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Posts Tagged ‘Cormac McCarthy’

Op-Ed: Your Ads Are Not Art. Just As Your Shoes Are Not Gumbo

Houston-based freelance creative Chuck Hipsher, who you may remember from his ode to Chevy last month, is back with another column. This time, our scribe’s intent is to “challenge ad creatives to make certain that they are channeling their creative energy into the space they truly love. It can’t just be a paycheck.” We’ll let him take the floor from here. Read on and if you’d like, you can check out his blog here

Having come from a painter’s background  – and I don’t mean the painting of walls or ceilings – although I performed those jobs to make ends meet – I always viewed my ad work as very intimate and somewhat self-expressive. Nearly precious. Mostly because it eventually replaced my artwork, so I had to rationalize that decision.

Advertising became my passion. My obsession. My dedication. My joy.

To my old artiste friends, I sold out when I put down my brushes and picked up my magnifying glass. When I decided that advertising was far more interesting and sexy than sitting in a cold, lonely studio, staring at a canvas and wondering if it was worthwhile, reasonable, or even sane to want to try and top de Kooning or Pollock.

Early in my ad career, I developed a tendency to disagree. And while it was annoying to some, it was a healthy habit, carried over from my days of painting. The habit saw me questioning every step of the way in the creation of an advertisement for any of the clients I worked on. It became somewhat routine. It was the same argument I had with myself when contemplating a nearly finished painting and wondering, “Is it right? Is it done? Is it worthwhile? Will people like it – or even get it?”

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Mediabistro Course

Copywriting: Creative Ad Writing

Copywriting: Creative Ad WritingWork with a freelance copywriter to build your advertising portfolio and land more copywriting jobs! Starting January 12, Kim Taylor will teach you how to make a complete ad using graphics and photos, write strong headlines and body copy for various advertising media, work from a creative brief, and jumpstart your ad portfolio. Register now!

Jell-O’s Funpocalypse, Much More Exciting Than Actual Apocalypse

We’re only four days away from the 12/21/12 Mayan apocalypse prediction, and as the our alleged time on Earth winds down, Jell-O wants us to have fun. Lots of fun. And when I picture the crazy stuff people will do days before turning into characters from a Cormac McCarthy novel, I think of eating Jell-O.

CP+B continues its work for the Kraft brand with the Funpocalypse campaign, which includes #funpocalypse, a TV spot (above), e-cards, a survey, and a small giveweay where winners get $100 apiece to accomplish bucket-list goals until our planet combusts.

The infographic (below) is strangely the most appealing part of the package. Jell-O and Wakefield Research conducted a national survey with 1,000 adults and asked questions about how people would spend their last days before an apocalypse. You can find out things like: 52% of Americans would be most excited about not having to pay taxes anymore and 4% of those surveyed actually believe the world is going to end.

Other brands have been trying to stop the apocalypse. Old Spice already took Dikembe Mutombo, so I guess Jell-O is banking on sacrificing sugary snacks to the gods to save humanity. If the gods have diabetes, then we’re all screwed. Are there sugar-free puddings available for the health-conscious deities?

And more importantly, what would Bill Cosby have to say about this? Graphic and credits after the jump.

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