TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

Posts Tagged ‘Cutting Room’

BBDO and Lowe’s Respond to Your March Madness Twitter Jokes

Ever feel like your tweets are answers to questions that no one asked? Are they trees falling in a forest so remote that no one even knows whether they existed (much less whether or not they made a sound)?

Snap out of it, dude. Accounts is listening.

BBDO tells us that the new NCAA-themed Lowe’s spot you just watched sprang, almost fully formed, from a few tweets insightful enough to compare collapsing March Madness brackets to…well, you get it.

There’s inspiration after the jump.

Read more

Mediabistro Course

Content Marketing 101

Content Marketing 101Get hands-on content marketing training in our brand new boot camp, Content Marketing 101! Starting September 8, digital marketing and content experts will teach you the tips and tricks for creating, distributing and measuring the success of your brand's content. Sign up before August 15 and get $50 OFF registration. Register now! 

Gerry Graf Encourages Moms to ‘Log Off’

While the Barton F. Graf 9000Work page still consists mostly of his past advertising glories, Gerry Graf is slowly getting down to developing some new projects including this effort called “The Log Off.” Graf served as creative director, copywriter and art director on this “viral” video, which features a cutesy tune and lip-synching children who just want some time with mommy, though she’s too busy social networking away on Facebook.

The clip leads to the website TheLogOff.org, which is a basic homepage hosted by web portal MomFilter that includes the copy below:

In a statement, Graf says, “I had this idea about promoting online moderation and shared it with [the viral’s director] Harold Einstein and this piece was born. When we were thinking, ‘Who is this for?’ the idea of using the mother as a central character resonated, and we tapped into our partner MomFilter.com through friends of Harold’s as the ideal way to reach that audience.”

Maybe now that Graf’s hired an old TBWA\Chiat\Day NY colleague, he hopefully won’t have to shoulder so much of the creative responsibility on the next project. Credits after the jump…

Read more