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Posts Tagged ‘Croix Gagnon’

NFL Season: Another Reason for Old Spice to Do Old Spice Things

There’s a very fine line between stupid funny and annoying, a line that Old Spice is willing to tightrope for miles and miles. Their “Unnecessary Freshness” campaign, created by W+K Portland, will hit screens starting Thursday night for the season opener. As you might expect, there will be plenty of shenanigans that don’t make sense. But, at least that’s the point.

Three new spots starring Denver Broncos wide receiver Wes Welker might make you shake your head, laugh, or both (there’s also a fourth spot featuring New England Patriots linebacker Jerod Mayo, possibly a pity commercial since Welker darted for Denver). However, since each ad is less than 20 seconds, it’s easy to stomach the goofy jokes and images of lizards eating Welker’s legs. If commenters take to the site to rip W+K, Welker, football, me, AgencySpy itself, or a number of other things that exist, and therefore, should be ridiculed incessantly, they can hopefully agree that the running time is a plus. And, if you believe that a majority of people in America are stupid and these spots are stupid funny, then maybe W+K is onto something brilliant. Maybe.

Credits and some more unnecessary freshness after the jump.

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Storytelling for Media Professionals

Storytelling for Media ProfessionalsStarting April 22, this in-person workshop will teach you the specific ways to incorporate storytelling into your personal and professional life. Students will examine the role of storytelling in business and put their newfound skills into practice with a series of improvisation, writing, and presentation exercises designed to help them uncover personal stories. Register now! 

Terry Crews Takes Over, Yells Aplenty in Latest Old Spice Work

When he’s not filming Sly Stallone’s sequel to the bloody, guilty pleasure opus that is The Expendables or cracking us up as the penny-pinching pops on syndication in Everybody Hates Chris, Terry Crews is once again screaming at the screen in a series of new spots for Old Spice. W+K continues its onslaught for the P&G brand in a series of spots promoting the Red Zone body spray line.

We kind of like how Crews serves as the boisterous, aggressive counterpart to Isaiah Mustafa‘s smooth baritone casanova, though we’re not sure how this will disrupt our sleep patterns when it airs as yours truly dozes off to the telly at night. By the way, you might know the directors from the campaign, Tim Heidecker and Eric Wareheim, aka the minds behind Tim & Eric Awesome Show, Great Job. In phase two of the “Smell the Power” campaign, look for co-branded television advertisements with fellow P&G brands Bounce and Charmin. Check out three more clips and credits after the jump.

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Kevin Bacon Worships Kevin Bacon Thanks to Logitech, Google TV

This spot from Goodby, Silverstein & Partners for the Logitech Revue with Google TV stars Ivan Cobenk, aka Kevin Bacon, who is an obsessed fan of, yes, Kevin Bacon (during the Footloose era of course) and uses his Revue to keep him immersed in everything Bacon. So much for a six degrees game.

Does this spot really show off the capabilities of the device? The message is whatever content you want to find, you can get through this device. Well, while we know for sure you won’t have a problem finding anything Bacon-related, it would be nice to see a little diversity. It would only help the product. Peep full credits after the jump.

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