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Posts Tagged ‘Cris Logan’

Venables Bell and Reebok Serve Up a Side of Bacon for the 2014 CrossFit Games

BACON

If you thought bacon was merely the provenance of artisanal hipsters and long past the food du jour, the fellows at Venables Bell & Partners, USA found a new way for client Reebok to reach pig heaven.

Since we tend to eat our bacon more for fun and less for sport, we were intrigued to learn that bacon is also a key snack for those on the Paleo Diet, which counts hardcore members of the  CrossFit community as disciples. We all know how great bacon tastes, but did you know CrossFit types post bacon-inspired selfies and memes touting its salty goodness as they put themselves through punishing workouts?

In honor of the impending CrossFit Games, Reebok thought it would be a fun idea to serve up some “Reebok Bacon” to the cult of CrossFit and the fans that cheer them on in the stands.

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Venables Bell & Partners Go ‘West of Expected’ for Skyy Vodka

Venables Bell & Partners have an off-center campaign for Skyy Vodka, introducing the new tagline “West of Expected” for the California brand.

The new campaign sees improv actor Paul Welsh play a spokesman for the brand, lecturing in some kind of planetarium setting and using cosmic terminology as an analogy for drinking/bar culture. In the 30-second “Tipping” for example, Welsh explains that tipping (in this case giving a mouse in a maze a piece of cheese, for some reason) brings order to chaos, forming a connection with the bartender and getting you good service all night. In the similarly-toned “Attraction” a wing lemon (used to exemplify a wing man) bring together opposites: apples and oranges. It’s a strange approach, for sure, but then Skyy Vodka is an unusual brand — a California company with mostly Old World competition. The “West of Expected” tagline fits Skyy perfectly, and leaves room for a wealth of different approaches going forward.

“In the industry as a whole, and especially vodka, everyone is trying to out-cool themselves and appeal to people’s ego and vanity,” VB&P Executive Creative Director Will McGinness told Adweek. “We wanted to push off the industry norms and the Russian or Eastern European vodka companies and do our own thing and celebrate this different kind of vodka.”

Stick around for “Attraction”and credits after the jump. Read more

Audi Shows Us How ‘It Couldn’t Be Done’ Got Done

Audi has been busy lately, pumping out ads for their newest cars in sponsorship deals with Iron Man while simultaneously pitting past and present versions of Spock against each other. The automaker seems to be at it again, now with longtime agency Venables Bell & Partners, for a 60-second spot that traces back to the origin of the company. Retro footage of Audi’s founder, August Horch, and old-school automobiles plays for most of the spot, set to narration of the children’s poem It Couldn’t Be Done, written by Edgar Albert Guest. I guess Dr. Suess was busy.

By design, most of the commercial feels like it belongs to pre-1980, but the dissonance of the kid’s poem and the speeding-car shots strikes a cool chord. While previous car spots may be clever or topical when full of movie stars, this one stands out in a good way. It’s smooth and engaging, presumably, like a ride in a new Audi. Credits and a couple of :15 second spots after the jump.

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VB&P Nabs Goodby Alum, Promotes ACD to CD

After spending five years as an art director at Goodby Silverstein & Partners, Cris Logan has joined up with fellow Bay Area agency Venables Bell & Partners as a design director. During his half-decade AD stint at Goodby, Logan (pictured) worked on the agency’s most notable past and present accounts including Hyundai, Sprint, HP, California Milk Processors Board, Haagen-Dazs and Sonic. Other agency gigs on Logan’s resume include AD/designer at McCann, where he spent three years and was involved with clients including Microsoft, the San Francisco 49ers and the Oakland A’s.

In addition to Logan’s arrival, VB&P promoted Lee Einhorn to creative director. Einhorn has been toiling at Venables for nearly two years now and in the process, has worked on the Barclays, Orville Redenbacher’s and eBay business (example here) among others. During his career, Einhorn started Arnold’s Entertainment unit, spent some time as a digital creative and Mekanism and started things off at Publicis & Hal Riney and Arnold.