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Posts Tagged ‘Craig Batzofin’

Tori Spelling Hosts Glad ForceFlex Black Bags Reality Show Starring Animals Because This Is Where We Are Now

Who could forget Glad and EVB’s charming spoof of reality TV “The Wild Life,” which followed the messy living habits of anthropomorphic woodland creatures? Yes, watching the trashiness of puppets covered in trash drove America absolutely fanatical, with the national phenomenon causing grocery stores across the country to sell out of Glad ForceFlex Black Bags as soon as they were placed on the shelf.

Now, the animal celebs are onto side projects. They’re pulling a Gary Sinese and forming terrible bar bands. They’re starting gaudy fashion lines. They’re letting addiction take over their lives. And, who better to host this aftershow than Tori Spelling, whose appearance in this just kind of makes you sad and remember that, oh yeah, you should probably be concerned about how Tori Spelling is doing because she’s probably going through some stuff right now.

Well, at least you can try to forget about it by playing Glad’s new Facebook game, where Tori Spelling and her talking animal friends might get you coupons for your coveted Glad FlexForce Black Bags. It’s trashy, get it? Credits after the jump.

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Mediabistro Course

Copywriting: Creative Ad Writing

Copywriting: Creative Ad WritingWork with a freelance copywriter to build your advertising portfolio and land more copywriting jobs! Starting January 12, Kim Taylor will teach you how to make a complete ad using graphics and photos, write strong headlines and body copy for various advertising media, work from a creative brief, and jumpstart your ad portfolio. Register now!

Ad Pros, Fancy a Facebook Award for Your Mantle?

 

Back in April, Facebook unveiled the Evolution Bureau-built “Facebook Studio,” a digital space where creative marketing types could showcase and archive their work and comment on the work of others.

At the time of its launch, you probably thought Facebook Studio sounded like a neat idea and something you would submit your agencies’ campaign work to once you had a free minute to upload a case study. Then, as you were reading this, you thought, “Oh yeah, that Facebook ad thing I forgot to do,” and visited Facebook Studio’s site to see if other creatives were making use of the portal.

As it turns out, a lot of agencies have been using Facebook Studio, specifically for the purpose of drawing some attention to social media-specific campaigns and pretty custom tabs. And, perhaps to inspire you to post even more work to the FB space, EVB has now rolled out a series of print ads that urge advertising pros to enter the Facebook Studio Awards, which was announced a couple of months back and is yet another opportunity for self-congratulation among those in the industry who like trophies.

 

To refresh your memory, the deadline for submission is December 31, and entries will be judged based on the following criteria:

  • Is the campaign social? Are people and social interactions at the core of the idea? Does it motivate people to share?
  • Does it make full use of Facebook marketing products? Does the campaign take advantage of Facebook’s full potential?
  • Does it integrate with other media? Is the Facebook idea part of a larger multimedia campaign?
  • Does it scale? Is it easy for people to interact with and share your content.

Interested competitors can submit their work here. Check out one more ad and credits from EVB after the jump.

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Mall Shoppers, Gear Up for the “LOLiday Season”

No digitally savvy shopaholic’s visit to his or her local mall over the next month is complete without a new holiday-themed mobile app for download. Fortunately for patrons of Westfield Malls, they now have access to the “LOLiday App,” courtesy of the minds at EVB, who are no strangers to holiday projects.

After downloading the app for iPhone, Android or iPad2,  shoppers can then visit the “LOLiday Card Set” at their local participating Westfield Mall. Here, using the magic of mobile technology and augmented reality, shoppers can insert images of themselves into wacky holiday scenes. Why would the nation’s consumers want to insert themselves into a photo that depicts them kissing a buff, shirtless Santa Claus? Well, ladies and gentlemen, they do it for the LOLZ (see also: “lulz”). And, for those avoiding the mall completely or still incapacitated after suffering injuries from a Black Friday Wal-Mart stampede, a completely new silly photo experience awaits on the LOLiday Cards website.

Remember, a new iPad starts at $499 retail, but LOLZ are free. So, this holiday season, give the gift of laughter, and you might even win $10,000 as part of Westfield Mall’s “Laughing All the Way Sweepstakes.” Participating malls and credits follow after the jump.

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EVB Channels Spirit of ‘Clue’ for Jameson Facebook Game

Ahh, Evolution Bureau, you had us at Jameson, which is the shot of choice for yours truly and many others out there we imagine. The San Francisco digital agency has teamed up with unit 9 to launch a Facebook game (which means it would really help if you had a Facebook account to actually play) that invites you and your friends on the social network to solve a mystery surrounding a missing barrel of the Irish whiskey. The game transports players back to 1780′s Dublin, where you’ll be given a map and meet a handful of characters around town who will provide you with clues to identify the culprit behind the missing barrel.

Just a heads up, though, that your Facebook information including friend lists, news feeds, etc., will need to be digested by Jameson in order to play the 1780 game as it also tests how well you know your FB friends in the process. If you relish playing a Col. Mustard, Prof. Plum or Ms. Scarlet type and are tired of playing Clue, perhaps this a worthy enough time-killer for you. Besides, we know you’re already thinking drinking game with this anyways. Credits after the jump.

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APPA Suggests You Get Your Dog a Dawg

Your dog may love you, but that doesn’t mean your dog particularly likes you. Sure, “Demetrius” (or whatever particularly awful name you’ve chosen to call it) is extremely loyal, protective of you and your family and enjoys joining you for a good jog around the neighborhood. But, believe it or not, this undying loyalty means your dog is probably pretending to enjoy your terrible habits with you. That look Demetrius is giving you while you camp out on your couch for marathons of Storage Wars or “The Kardashians Saves Christmas” isn’t one of happiness or respect; it’s a look of sorrow and pity. Of course, you don’t realize this due to a difficult communication barrier. In conclusion, it might be time to get Demetrius a friend of the same species.

Above is a new spot from agencies EVB and Impetus for the American Pet Products Association that will run online as part of the “Pets Add Life” campaign. A series of spots directed by Daniel Strange, the man behind the lens of Zach Galifianakis‘ bizarre web interview series “Between Two Ferns,” attempts to remind viewers that despite the love you give to your pets, they spend their lives yearning for some enlightened conversation that their owners can’t supply. If FX’s Wilfred has taught us anything, it’s that nothing can beat a grown man relaxing in a dog suit, especially when he’s discussing butt-sniffin’ (it’s the B-E-S-T).  So, if you’ve decided to take the leap and add a pet to your household, consider adding two. Nice work, EVB. Credits after the jump and two more spots (with kitties and lizards) after the jump.

 

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