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Posts Tagged ‘Craig Leffel’

Wednesday Odds and Ends


-Publicis QMP and Brand New School are behind this new Cadbury Dairy Milk spot (above).

-Don’t expect a Facebook IPO until late 2012 (at least). link

-Vision Quest/Cutthroat Island star and now-filmmaker Matthew Modine picked Workhouse as his AOR.

-Optimus partner Craig Leffel is now head of production at ONE at Optimus.

-H&R is making some agency moves up in Canada. link

-Wal-Mart is now in the mood for social ad targeting. link

-So has Honda’s Mr. Opportunity gone the way of the King? RPA answers. link


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Wheat Thins Continues Cozying Up to Tweeters

Chi-Town shop The Escape Pod continues its “Tweet Scenarios” campaign, which was launched last July and turned Wheat Thins-related tweets from simple musings into reality. The brand sought out and surprised random, unsuspecting tweeters who voiced their opinions about the Kraft cracker on the microbrogging service. Though some people initially called bullshit on the “reality” aspect of the campaign, Wheat Thins later later tried to prove them wrong.

In this latest spot above, a bloke who goes by the name of chrismacho tweets, “Had a hunch today would be good but didn’t think it would be THIS good…Wheat Thins is now following me on Twitter.” He was then paid a little visit where Wheat Thins made his day even better by creating a mobile billboard which reads, FOLLOW @CHRISMACHO. HE’S AWESOME! Now, if we can only get someone to do that for us, we’d say like Ice Cube that it was a good day. View agency credits and the rest of the campaign after the jump.

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