A bit on Grossman’s agency background: after handling AT&T and Nabisco for FCB, he spent more than a decade at JWT, eventually serving as EVP/director of client services before leaving to lead startup QWiPS, or “a global platform that enables the integration of real voice into digital communication platforms”. His most recent position was managing director at digital strategy consultancy Takeout.
In the new role, he will also focus on client leadership and new business development while managing the agency’s 100-plus New York operation.
Grossman will report to Arnold Global president Pam Hamlin, who cites his experience “leading global brands and helping Fortune 500 companies evolve their business model for the digital economy” in the press release; he will also sit on Arnold Worldwide’s Global Executive Committee.
In the release, he writes, “The agency has one of the best client rosters in the industry and a philosophy and culture built on creativity.”