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Posts Tagged ‘CP&B’

CP+B Warns Parents on Behalf of Boys and Girls Clubs of America

This CP+B PSA for Boys and Girls Clubs of America, which received a New York Times writeup today, is a little frightening.

It’s far cry from the generally upbeat messages this group has shared in the past. If anything, it reminds us of the famous “It’s 10 PM. Do you know where your children are?” line (which was not a paid ad but was created by an on-air promoter).

The copy goes on to clarify:

“…they’re out on their own, out with nowhere to go, out with nothing to do, out all afternoon when anything can happen.”

Now we’re scared–and we always knew not to play on the train tracks or accept gifts from strangers.

CP+B CD Sue Anderson told Andrew Adam Newman that it’s all about fundraising, because parents will be more likely to give when they sense that the kids’ safety depends on their donations.

Effective! For the music snobs in our audience, we’d also like to note the excellent use of “Fratres” by our greatest living composer, Arvo Pärt. Yes, we hate superlatives too, but it’s true.

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CP+B Names New VP/Director of Invention

CPB Logo

Today CP+B named longtime staffer David Corns to the newly created role of VP/director product & brand invention.

Corns, who spent eight years in account management roles at the agency, will work under Neil Riddell, EVP/executive director, product innovation as part of the larger Product Innovation group.

The release tells us that CP+B has been “innovating products and creating new brands in-house for a number of years” in addition to its more traditional ad agency services. Some more details:

“The department collaborates with venture capitalists, operators and strategic partners to create products, brands and companies from scratch, bringing them to market with the agency owning a substantial share of the total business.”

Corns will help the group expand on those services by hiring industrial designers and other staff members and taking on new projects.

Two of the coincidentally alcoholic products Corn has worked on are Angel’s Envy bourbon and Papa’s Pilar rum. Another example of innovation in practice: Kraft Mac and Cheese for the grill.

Prior to joining CP+B, Corn held account management roles at Wieden+Kennedy and TBWA’s London offices as well as Carmichael Lynch.

‘Is the AOR Dead’ Debate: 2014 Edition

AORToday we bring you the latest chapter in the spirited conversation that comes up in most creative industries on a yearly basis. This time, the two combatants debating the death of the AOR are:

  • In the blue corner keeping it cheesy,  Kraft Foods Group Chief Marketing Officer Deanie Elsner
  • And in the red corner helping you get your snack on, Dana Anderson, VP of marketing strategy and communications for Mondelez International

The feud started when Anderson published an editorial in the Wall Street Journal and opined that AORs are “no longer the pathway to Oz for clients or agencies.” Elsner took some serious umbrage with that sentiment from Anderson (for context, the two worked together at Kraft Foods before she flew the coop for Mondelez in 2012).

And so the debate is on.

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Experience Design Firm Usable Adds CP+B Vet

usableBrooklyn/Boulder-based experience design firm Usable has added an agency veteran to its leadership team.

Due to a recent growth trend, the firm hired Joe Salvati, who previously spent two years as ED of digital marketing at Starz Entertainment.

Prior to the Starz gig, Salvati was director of digital strategy/MD at Boulder’s Sterling-Rice Group; that agency stole him from CP+B, where he was an account director. He also served as SVP and partner at The Wonderfactory.

Salvati is hardly the first ad vet to join the firm. Usable partner Cyrus Clemensen worked alongside him at CP+B as Creative Technology Director leading Old Navy, Amex Travel and Coke Zero. Two of Usable’s Brooklyn-based partners also worked at R/GA “on and off…for the past 15 years.”

A list of 2013/14 clients includes TedMed, Canon, PopDust, Google, Ruth Chris and the University of Pittsburgh Medical Center.

ECD Paul Caiozzo Joins GS&P

Paul CaiozzoPaul Caiozzo, a freelance creative director with a long agency history, has joined the in-house team at Goodby, Silverstein & Partners New York.

Caiozzo, whose career to date includes time spent with Twofifteenmccann, CP+B and the late Cliff Freeman, has spent the last two and a half years doing freelance work for such brands as Squarespace and Etsy in addition to working with Droga5 and Help Remedies on the “Help, I Want to Save a Life” campaign.

The new ECD will begin working on Comcast/XFINITY, but a large part of his ongoing role will be finding new business for GS&P. He also contributed the release’s best quote:

“I love Goodby Silverstein and everything they represent, but that’s not the reason I took this job. This is an office that wants to break out and do frightening and independent work. That’s what attracted me to it.”

CP+B Names Spence Kramer Global Managing Director

Spence KramerCP+B‘s Miami office has a new role and a new name to fill it: Spence Kramer, fresh off running Coca-Cola for Wieden+Kennedy, will be the agency’s new global managing director.

In his new position, Kramer will work across all eight CP+B offices from L.A. to Stockholm while also “identifying new international growth opportunities” and managing relationships with current clients.

Prior to handling Coke, Kramer headed Nike for W+K; previous positions include in-house stints with Virgin America and ESPN. In a career marked by a talent for managing massive companies’ marketing strategies, he also has extensive international experience.

In the release, Kramer writes:

“I can’t think of better people and a smarter, more forward-thinking company to join than CP+B. The best years of this agency are ahead of us.”

On a side note, he easily won our office’s unofficial “Headshot of the Week” contest.

Sparks Grove Hires Agency Vet Russell Heubach as ECD

ECDThe Atlanta-based Sparks Grove agency–itself a division of global consultancy North Highland–has hired Russell Heubach as the newest executive creative director in its New York office.

Heubach brings an extensive agency history to the role: he began his stateside career with stints at The Martin Agency, JWT and DDB before working as creative group head at Australia’s Publicis Mojo and regional ECD for JWT Dubai.

While he held the GCD title at mcgarrybowen in his last full-time in-house position, the past two years include freelance gigs with BBDO, DDB, CP+B, StrawberryFrog and, most recently, McCann Erickson, where he worked on the Verizon and Burger King accounts.

OK, then. As CCO Minsoo Park puts it:

“We are excited that someone with his background and industry recognition chose Sparks Grove. “

Heubach himself fills out the press release, writing:

“My goal is to help build and grow a company that services our clients and all of their possible needs with the highest creative excellence.”

He certainly has the track record.

WPP’s David Documents the Rise and Fall of ‘Subservient Chicken’ for Burger King

Today Burger King dropped the first spot by its new global AOR, WPP agency David.

As a faux “where are they now” covering the CP+B original’s fall from fame and return to viral advertising, it’s about as meta as you would expect.

It’s also more than a little “Rocky”: there’s an Italian trainer; there’s an instrumental montage; there’s at least one raw egg; there’s Screech as a costumed Mexican chicken fighter.

The campaign isn’t as interactive as its predecessor; while the rollout included a series of missing person-style print ads, viewers can’t tell this chicken what to do (and yes, we know the responses were pre-recorded in 2004).

The big question, given the spot’s very open-ended conclusion and the fact that BK CMO Eric Hischorn told USA Today that “[The Chicken] will stick around going forward”: where will the sequel go?

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CP+B LA Names Two New Creative Directors

AlexandMike

This morning brings word that Alexandra Sann and Mike Kohlbecker, who joined CP+B Los Angeles as associate CDs in 2011 and recently collaborated on the Grey Poupon account, have dropped the A’s in their acronyms to become creative directors.

In addition to managing the aforementioned mustard, the two will now also lead creative for A.1. Sauce and Applebee’s.

This promotion follows a streak during which the two drove the creative behind “some of the LA office’s most memorable and award-winning work”. That work includes both the Poupon “Spread Good Taste” campaign–which scored wins at One Show and Cannes–and 2012′s much discussed Old Navy 90210 reunion.

Prior to joining CP+B, both Sann and Kohlbecker spent time at TBWA\Chiat\Day LA, where they worked on the Visa, “Call of Duty” and Energizer accounts; Sann also worked at TBWA\Chiat\Day NY, Amalgamated and Ogilvy NY while Kohlbecker spent three years in the CP+B Boulder office before heading out west.

Japanese Vitamin Water Spot Is So Much More New York Than You

Vitamin Water is obviously a CP&B client, but we have very little info for this slightly insane Japanese spot other than the fact that one Himanshu Kumar, aka “Heems” of Dat Racist, wrote the music and that DIESEL artistic director Nicola Formichetti may have provided something resembling creative.

Heems tweeted it out to the world yesterday before proclaiming himself the new, less recognizable Bill Murray. Not sure we agree…

Google translate isn’t helping much, but we’ll go with it anyway: how often do you see an ad repping the theater/restaurant you kept telling everyone you wanted to check out last year if only it weren’t a 65-minute subway ride away? We did glean this nugget from the translator:

“The flavor deployment bright colors, you can enjoy to choose what you like to suit lifestyle and mood, the condition of their own throughout the day.”

Accurate.

The key question: is this submission stranger than the 2012 CP&B spot after the jump?

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