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Posts Tagged ‘Damon Stapleton’

Saatchi & Saatchi, Sydney Brings Out the ‘Bad in Dad’ for Toyota

Saatchi & Saatchi, Sydney has a new campaign for Toyota, entitled “Bad in Dad,” featuring one dad’s “bad” antics, attributed to his new Camry RZ.

Set to George Thorogood‘s ubiquitous “Bad to the Bone,” the dad is pictured using his leaf blower to blow leaves onto the neighbors yard (kind of funny), spraying his wife with a hose (cute) and embarrassing his son with the locked door trick as he picks him up from soccer practice (just plain cruel). The narrator at the end of the 45-second spot asserts that the new Camry will “bring out the bad in dad,” making the positioning of the vehicle as the motivator behind dad’s behavior explicit. While he may occasionally step over the line, the dad’s antics are mostly presented as the kind of things most of us think about doing, don’t, and then wish we had, which fits with the vehicle’s presentation as a sort of liberator. Stick around for credits after the jump. Read more

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Wednesday Morning Stir

-For Earth Day, DDB New York teamed up with Smithsonian’s National Zoological Park and Portugal. The Man to release an “Endangered Song” (video above). link

-Anonymous Content partners with Iconoclast. link

-DDB serenades Millennials for Lipton. link

-The NYPD’s attempt at Twitter self-promotion (predictably) backfired. link

-Commercial Internet spam turned 20 years old this month. Who feels like celebrating? link

-Damon Stapleton leaves Saatchi & Saatchi Australia for ECD role at DDB New Zealand. link

Wednesday Odds and Ends

So, what is Barbarian Group co-founder Benjamin Palmer‘s creative process like? link

-Biz dev consultant Michael Gass talks about how agencies should play consultant for new business efforts. link

-Speaking of the above department, Whitehouse Post has added Luis Ribeiro as new business developer on editorial, VFX and design. link

-McCann Health continues adding to staff as it’s now brought on former Omnicom SVP Susan Duffy as president of its New York-based unit, McCann Regan Campbell Ward.

-If you care to view, presenting your 93rd Annual ADC Awards Advertising and Interactive juries (well, after the jump). link

-And now, some more holiday generosity, this time from Amsterdam-based agency Achtung! (above).

-Following its Tumblr acquisition, is Yahoo now interested in acquiring photo-sharing site Imgur? link

-L.A.-based commercial prodco Furlined has added director Kristoffer Borgli to its roster.

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TEDx Recap: The Great Taste of Saatchi & Saatchi Sydney

TEDx Sydney 2013 was probably full of great ideas, speakers, and presentations, but it’s a two-and-a-half-minute video about babies and food that wound up stealing the show. “The First Taste,” created by Saatchi & Saatchi Sydney and Heckler, shows young children reacting to their first experiences with unusual foods like anchovies, gherkin, and Vegemite. Set to orchestral music and shot in slow-motion, the video somehow takes a subject that could’ve easily dipped into boring humor and turns it into a strange and compelling combination of food, art, and social science. Props to the first kid for not freaking out more when shoving an anchovy in his mouth.

Creative director Matt Gilmour, who also directed the clip, credited the visceral, pure culinary responses of his two-year-old daughter for inspiration. I couldn’t agree more about the honest ways kids respond to sensory overload. It not only cinched the greatness of the video but also reminded me of when I was six and spat out a terrible jellybean (possibly fart flavored) at the supermarket. A random woman chided me and told on me to my mom. I couldn’t help it, the bean tasted that bad. I imagine the incident was crude from the woman’s perspective, but with some slow-motion and beautiful music, it could’ve been poetic. Credits after the jump.

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