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Posts Tagged ‘Corinna Falusi’

Ogilvy & Mather NY Introduces PlantBottle for Coca-Cola

Plants Make Us Happy

Ogilvy & Mather New York have a new print campaign for Coca-Cola, emphasizing the global brand’s PlantBottle, “a fully recyclable PET plastic beverage bottle made partially from plants.”

Ogilvy & Mather’s campaign uses Coca-Cola’s iconic red and white color scheme and optical illusions to create intriguing images for the new bottle. The print ads all emphasize a way that plants make us happy, followed by the message that Coca-Cola’s PlantBottle is “Up to 30% made from plants” and “100% recyclable.” The designs are all sleek and minimalist, with similarly brief text. Check out an example of the print campaign above, and stick around for credits after the jump. Read more

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Falusi, Paterson Move Up the Ranks at Ogilvy NY

corinnafalusi1-140SOgilvy’s NY HQ has given the bump-up to two of its senior creatives as the agency has promoted group creative director Corinna Falusi, who works on IKEA and Coke, to ECD, and creative director Michael Paterson, who works on American Express, to senior partner/GCD. Falusi, you may recall, joined O&M nearly two years ago from StrawberryFrog, where she spent nearly a decade and last served as ECD. Paterson, meanwhile, has been with Ogilvy’s New York office for five years, during which time he’s also worked on the “A Smarter Planet” campaign for IBM as well as efforts for Gap.

From what we’ve been told, the pair isn’t replacing anyone in their respective positions, but are just being promoted “due to their great work and the need for creatives at a higher level.”

Thursday Odds and Ends

-Two months after first hearing about it, we can now safely say that StrawberryFrog alum Corinna Falusi has joined Ogilvy. link

-According to one “ad guy,” the agency business is dead. link

-Wow, is it that time already? The One Club is now accepting quarterly submissions for 2013 One Show Interactive. link

-Also, here are your 2012 One Show Entertainment winners. link

-Is Microsoft really interested in buying social network operator, Yammer? link

-Arnold Worldwide launched a “land-based” OOH effort in NYC for Carnival Cruise Lines (example above).

-If you feel like helping out a good cause and becoming pen pals with an industry “luminary,” feel free to give “Cannes Couriers” a try. link; link

-Former W+K senior interactive producer Carl Whitehouse joined L.A./Portland-based shop, Modus Operandi, as director of agency services. 

 

 

Connelly Leaving Blast Radius for LBi

Six months after leaving the Frogpond for a role as ECD, East Coast at digital agency Blast Radius, Serena Connelly is splitting for a new gig. Connelly, who oversaw creative for Blast’s New York and Toronto offices, is taking on a post as group creative director at LBi New York because according to BR, the “position at the smaller, independent agency is a better fit.” Blast Radius adds, “We wish her well.” From what we’ve been told, Connelly’s last day at the agency is this Friday.

Along with spending a year-and-a-half at StrawberryFrog as creative director, Connelly served as an ACD at R/GA and a senior copywriter at Leo Burnett during her career. While we’re on the topic of the Frog, signs point to yes on the Spy line that said agency’s ECD Corinna Falusi, who has spent nine years at StrawberryFrog, is leaving for a gig at Ogilvy and her last day at the Frogpond is also Friday the 13th. We haven’t received any official confirmation on her title/start date, but we’ll let you know.

McGinness to Serve as ADC Interactive Jury Chair

The Art Directors Club continues its promotional tour-de-force for its 90th annual awards show by announcing that Will McGinness (who bears a striking resemblance to my old pal, Nick Parish) will serve as jury chair for the Interactive portion of the event. You may remember McGinness from such agencies as Goodby (seven years spent) and Arnold (where he worked on the VW account), but now the creative is a CD at SF-based Venables Bell & Partners, which he joined in September of last year. McGinness will spearhead a jury that includes the likes of Arnold Boston CCO Pete Favat and Goodby CDO Mike Geiger. Read full jury list after the jump and as a reminder, the submission deadline for the Interactive category is Jan. 28.

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