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Posts Tagged ‘Craig Evans’

Call Kevin Love for Some One-on-One in Latest ESPN RV Ad

We catch Minnesota Timberwolves All-Star Kevin Love and NBA commentator Mike Breen in medias res, driving through some nondescript green chunk of Basketballville in the latest NBA on ESPN RV spot from W+K New York.  With Breen’s steady hand at the wheel, Love turns to the passenger side window and notices a large billboard featuring his sultry face and a phone hotline called The Love Dial. They drive a bit farther and pass a second billboard. Love has no idea who’s behind this, so like any great detective, he decides to call the number. Another man picks up – it’s Love’s teammate/on-court soulmate Ricky Rubio, moonlighting as a sex-hotline entrepreneur in a dingy room that also has a video camera set-up to film something. I guess there isn’t much to do in Minnesota.

“Billboard” may not be as funny as a few of the more recent RV spots ESPN uses to promote its NBA coverage, but the clip has some edgy subject matter compared to the usually benign hijinks. The network probably won’t push the envelope any more than this, but this 30-second ad is an interesting sidestep in the NBA on ESPN commercial canon. Credits after the jump.

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Yes, Wunderman West is Still a Thing, Kids, and Craig Evans is Now Commanding Creative

We can’t remember the last time we heard from the Wunderman camp (oh yeah, sorry). But now, the news shifts to the West Coast as the WPP/Y&R division has bumped up group creative director Craig Evans to ECD. Evans has spent over seven years at both Y&R and Wunderman, initially joining the former in 2004 before heading to the latter in 2010. Now, as head of creative at Wunderman West, he will lead up work for clients including Southwest Airlines and Invisalign at a network that counts offices in Irvine, San Francisco as well as Seattle.

During his career, Evans not only co-authored a book called Marketing Mojo, but co-led San Diego-based shops of his own such as Matthews|Evans|Albertazzi and Big Bang Idea Engineering. As one would expect, Evans’s boss, Wunderman West managing director Dan Olson, speaks highly of his new creative lead, saying in a statement that the ECD is “…unquestionably the hardest-working man in advertising – and one of the smartest. He’s a bit of a mad scientist – able to quickly dissect a problem and deliver astounding solutions that engage people.”

In case you were wondering, Evans is taking over for Anthony DiBiase, who moved on to a brief stint at CHI & Wunderman in Minneapolis, but is no longer with the agency.