDO EVP Patty Cohen joined SapientNitro’s Chicago office as VP, group account director.

-TBWA/Organic alum and current Socialistic CEO Colleen DeCourcy reveals that she’s the female ad exec who confessed to Digiday. link

-Ex-Yahoo CEO Scott Thompson has found a new gig as chief exec at ShopRunner. link

-Y&R Israel unveils a new location-based print ad for native chain, Coffee Joe (above).

-EuroRSCG Chicago was named AOR for Bel Brands, which counts the Laughing Cow and Boursin cheeses among its lines. link

-Effie Worldwide released a report on the “key drivers of marketing effectiveness.” link; link (PDF)

-Culver City/Vancouver-based VFX house Zoic Studios promoted Tony Meister to art director.

-San Francisco digital shop Odopod moved to a bigger office in the Hayes Valley. link

-L.A.-based prodco The Cortez Brothers signed director Ago Panini to its roster. (link to work)

 

Havas Takes Majority Stake in DeCourcy’s Social Media Startup

Havas, parent company of Arnold and Euro RSCG, has now set its sights on social media by taking a majority equity stake in Socialistic, a new social media/technology startup led by Colleen DeCourcy. So much for those rumors about DeCourcy taking a job at Facebook after leaving her chief digital officer post at TBWA last June.

What is Socialistic? Well, for starters, it’s a New York-based operation that aligns technologists with writers, filmmakers and other new media-savvy content creators to develop mobile applications, digital OOH, in-store experiences, branded digital products and brand-owned media destinations for clients. In a statement, DeCourcy describes the model, saying it’s one that “isn’t campaign driven; it’s product and community driven. And that’s a big change from the normal agency model.” The Socialistic doors are open effective immediately and the shop will work with clients both in and out of the Havas network.