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Posts Tagged ‘Craig Brimm’

AT&T Taps More Kids for Youthful Publicity, Adds Mother’s Day Theme to ‘It’s Not Complicated’

Let’s kill two birds, shall we? AT&T must really like little kids. First, we had the Beck Bennett commercials that ran incessantly during March Madness (and still run; check out the newest Mother’s Day-themed “It’s Not Complicated” clip from BBDO after the jump). Now, the telecom giant seems to think we want more, more, more. The latest work from Dallas-based multicultural agency Sanders\Wingo shows young’ns on their mobile devices, saying things like, “In my day…our connection was so slow, we had to take turns online.”

Some viewers may find this cute, others may find it scary, but as kids become more and more comfortable with the latest technology, these types of spots should become the norm. We already have videos of babies who can swipe a page on an iPad, but can’t turn the page in a book or magazine. Regardless, kids will always have to eat the trope-filled Brussels sprout before they get to use any of these devices, and that’s how we get the thirty-second “Veggies.”

Check out the second spot, “Haircut,” the aforementioned “It’s Not Complicated” Mother’s Day effort and credits for all after the jump.

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Friday Odds and Ends

-SF-based shop Heat hired Arnold alum Ben Salsky as a senior copywriter.

-David & Goliath helps observe Earth Day (above). link

-KissMyBlackAds.com proprietor Craig Brimm joined Sanders\Wingo Austin as an ACD.

-Kevin Botfeld was promoted to creative director at 22squared’s Atlanta office.

-Golf advertising now invades baseball fields. link

-Speaking of TaylorMade Golf, Hello Design just developed the brand’s new website. link

-Initiative promoted Jason Deal to EVP, digital director. link

-Happy first birthday, Facebook Likes. link

-The Wonkette ad boycott has moved onto its ad server network. link

-The Swedish government apparently wants Volvo to buy Saab. link