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Posts Tagged ‘Colleen McGee’

Audi’s Super Bowl Spot: Let’s Get Some Ass at Prom!

Audi and VB+P are traditionally all about appealing to consumers’ inner-adolescent with their Super Bowl ads. Remember when vampires were a big deal? Audi remembered, so they put vampires in their Super Bowl spot last year. However, as the Twilight film series has ended, Audi and VB+P are telling a bit more of a timeless story with this year’s installment, “Prom (Worth It).”

We open on a classic American pastime, a young lad about to go to prom who, judging by his lack of date, is a loser. His dad, in a surprising move, allows him to take his sleek Audi A6 to the big dance. This isn’t the only unrealistic part of the spot, as the boy ends up making out with his crush and getting a shiner from her boyfriend. It’s not exactly the kind of bold move I support, especially as the boy doesn’t seem to ask permission from his female victim. But, according to Audi, who cares? He took what he wanted, and was rewarded. There’s nothing more American than that.

The campaign, which uses the #BraveryWins hashtag, doesn’t seem to be targeting suburban high-schoolers like the protagonist in “Prom,” and instead aims at fathers who are fearful that their spawn may never get any action. In any case, it’s cute enough to be a crowd-pleaser, but I hesitate to think that this will be one of the Super Bowl’s most talked-about ads. Credits after the jump.

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Audi’s Going to Have A ‘Goodnight’ This Super Bowl

There’s no “Green Police” controversy this time around with Audi’s Super Bowl marketing as the automaker’s unveiled aa new 60-second TV spot, which is dubbed as a prelude to its upcoming Super Bowl XLV advert and marks the fourth consecutive Big Game appearance for Audi.

Venables Bell & Partners is behind the wheel yet again for this effort titled “Goodnight,” which was inspired by Goodnight Moon, the 1947 children’s book by Margaret Wise Brown. It follows the same schematics of the original book while taking the viewer on a journey through an old-fashioned mansion draped with trite symbols of elder, snobby luxury. Audi claims its 2011 A8 flagship sedan is the most technologically-advanced vehicle the company has ever produced and serves as the pinnacle for the brand’s luxury lineup. We’ll leave that opinion for the people who actually drive it.

Credits after the jump.

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