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Posts Tagged ‘Court Crandall’

Monday Odds and Ends

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-Court Crandall, the L.A.-based partner/ECD at WDCW and the man behind the “Free Throw” project, is leaving the agency at month’s end to focus on his film/TV career. link

-Hey, what do you know, Organic has turned 20. link

-Digital agency Soap Creative, which houses offices in L.A. and Sydney, has now expanded operations into the West End district in Dallas. link

-Looking for some good eats while attending a game? Don’t worry, Deep Focus CEO Ian Schafer is here to help. link

-Yaniv Kanfi (above), who’s spent the last two years as VP/product and technology at Big Spaceship, has left Brooklyn for Denver to assume the role of EVP/digital at Factory Design Labs, which works with like clients like Oakley and The North Face.

-Global production company B-Reel has brought on former HSI executive producer Michael McQuhae as EP/managing director, effective immediately.

-Apparently, a Grey ACD is the bane of certain artists’ existences. link

-Bi-coastal/London-based Spot Welders will now rep top UK editorial shop Speade in the US. link

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WDCW Bows First Work for Papa Murphy’s

As we continue shaking rust off post-holiday, we might as well tell you that Tracy Wong, Court Crandall and the rest of the crew at Seattle/L.A.-based WDCW have unveiled their first broadcast campaign for Papa Murphy’s since beating out of a handful of agencies for the account back in October.

The agency has fulfilled its promise of launching its first campaign for the Vancouver, WA-based “take ‘n bake” pizza chain in Q1 of this year, and in doing so, has knocked out not one but a handful of spots. Still, we figured we’d stir the sauce a bit, keep things out of context and top this post off with an outtake reel from the campaign, which is dubbed “Love at 425 Degrees.” From what the parties involved tell us, the tagline’s inspired by the temperature in which Papa Murphy’s pizza bakes at in a home oven. So, there you go, and below is one of the spots, which plugs one of Papa’s weekly deals while also revealing that the brand’s 425 temp will make everything safe and sound in the household.

Well, there’s only so much you can do with ads for pizza chains, people, but check out one more spot and credits if you so choose after the jump. Now the only question that remains is whether WDCW will seek revenge in the next season of The Pitch.

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WDCW Snags Papa Murphy’s Biz

WDCW partner/ECD Court Crandall remains on our radar this week as his agency has just picked up AOR duties for Papa Murphy’s, the Vancouver, Washington-based “take and bake” pizza chain (video explanation above) that counts 1,300 units and has worked in the past with the likes of Grey and David & Goliath.

Following what’s been dubbed a “comprehensive review” (which we’ve been told took three months), WDCW won out over incumbent Periscope and three other unnamed creative agencies. In a statement, Papa Murphy’s CMO Jenifer Anhorn explains her company’s decision, saying, “…It was clear that WDCW has a strong grasp of Papa Murphy’s brand positioning and the need to drive consumer trial and top-of-mind awareness through heartfelt creative that speaks to a family’s desire to connect over dinner. We look forward to partnering with them to elevate Papa Murphy’s national brand profile.”

The Seattle/Los Angeles-based WDCW’s first creative efforts for Papa Murphy’s will see light of day in Q1, 2013.

Court Crandall Fondly Reminisces About ‘Free Throw’ Project at TEDxManhattanBeach

Got eight minutes to spare and need a good warming of the cockles? Well, then we suggest that you check out the clip above that stars Court Crandall, partner/executive creative director at WDCW, who just spoke last weekend at TEDxManhattanBeach. While his day job has him doing things like working on shoots with toddlers (like today, from what we’ve been told), his passion project for the last few years has been to redefine the image of Compton, California. You might recall that early last year, Crandall spearheaded a “Free Throw” competition at Compton High School that awarded a $40,000 scholarship to one of eight selected participants from the school. The end result, we must say, was pretty damn inspiring.

So why continue discussing efforts from 18 months ago? Well, Crandall is trying to drive sales to put even more money back into Compton High. We figured we’d help a dude out as he’s got a bigger battle to face at the moment with those toddlers.

Presenting Your Original iPhone Film Festival Winners

A few months back, we briefly mentioned a call for entries for the Original iPhone Film Festival, which featured a panel of judges ranging from Maroon 5 and director Lasse Hallstrom to ad folks such as Chuck McBride, Court Crandall and Regina Ebel. As you can deduce from the title of the inaugural competition, the OIFF was launched by obvious Steve Jobs fans Matt Dessner and Corey Rogers to show how the iPhone 4 can serve as a powerful filmmaking tool.

Anyhow, the 12 winners in categories including Music Video and Brand Film have been announced and below, you can see two examples of how the “mini-film studio” that is the iPhone 4 was put to good use. With the dozen top entries in tow, the guys behind OIFF are now asking you to pick a Grand Prize winner by liking you favorite film from the winners showcase here. The Grand Prize-winning effort will be announced at the MacWorld/iWorld Expo in San Francisco on Jan. 26.

Wednesday Odds and Ends

-Starcom MediaVest Group restructured the leadership of its digital content creation unit, LiquidThread. link

-Global indie holding company Project: Worldwide welcomed Jeff Rutchik, Sharon Napier and Mike Rossi as part of its Strategic Leadership Team.

-YouTube delves into analytics. link

-Who’s ready for a $2 six-inch Subway sub? link

-AKQA and non-profit org Pencils of Promise have teamed up to promote global literacy and education. link

-Martin Agency/Team Detroit alum Tania Staykova joined prodco Stardust’s New York office as executive producer.

-Burger King’s fries are still horrible and this McGarryBowen spot doesn’t really sway our opinion. link

-1stAveMachine signed director Nico Casavecchia to its roster.

-Redbook wants to end “mom guilt.” link

-WDCW partner Court Crandall says that out of the 3,000 commercials he’s been involved with, this may be the one that means the most. link

-Here’s one for the Chevy-loving dad (above). link

 

Tuesday Odds and Ends

-Former Saatchi LA integrated CD Adam Chapman joined Deutsch NY as director of creative technology.

-eMarketer: Facebook’s global revenues will jump to $4.27 billion in 2011. link

-Whirlpool tapped Digitas Paris to lead its  digital brand strategy in Europe. link

-Ogilvy hired former Warner Bros VP Tom De Luca as COO of its social media offering while appointing R/GA alum Julie Renwick as executive director of mobile, North America.

-The Original iPhone Film Festival, which features judges including WDCF ECD Court Crandall, Chuck McBride and BBDO’s Regina Ebel, has extended its call for entries. link

-Meanwhile, Samsung is considering legal action over Apple’s upcoming iPhone. link

-Here’s the story of how, with just $28 and YouTube/Facebook, a brand called Orabrush won over Wal-Mart’s heart.  link

 

Court Crandall’s ‘Free Throw’ Project Has Totally Inspiring Ending

Here’s something to lift you from the post-holiday funk. It’s been nearly four months since Ground Zero founder and current WDCW partner Court Crandall reached out to his SoCal community with the “Free Throw” challenge, which offered one of eight students from Compton High School a chance at a $40,000 scholarship. Well, we’re wondering if even Crandall himself  could’ve imagined the display of generosity that would come from Free Throw’s eventual winner, Allan Guei, who has now decided to donate all of his winnings to the seven runner-ups.

According to Yahoo Sports’ Rivals High blog, Guei is already headed to Cal-State Northridge on a full scholarship so he figured his fellow competitors/classmates could use the $40K more than he could. Reacting to Guei’s decision, Crandall tells the site, “What he has done is exceptional, just like Allan. Like any young people, whether it’s my kids or someone else’s, you hope they are given opportunities to show what they can do. These Compton High grads have a lot of talent. They have a lot of drive, and I wish them all the best.” So do we, Court, so do we. Nice work.

Wongdoody Undergoes Name Change

While he continues in his quest to revamp Compton’s image, Court Crandall is getting some love from his day job, as the Wongdoody ECD/partner’s name along with CEO Ben Wiener‘s are now being added to the nameplate. As a result, the Seattle/Los Angeles-based operation will now be known as Wong, Doody, Crandall, Wiener.

In a statement, Crandall, whose Ground Zero shop merged with his current employer last year, says, “The name change will naturally get all the attention, but the real story here, is the multi-disciplinary nature of this company. From traditional to digital to retail to branded entertainment, we can honestly do it all at the highest level.” Er, well, there was Quiznos, but nonetheless, current WDCW clients include ESPN and Alaska Airlines and the agency also handles retail design for T-Mobile and the NBA among others.

Ground Zero Co-Founder Aims to Redefine Compton’s ‘NWA’ Image

What a coincidence that we’re covering a project from Court Crandall exactly one year after we reported his agency, Ground Zero,  “merged” with Wongdoody. Anyhow, now that he’s firmly entrenched as partner/ECD at the latter shop, Crandall is plugging his own passion project called “Free Throw,” which provides a $40,000 scholarship to one of eight students from Compton High School who will be picked out of roughly 100 seniors averaging a 3.0 or better.

The eight students, who names will be drawn this Friday, March 11, will get a chance to win the scholarship via, yes, a free throw competition at Compton High School in front of the whole student body on March 25. Yep, no pressure there. Crandall, who is raising money for this event on Kickstarter, is hoping to not only turn it into a documentary in time for next year’s Sundance, but help “redefine the NWA ‘Straight Outta Compton’ image that has defined the city since the early nineties” in the process.