Anomaly’s content and entertainment division, ACE Content teamed up with production company Decon to produce “See For Yourself Cab” for North Face.
The North Face branded cab drove around New York City picking up unsuspecting passengers and offering them the opportunity to take an adventure, asking them, “Do you want to see for yourself?” Passengers who answered in the affirmative were then driven to such locations as Rockaway Beach, Windham Mountain, The Gunks, and even Canyon Lakes, Utah — 2,138 miles from New York City — for surfing, mountain biking, kayaking and mountain climbing excursions. It’s a pretty fun concept, perfect for the brand, and those involved seemed to genuinely have a blast. The video has gained some attention online, too, with almost 500,000 views on YouTube since being posted a week ago. Read more