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Posts Tagged ‘Conan O’Brien’

Johnson & Sekin Tap the Powers of ‘Son of Conan’


This week, Conan O’Brien has been doing shows at Dallas’ Majestic Theater in anticipation of the NCAA Final Four. Although O’Brien may not have acknowledged it, the “Son of Conan” was there, too.

Conan O’Brien look-alike Greg Keating was in Dallas, ostensibly to “reconnect” with Conan O’Brien, but with a few ulterior motives up his sleeve. In a slick move, Johnson & Sekin approached Keating with the opportunity to promote American Airlines, Omni, DART mass transit, Dallas Comedy House and Raising Cane’s while O’Brien was in Dallas. Although it meant taking a few days off from school, the Temple advertising major and aspiring copywriter jumped at the opportunity to further his “pursuit of dad” while diving headfirst into the ad world and gaining exposure. He can be seen in the above clip, slyly promoting Raising Cane’s while on a Dallas morning news program where he explains he first realized he looked like O’Brien in third grade when a basketball coach referred to him as “Conan.”

“Johnson & Sekin was great because it was crazy fast and they had it all organized,” Keating said, adding “I’m not just saying that because I’ll be looking for an ad job.”

We’d be surprised if Keating doesn’t land himself a copywriting gig at an agency somewhere in the near future (I mean, who wouldn’t hire this guy?). But hey, if advertising doesn’t work out, he always has a future as a Conan impersonator.

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‘Kentucky Kicks Ass’ Gang Unveils Case Study, Vows to Continue Kicking Ass

And the saga continues. The good ol’ boys behind the “Kentucky Kicks Ass” campaign–agency creatives Whit Hiler, Griffin VanMeter and Kent Carmichael, specifically–have compiled all the kudos and press/social media over its two-month existence while providing a status update of sorts in the three-minute case study above. As you can see, the initial pooh-poohing from the Kentucky Tourism Department did little to deter the lads’ grassroots rebranding campaign, which not only garnered national media attention via NPR and Conan O’Brienbut even piqued the interest of Kentucky Governor Steve Beshear, who seems, well, kinda into it.

Whether this will ever actually translate into an official motto change is yet to be determined (“lots of expensive signage to change out” among other issues) but Hiler says that he and his co-conspirators will continue to the “fight the fight” and that “this is just the beginning.” Next up? A push for “Kentucky Kicks Ass” license plates.

Wednesday Morning Stir

-Gotham managing partner, director of strategy and innovation Alan Snitow is reuniting with old cohort Peter McGuinness as the former is joining DDB Chicago in the newly created role of EVP, director of integration.

-R/GA is behind a new Pinterest/Instagram effort to help build some social media buzz around Grey Goose Cherry Noir. link; link

-Bi-coastal/international production company Station Film signed director Gabriel Olson for US representation.

-The calendar for Advertising Week 2012 is now up and running. link

-Conan O’Brien is hosting the Ad Council’s 59th Annual Public Service Award Dinner, which takes place Nov. 14 at the Waldorf-Astoria. link

-Saatchi & Saatchi Cape Town emphasizes that sneezing does indeed suck in a new campaign for PharmaDynamics’ Texa Allergy product (one spot above; more here and here).

 

Larry David Takes ‘Charity Bribes’ Bait, Joins Twitter

A couple of months ago, we told you about the latest project from former BBDO copywriter/current Google employee Chris Baker, who decided to have a little fun with celebrities, get them to do something atypical, and support their charities in the process via a project dubbed “Charity Bribes.” The first celeb on Baker & Co.’s list was none other than Seinfeld/Curb Your Enthusiasm mastermind, Larry David, who the group has been trying to lure into the Twitterverse. Well, it took a little bit of time, but Baker informed us this morning that “It fucking worked. Larry joined twitter. His people got in touch with us and he sent his first tweet Friday night.”

As you can see above, the comedic maestro’s first tweet as @LarryDavid4 calls for the “Bribes” crew to make good on their offer and pay his organization of choice, the Natural Resources Defense Council, which has made its way into Curb storylines in seasons past. See a larger image of David’s first tweet after the jump. Next up to bat on the “Charity Bribes” list? None other than Conan O’Brien (below). Go here to join in on the fun or submit your own celeb bribes and vote.

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Monday Odds and Ends

-DDB Chicago appointed CP+B/BBDO Atlanta alum Sagar Shah as VP, director of project management and head of the agency’s new PM department.

-Saatchi beat out TBWA and W+K for the Trident biz.

-ZenithOptimedia cut its global ad growth outlook from 4.1 to 3.6 percent. link

-So who’s in for SAY Media’s “Battle of the Ad Bands?” link

-Pereira & O’Dell welcomed ex-GSD&M creative team Keli Linehan and Charlie Wolff (AD and CW, respectively) along with BSSP alum John Verrochi as senior AD. All three started today.

-Here’s a look at the new Cut+Run Los Angeles. link

-Target CMO Michael Francis, who was tapped to oversee the chain’s expansion into Canada earlier this year, has left his post after three years. link

-The Mill NY welcomed Brand New School alum Mario Stipinovich as creative director in its Design division.

-Former North Kingdom interactive developer Bartek Drozdz joined Tool as creative technologist. link

-Conan O’Brien takes some issue with the concept of his new promo for the TBS app (above). link

-A cheaper, Brazilian-made version of the iPhone 4, you say? link

 

Shocker, Part 17: W+K Wins the Webbys

To really no one’s surprise, the Webby Awards has awarded multiple top honors to Wieden + Kennedy for its Old Spice social media efforts including the Webby and the People’s Voice Award. W+K also won Agency of the Year and nabbed the most noms and wins across all categories. Is this a portent of doom for the rest of the nominees in the various ad award shows coming up? Yes, perhaps.

Anyhow, we know you’ve seen the Old Spice shenanigans before, so why not salute something else, namely the People’s Voice choice for Best Viral Video, which happens to be the “Bed Intruder Song” starring Antoine Dodson (above). Funny of Die nabbed the most wins in multiple categories (eight), W+K nabbed four and other Webby honorees included Justin Bieber (really), Arcade Fire for the Wilderness Downtown and Conan O’Brien for Team Coco. Check out the full list of winners here. The Webby Awards will officially take place on June 13 at Hammerstein Ballroom in NYC.

 

Thursday Odds and Ends

-Mullen Boston recruited art director Michael Arguello from Saatchi & Saatchi NY. He starts Monday.

-Yep, this should be one of the least amusing Oscars ever, and that’s saying a lot. link

-Publicis Groupe gets slapped with a $100 million gender discrimination lawsuit. link

-Facebook’s “Breakup Notifier” goes down? link

-Here’s a visual reference for how Netflix destroyed Blockbuster. link

-Who wants to rewrite Conan O’Brien‘s Twitter bio and achieve “fame and glory?” link

-Someone finally takes a look into Sara Lee’s odd, double negative slogan. link

-Keds is attempting to reach out to millenials. link

-Green Dot Films signed director Omri Cohen for U.S. commercial representation. link

Conan Spoofs Groupon Ad Fail, Company to Pull Offensive Material

Last night on his TBS talk show, Conan O’Brien decided to take it upon himself to make a Groupon advertisement even more offensive than the one the company aired during the Super Bowl, which as everyone knows made light of the situation in Tibet.

Conan’s ad, which features the Hindenburg disaster as a lead-in to Blimpie’s subs, might actually be funnier and, because it is so outrageous, still less offensive than the Groupon commercial, which the company announced it is pulling from the air today. As it turns out, the causes the Groupon ads seemed to trivialize actually were causes the company was matching donations for on their website. As the ad never mentioned the company’s charitable donations, they were (rightly) seen as being in poor taste.

Due to their controversial content, Groupon’s first television advertisements seems to have made quite a splash, but for all of the wrong reasons. Will the inappropriate ads hurt Groupon’s legacy forever, or at least slow their rapid growth? In any case, if you stay watching TBS’ Conan feed after the Groupon spoof, you will see two more actual Groupon ads, one featuring Elizabeth Hurley comparing deforestation to a bikini wax and another featuring Cuba Gooding Jr. favor going whale watching over actually saving whales.

Tuesday Odds and Ends

-Conan O’Brien debuts “Show Zero.” link

-Tool of North America signed interactive design director Jeff Levine to its roster. link

-The new AOL.com is unveiled. Yea or nay? link

-Coca-Cola: Ready to end its UK-specific TV ads? link

-Report: Influx of political ads hurts TV advertisers. link

-Blogger reflects on working for “Mad men.” link

-James Bond’s gun is “distinctive,” says U.S. trademark office. Leave us alone with the martini pics, though. link

-Facebook and EA sign a social gaming pact. link

-Heavy Weight Commitment Foundation appointed Saatchi & Saatchi to handle social media elements of its program. link