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<title>Damian Acevedo - AgencySpy</title>
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<title>AT&amp;T Taps More Kids for Youthful Publicity, Adds Mother&#8217;s Day Theme to &#8216;It&#8217;s Not Complicated&#8217;</title>
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<p>Let&#8217;s kill two birds, shall we? AT&amp;T must really like little kids. First, we had the <strong><a href="http://www.mediabistro.com/Beck-Bennett-profile.html">Beck Bennett</a></strong> commercials that ran incessantly during March Madness (and still run; check out the newest Mother&#8217;s Day-themed &#8220;It&#8217;s Not Complicated&#8221; clip from BBDO after the jump). Now, the telecom giant seems to think we want more, more, more. The latest work from Dallas-based multicultural agency Sanders\Wingo shows young&#8217;ns on their mobile devices, saying things like, &#8220;In my day&#8230;our connection was so slow, we had to take turns online.&#8221;</p>
<p>Some viewers may find this cute, others may find it scary, but as kids become more and more comfortable with the latest technology, these types of spots should become the norm. We already have <a href="http://www.youtube.com/watch?v=uqF2gryy4Gs">videos of babies</a> who can swipe a page on an iPad, but can&#8217;t turn the page in a book or magazine. Regardless, kids will always have to eat the trope-filled Brussels sprout before they get to use any of these devices, and that&#8217;s how we get the thirty-second &#8220;Veggies.&#8221;</p>
<p>Check out the second spot, &#8220;Haircut,&#8221; the aforementioned &#8220;It&#8217;s Not Complicated&#8221; Mother&#8217;s Day effort and credits for all after the jump.</p>
<p> <a href="http://www.mediabistro.com/agencyspy/att-taps-more-kids-for-youthful-publicity-adds-mothers-day-theme-to-its-not-complicated_b48041#more-48041" class="more-link">continued&#8230;</a></p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>Jordan Teicher</dc:creator>
<comments>http://www.mediabistro.com/agencyspy/att-taps-more-kids-for-youthful-publicity-adds-mothers-day-theme-to-its-not-complicated_b48041#disqus_thread</comments>
<link>http://www.mediabistro.com/agencyspy/att-taps-more-kids-for-youthful-publicity-adds-mothers-day-theme-to-its-not-complicated_b48041</link>
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<pubDate>Thu, 09 May 2013 12:06:04 +0000</pubDate>
  
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<title>Walmart Appeals to Crazy People for &#8216;Call of Duty&#8217; Midnight Release</title>
<description><![CDATA[<p><iframe width="500" height="380" frameborder="0" src="http://www.youtube.com/embed/G9fDbuGKXq8"></iframe></p>
<p>With the <em>Harry Potter</em> series of novels completed, the only products that can get weirdos to hang out in a store until midnight are video games. And, with the release of <em>Call of Duty: Black Ops II</em> coming next week, &#8220;America&#8217;s Chain,&#8221; Walmart, is trying to convince weirdos to specifically hang out in their store with this new spot from The Martin Agency.</p>
<p>Believe it or not, this spot was directed by <strong><a href="http://www.mediabistro.com/Ruben-Fleischer-profile.html">Ruben Fleischer</a></strong>, better known to most as the director of <strong><a href="http://www.mediabistro.com/Zombieland-profile.html">Zombieland</a></strong>. For those that are unaware, a large portion of the <em>Black Ops</em> series is dedicated to killing and/or running from zombies. So, this selection actually makes a good amount of sense.</p>
<p>Perhaps even more shocking, Walmart enlisted the help of Academy Award-winning composer of <em>The Social Network</em>, <strong><a href="http://www.mediabistro.com/Trent-Reznor-profile.html">Trent Reznor</a></strong>, to create the music playing in the background as our protagonist runs to safety. It&#8217;s strange to consider that Reznor, better known to most of you as that angry guy from Nine Inch Nails, is now having his &#8220;Theme from Call of Duty: Black Ops II<em>&#8221; </em>arrangement used to convince nerds to go to Walmart. But hey, Trent Reznor&#8217;s gotta eat just like everyone else. You don&#8217;t want Trent Reznor to starve to death, do you? Also, we can probably safely assume that Trent had no idea his music for the game would end up in a Walmart ad. Credits after the jump.</p>
<p> <a href="http://www.mediabistro.com/agencyspy/walmart-appeals-to-crazy-people-for-call-of-duty-midnight-release_b40908#more-40908" class="more-link">continued&#8230;</a></p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>Bob Marshall</dc:creator>
<comments>http://www.mediabistro.com/agencyspy/walmart-appeals-to-crazy-people-for-call-of-duty-midnight-release_b40908#disqus_thread</comments>
<link>http://www.mediabistro.com/agencyspy/walmart-appeals-to-crazy-people-for-call-of-duty-midnight-release_b40908</link>
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<pubDate>Fri, 09 Nov 2012 11:24:16 +0000</pubDate>
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<item>
<title>Gob Gets Job as AT&amp;T Pitchman</title>
<description><![CDATA[<p><object width="500" height="375"><param name="movie" value="https://www.youtube.com/v/UUAswoO2Qvo&amp;hl=en_US&amp;feature=player_embedded&amp;version=3" /><param name="allowFullScreen" value="true" /><param name="allowScriptAccess" value="always" /><embed type="application/x-shockwave-flash" width="500" height="375" src="https://www.youtube.com/v/UUAswoO2Qvo&amp;hl=en_US&amp;feature=player_embedded&amp;version=3" allowfullscreen="true" allowscriptaccess="always"></embed></object></p>
<p><em>Arrested Development </em>star <strong><a href="http://www.mediabistro.com/Will-Arnett-profile.html">Will Arnett</a></strong>, who&#8217;s no stranger to commercial work having served as the VO on GMC truck ads and co-creator of <a href="http://www.mediabistro.com/agencyspy/orbit-gum-reunites-arrested-development-stars_b6726" target="_blank">those Orbit shorts</a> along with <strong><a href="http://www.mediabistro.com/Jason-Bateman-profile.html">Jason Bateman</a></strong>, hams it up in a new holiday campaign from BBDO for AT&amp;T dubbed &#8220;You&#8217;ve Got a Case.&#8221; Here, the comedic actor plays a lawyer-for-hire named Kent Wesley and plugs the telecom giant&#8217;s 4G smartphone/<a href="http://www.youvegotacase.com/" target="_blank">Facebook app</a> with a bit more cockiness, charm and pizazz than chubby <strong><a href="http://www.mediabistro.com/Luke-Wilson-profile.html">Luke Wilson</a></strong>. It&#8217;s everything you&#8217;d expect from the man who&#8217;s resurrecting his classic role as Gob in the near future thanks to Netflix. Credits, which will tell you that is not the handiwork of <a href="http://www.mediabistro.com/agencyspy/we-hear-new-att-creative-team-at-bbdo_b25285" target="_blank">new AT&amp;T creatives</a> <strong><a href="http://www.mediabistro.com/Rick-Ardito-profile.html">Rick Ardito</a></strong> and <strong><a href="http://www.mediabistro.com/Grant-Smith-profile.html">Grant Smith</a></strong>, after the jump.</p>
<p> <a href="http://www.mediabistro.com/agencyspy/gob-gets-job-as-att-pitchman_b26330#more-26330" class="more-link">continued&#8230;</a></p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>Kiran Aditham</dc:creator>
<comments>http://www.mediabistro.com/agencyspy/gob-gets-job-as-att-pitchman_b26330#disqus_thread</comments>
<link>http://www.mediabistro.com/agencyspy/gob-gets-job-as-att-pitchman_b26330</link>
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<pubDate>Wed, 30 Nov 2011 10:28:00 +0000</pubDate>
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<title>Halo&#8217;s Spartan Throws a Frisbee</title>
<description><![CDATA[<p><object width="480" height="350"><param name="movie" value="http://www.youtube.com/v/e3le4T9_ztM?version=3&amp;hl=en_US" /><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><embed type="application/x-shockwave-flash" width="480" height="350" src="http://www.youtube.com/v/e3le4T9_ztM?version=3&amp;hl=en_US" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p>Back in May, we <a href="http://www.mediabistro.com/agencyspy/halos-master-chief-graduates-college_b18624">posted a new spot from CP+B</a> that featured <em>Halo</em> protagonist Master Chief receiving a diploma to a standing ovation from his fellow high school classmates. Today we received another spot in the campaign from Crispin for Microsoft&#8217;s bundled PC and XBOX 360 deal for college students, this time featuring the Spartan reacting to being hit by a disc thrown by some college bros hanging out in the quad.</p>
<p>While we think &#8220;Tour&#8221; is a bit of an improvement on its predecessor (Master Chief actually does more than walk across a stage), we still yearn for another <em>Halo</em> spot on the level of &#8220;<a href="http://www.youtube.com/watch?v=TXeST0NMtic">Believe</a>&#8221; from a few years back. Maybe we&#8217;ll get it when the fifth installment of XBOX&#8217;s flagship series drops next year. Credits after the jump.</p>
<p> <a href="http://www.mediabistro.com/agencyspy/halos-spartan-throws-a-frisbee_b20763#more-20763" class="more-link">continued&#8230;</a></p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>Bob Marshall</dc:creator>
<comments>http://www.mediabistro.com/agencyspy/halos-spartan-throws-a-frisbee_b20763#disqus_thread</comments>
<link>http://www.mediabistro.com/agencyspy/halos-spartan-throws-a-frisbee_b20763</link>
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<pubDate>Thu, 14 Jul 2011 11:24:28 +0000</pubDate>
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