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Posts Tagged ‘Craig Robinson’

New Era Brings Celeb Trash-Talk to Chicago’s Crosstown Rivalry

Last year, New Era delighted with a round of spots that featured Boston Red Sox fan John Krasinski and New York Yankees fan Alec Baldwin trading jabs in support of their respective teams. Donning New Era’s on-field hats, the campaign (created by agency Brooklyn Brothers) ran over the course of the 2011 MLB regular season, culminating in Baldwin’s “character” accidentally committing an act of arson after taunting Krasinski by burning a stack of Sox tickets.

This time around, New Era is focusing on a different baseball rivalry, casting two more members of the NBC Thursday night comedy lineup in starring roles. Written and produced by the team at Funny or Die, “Chicago vs. Chicago: Round 1″ finds Cubs supporter Nick Offerman (Ron Swanson of Parks and Recreation) trash-talking with Southside native and White Sox fan, Craig Robinson (Darryl Philbin of The Office). Debuting today, the 60-second cut focuses on, among other things, Wrigley Field’s famous foliage, former Illinois governor Rod Blagojevich‘s attempt to sell off President Obama’s vacant senate seat, and whether or not “havetalent” is one word.

And, for the record, you CAN get good pizza north of Division St. No; Gino’s East doesn’t count. Read an interview with Offerman and Robinson discussing the spot and their history with Chicago baseball here.

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Chevy Silverado Pitchmen = Gay?

That’s the somewhat far-fetched (IMO) interpretation from Forbes writer Joann Muller, who claims the characters in this new Chevy Silverado campaign are just “a couple of beefy gay guys poking fun at truck enthusiasts.” Really?

David Puddy aka Patrick Warburton and Hot Tub Time Machine/The Office‘s Craig Robinson play Duramax Diesel and Alison Transmission, respectively, and judging by the 3 1/2-minute web-based clip above, we’re not sure how Muller came up with this conclusion save for perhaps the final 10 seconds. Sure, it’s not the usual Denis Leary-voiced, testosterone fueled truck ads we’re used to seeing while chugging beer and downing chips during a football game, but we’re missing the innuendo and/or any real obvious allusions to sexual orientation within this clip–which is not all that funny to begin with.

Still, it’s an interesting play for Campbell-Ewald, which is perhaps celebrating its swan song with the Chevrolet brand by going against type and reeling in notable names to reach and perhaps prod the tough guy demo (where we’re sure there’s a little homophobia in tow). Muller, though, wonders if this is C-E’s way of “sabotaging” Chevy trucks as it closes the door, but like her, we think that’s even too devious for an agency that’s perhaps grasping at straws at the moment (and  even if the characters are gay, why would that equal sabotage?).

In a statement,  Campbell-Ewald CEO Bill Ludwig tells Forbes, “This campaign is a complete departure from traditional heavy duty truck creative, driven by humor, to bring to light the insight of how the target relates to one another and to their truck.” What do you think? Check out campaign hub here and two more spots after the jump.

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Nike Continues to Go ‘Boom’

Continuing its “Boom” effort for Nike, W+K has rolled another handful of spots that mixes sports, sports icons, a contemporary atmosphere, some wild highlights, a couple of celebrities and a driving rock score which all combine to make everyone utter the campaign tagline. The 60-second spot above is basically a compilation of many of the shorter clips and features the likes of LeBron James, Serena Williams and Tim Tebow. After the jump, view two more from this latest series including a somewhat amusing :15 ad starring Craig Robinson (The Office, Hot Tub Time Machine) and Yankee Robinson Cano. Credits included.

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