PRNewser FishbowlNY FishbowlDC GalleyCat TVNewser TVSpy LostRemote SocialTimes

Posts Tagged ‘Cynthia Angel’

ACE Content Takes Unsuspecting Cab Riders on Adventures for North Face

Anomaly’s content and entertainment division, ACE Content teamed up with production company Decon to produce “See For Yourself Cab” for North Face.

The North Face branded cab drove around New York City picking up unsuspecting passengers and offering them the opportunity to take an adventure, asking them, “Do you want to see for yourself?” Passengers who answered in the affirmative were then driven to such locations as Rockaway Beach, Windham Mountain, The Gunks, and even Canyon Lakes, Utah — 2,138 miles from New York City — for surfing, mountain biking, kayaking and mountain climbing excursions. It’s a pretty fun concept, perfect for the brand, and those involved seemed to genuinely have a blast. The video has gained some attention online, too, with almost 500,000 views on YouTube since being posted a week ago. Read more

Mediabistro Course

Copywriting: Creative Ad Writing

Copywriting: Creative Ad WritingWork with a freelance copywriter to build your advertising portfolio and land more copywriting jobs! Starting January 12, Kim Taylor will teach you how to make a complete ad using graphics and photos, write strong headlines and body copy for various advertising media, work from a creative brief, and jumpstart your ad portfolio. Register now!

MRY VISA Spot Marks Michael Sam’s Debut as Spokesman

Michael Sam hasn’t even been drafted yet, but things are looking good for the man who would be the NFL’s first gay player: he’s already signed his first endorsement deal.

Here’s his spot for VISA from MRY and production company Decon, released just in time for the start of the draft:

The message sticks very close to what Sam’s been saying all along: Sure, I’m gay, but it’s no big deal. Just focus on how well I play the game.

Unlike Sam, Auburn’s Greg Robinson got drafted in the second round by The Rams last night. His spot after the jump…

Read more

Roy Choi, Michael Voltaggio, Nguyen Tran Hack Oreos for 360i

360i tapped L.A. celebrity chefs Roy Choi, Michael Voltaggio and Nguyen Tran (of Starry Kitchen) for a new campaign for Oreos.

Created in collaboration with production company Decon and directed by Claire Cottrell, the series features “Oreo hacks,” with the chefs repurposing the sandwich cookies in inventive, delicious ways. Choi, who you may remember was recently featured in a Google Glass spot, crumbles Oreos into a chicken tender crust that seems like a delicious late night snack. Voltaggio, meanwhile, transforms the cookies into dessert tortillas, accompanied by a shandy created with Lemon Oreo creme. Chan comes up with an “impulse hack” based on other items found in a convenience store, combining Oreos with pound cake, cherry soda and salted peanuts to make a kind of bread pudding. Before introducing their recipes, each chef waxes nostalgic on eating Oreos growing up and shares their different methods of consumption (Voltaggio is an Oreo puller, while Choi is more of a traditionalist). It’s a fun campaign, and should help shed a different light on the brand — especially since the videos point viewers to Oreo’s Tumblr, where they can get the recipes for the Oreo hacks. Stick around for Voltaggio and Tran’s Oreo hacks and full credits after the jump. Read more

Shaq, Shawn Kemp Return in Ep. 2 of Decon’s ‘Retro Shop’ Series for Reebok

New York-based production company Decon has launched the next episode in its funny new web series promoting Reebok Classic

To refresh memory, Reebok commissioned Decon to run with a strategic content approach to promote its new retro Classic product line. So, Decon came up with the mini web series, “The Retro Shop,” and the results are pretty hilarious. The first item in the Reebok Classic launch is the Shaq Attaq Retro sneaker, which made its debut on the 14th, so naturally everyone’s favorite Kazaam star is featured heavily in the first two episodes. “The Retro Shop” is set, appropriately enough, at an old school barber shop, where patrons discuss argue about some of the NBA’s greatest players. It’s a formula that works really well, especially since Decon keeps things on the shorter side, and makes for an eminently watchable experience. So grab some popcorn and in case you need a rewind, check out episode 1 starring Shaq and his horrible wig, along with credits, after the jump. Read more