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Posts Tagged ‘Crockett Jeffers’

VB&P’s Jeffers Heads to BBDO SF

After spending nearly six fruitful years at Venables Bell & Partners, ACD/copywriter Crockett Jeffers is moving on–but not very far, as he’s joining up with BBDO San Francisco as a creative director. At his new venue, Jeffers will oversee creative on BBDO SF’s Gallo, Barefoot Wine, Vail Resorts and Cesar Dog Food accounts while also lending a helping hand with new business efforts.

During his time at VB&P, Jeffers (in yearbook photo to your left) penned some notable campaigns for the agency, including “The Chase” Super Bowl spot for Audi from 2009 (along with subsequent Super Bowl efforts for the automaker) and more recently, served as ACD on the “talking car” ad for Conoco and campaigns for Healthy Choice among others.

Once he officially joins BBDO SF on Nov. 19, Jeffers will partner with fellow creative director Amber Justis, who herself just joined the agency from Draftfcb in August. Prior to his time at VB&P, Jeffers spent six years as a copywriter at TBWA\Chiat\Day and also logged in time at BSSP early on in his career.

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VB&P, Conoco Give Denverites New Outdoors Gear Via Talking Car

 

Initially, Venables Bell & Partners’ latest campaign for Conoco gas reminds me of Yahoo’s giant “Purple People Greeter” mailbox. Both are sassy talking objects that attract dogs, love hugs and give gifts. But while Yahoo’s chubby mailbox handed out an assortment of presents to New Yorkers (a dog bone, Yankee tickets, a giant lollipop), Conoco’s vocal car is filled with outdoor gear, designed to delight nature-loving Denverites.

“The Great Conoco Fill-Up” is specifically tailored to the adventurous people of Colorado’s capitol, inspiring them to “fill up and get out there.” After the talking car–which is, what else, an Audi–catches passersby off guard, they’re told to take their pick from ski boots and water bottles, a kayak or a mountain bike. Of course they’re stoked, and will go home to tell their family and friends about their good fortune. But will they start choosing Conoco gas? Is one good deed enough to get a brand some new, dedicated users? Credits after the jump.

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VB&P, Healthy Choice Say Screw Your Diet

“For years I thought I hated children’s laughter. I had no idea, I was just hungry.” In VB&P’s first work for Healthy Choice since winning the business for the ConAgra brand back in May, one woman recounts her days with hardcore dieting gang the “No-Carb Queens.” They destroy chicken wings and break baguettes in the super market. In a second spot, a man laments his time with a juice fast cult. “Bruce likes solids too,” he reassures himself.

The “online manifesto” video in this series (below) collages together every piece of diet advice you’ve ever been given. Healthy Choice’s point? “Don’t diet. Live healthy.”

Thank you, VB&P, for not going the infomercial route and instead making fun of saccharine, overly dramatic diet ads. I still wish you’d excluded close-ups of (undoubtedly disgusting) microwave-melted parmesan, but can forgive those because of the solid concept and funny writing. Healthy Choice is still a kind of diet, but these videos make it seem like a cool sarcastic best friend food, not the annoying nagging one who invites herself over and drinks all your wine (that’s South Beach).

Credits after the jump.

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Audi’s Going to Have A ‘Goodnight’ This Super Bowl

There’s no “Green Police” controversy this time around with Audi’s Super Bowl marketing as the automaker’s unveiled aa new 60-second TV spot, which is dubbed as a prelude to its upcoming Super Bowl XLV advert and marks the fourth consecutive Big Game appearance for Audi.

Venables Bell & Partners is behind the wheel yet again for this effort titled “Goodnight,” which was inspired by Goodnight Moon, the 1947 children’s book by Margaret Wise Brown. It follows the same schematics of the original book while taking the viewer on a journey through an old-fashioned mansion draped with trite symbols of elder, snobby luxury. Audi claims its 2011 A8 flagship sedan is the most technologically-advanced vehicle the company has ever produced and serves as the pinnacle for the brand’s luxury lineup. We’ll leave that opinion for the people who actually drive it.

Credits after the jump.

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