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Posts Tagged ‘CP&B’

CP+B and James Harden Call on Master Groomer ‘The Beard Guru’

In this new, extended clip created by CP+B to promote NBA2k15 (set to be released in October), Rockets guard James Harden has a problem. Not, it’s not his defense: it’s his beard, which is too intense for the game’s new “face scanning technology.”

In order to address the matter, he turns to the appropriately Germanic “Beard Guru”:

As people with beards, we love this spot. Anthony Davis’ cameo really makes it, and we’d like to test that scanning technology ourselves.

Unfortunately, the Guru is not real. Germans’ ability to grow and preen amazing facial hair, however, is almost too real.

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We Hear: Did CP+B Win Infiniti or Not?

Infiniti_logo

Last week we reported that the number of agencies still involved in the ongoing Infiniti pitch had gone down from four to two: CP+B and GS&P.

Silence on the PR front confirmed that story, but as soon as we posted it we began to receive a steady stream of both tips and comments (not that we actually read the comments, mind you) claiming that the pitch was over and that Crispin had emerged victorious. References to VW abounded.

When we contacted the agency itself, we received only a perfect comment about their inability “to comment on new business.”

And yet, it certainly seems like someone is either trying to tell us that the pitch has been won or trying to mislead us on that point.

So let us know, readers: what’s the status?

UPDATE: An inside source tells us that, while all signs point toward “buy”, the prospective client has yet to make an official announcement. Bit of a letdown, then. Fingers still crossed.

We Hear: Infiniti Pitch Down to Two

Infiniti_logo

We hear from a tipster today that the number of parties involved in the summer-long Infiniti pitch is down to two.

While no official statements have been released, rumor has it that CP+B and GS&P are the last shops standing.

One thing is certain: this has been an epic pitch. The review began way back in December 2013, and in May the company’s own director of marketing told AdAge that agencies chasing the account (which has been with TBWA for more than a decade) would “have their work cut out for them”. Another dream client, then.

In June, the pitch officially involved seven agencies, and July saw that number drop down to four: Anomaly, BBH, CP+B and GS&P. Our source claims that the first two shops are no longer in the running, that one of them voluntarily dropped out of the review, and that WPP still isn’t happy about the fact that it did not make the first list of finalists. That would mean that Omnicom could still retain its longtime client — and that it’s now competing against MDC rather than WPP or Publicis.

No matter who wins the pitch, the account will remain with TBWA until the end of the year.

CP+B Warns Parents on Behalf of Boys and Girls Clubs of America

This CP+B PSA for Boys and Girls Clubs of America, which received a New York Times writeup today, is a little frightening.

It’s far cry from the generally upbeat messages this group has shared in the past. If anything, it reminds us of the famous “It’s 10 PM. Do you know where your children are?” line (which was not a paid ad but was created by an on-air promoter).

The copy goes on to clarify:

“…they’re out on their own, out with nowhere to go, out with nothing to do, out all afternoon when anything can happen.”

Now we’re scared–and we always knew not to play on the train tracks or accept gifts from strangers.

CP+B CD Sue Anderson told Andrew Adam Newman that it’s all about fundraising, because parents will be more likely to give when they sense that the kids’ safety depends on their donations.

Effective! For the music snobs in our audience, we’d also like to note the excellent use of “Fratres” by our greatest living composer, Arvo Pärt. Yes, we hate superlatives too, but it’s true.

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CP+B Names New VP/Director of Invention

CPB Logo

Today CP+B named longtime staffer David Corns to the newly created role of VP/director product & brand invention.

Corns, who spent eight years in account management roles at the agency, will work under Neil Riddell, EVP/executive director, product innovation as part of the larger Product Innovation group.

The release tells us that CP+B has been “innovating products and creating new brands in-house for a number of years” in addition to its more traditional ad agency services. Some more details:

“The department collaborates with venture capitalists, operators and strategic partners to create products, brands and companies from scratch, bringing them to market with the agency owning a substantial share of the total business.”

Corns will help the group expand on those services by hiring industrial designers and other staff members and taking on new projects.

Two of the coincidentally alcoholic products Corn has worked on are Angel’s Envy bourbon and Papa’s Pilar rum. Another example of innovation in practice: Kraft Mac and Cheese for the grill.

Prior to joining CP+B, Corn held account management roles at Wieden+Kennedy and TBWA’s London offices as well as Carmichael Lynch.

‘Is the AOR Dead’ Debate: 2014 Edition

AORToday we bring you the latest chapter in the spirited conversation that comes up in most creative industries on a yearly basis. This time, the two combatants debating the death of the AOR are:

  • In the blue corner keeping it cheesy,  Kraft Foods Group Chief Marketing Officer Deanie Elsner
  • And in the red corner helping you get your snack on, Dana Anderson, VP of marketing strategy and communications for Mondelez International

The feud started when Anderson published an editorial in the Wall Street Journal and opined that AORs are “no longer the pathway to Oz for clients or agencies.” Elsner took some serious umbrage with that sentiment from Anderson (for context, the two worked together at Kraft Foods before she flew the coop for Mondelez in 2012).

And so the debate is on.

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Experience Design Firm Usable Adds CP+B Vet

usableBrooklyn/Boulder-based experience design firm Usable has added an agency veteran to its leadership team.

Due to a recent growth trend, the firm hired Joe Salvati, who previously spent two years as ED of digital marketing at Starz Entertainment.

Prior to the Starz gig, Salvati was director of digital strategy/MD at Boulder’s Sterling-Rice Group; that agency stole him from CP+B, where he was an account director. He also served as SVP and partner at The Wonderfactory.

Salvati is hardly the first ad vet to join the firm. Usable partner Cyrus Clemensen worked alongside him at CP+B as Creative Technology Director leading Old Navy, Amex Travel and Coke Zero. Two of Usable’s Brooklyn-based partners also worked at R/GA “on and off…for the past 15 years.”

A list of 2013/14 clients includes TedMed, Canon, PopDust, Google, Ruth Chris and the University of Pittsburgh Medical Center.

ECD Paul Caiozzo Joins GS&P

Paul CaiozzoPaul Caiozzo, a freelance creative director with a long agency history, has joined the in-house team at Goodby, Silverstein & Partners New York.

Caiozzo, whose career to date includes time spent with Twofifteenmccann, CP+B and the late Cliff Freeman, has spent the last two and a half years doing freelance work for such brands as Squarespace and Etsy in addition to working with Droga5 and Help Remedies on the “Help, I Want to Save a Life” campaign.

The new ECD will begin working on Comcast/XFINITY, but a large part of his ongoing role will be finding new business for GS&P. He also contributed the release’s best quote:

“I love Goodby Silverstein and everything they represent, but that’s not the reason I took this job. This is an office that wants to break out and do frightening and independent work. That’s what attracted me to it.”

CP+B Names Spence Kramer Global Managing Director

Spence KramerCP+B‘s Miami office has a new role and a new name to fill it: Spence Kramer, fresh off running Coca-Cola for Wieden+Kennedy, will be the agency’s new global managing director.

In his new position, Kramer will work across all eight CP+B offices from L.A. to Stockholm while also “identifying new international growth opportunities” and managing relationships with current clients.

Prior to handling Coke, Kramer headed Nike for W+K; previous positions include in-house stints with Virgin America and ESPN. In a career marked by a talent for managing massive companies’ marketing strategies, he also has extensive international experience.

In the release, Kramer writes:

“I can’t think of better people and a smarter, more forward-thinking company to join than CP+B. The best years of this agency are ahead of us.”

On a side note, he easily won our office’s unofficial “Headshot of the Week” contest.

Sparks Grove Hires Agency Vet Russell Heubach as ECD

ECDThe Atlanta-based Sparks Grove agency–itself a division of global consultancy North Highland–has hired Russell Heubach as the newest executive creative director in its New York office.

Heubach brings an extensive agency history to the role: he began his stateside career with stints at The Martin Agency, JWT and DDB before working as creative group head at Australia’s Publicis Mojo and regional ECD for JWT Dubai.

While he held the GCD title at mcgarrybowen in his last full-time in-house position, the past two years include freelance gigs with BBDO, DDB, CP+B, StrawberryFrog and, most recently, McCann Erickson, where he worked on the Verizon and Burger King accounts.

OK, then. As CCO Minsoo Park puts it:

“We are excited that someone with his background and industry recognition chose Sparks Grove. “

Heubach himself fills out the press release, writing:

“My goal is to help build and grow a company that services our clients and all of their possible needs with the highest creative excellence.”

He certainly has the track record.

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