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Posts Tagged ‘Dan Bryant’

DDB Chicago, The Marketing Store Bring the Trickshots in ‘McDonald’s GOL!’

DDB Chicago teamed up with Smuggler and Whitehouse Post to create “McDonald’s GOL!,” an online and broadcast spot for the World Cup sponsors.

The 1:50 video (above) celebrates amateur trickshots, including a few from unexpected sources, as players around the world show off their skills in anticipation of the 2014 World Cup, now less than 10 days away. It’s a fun approach, and many of the trickshots are quite impressive. At the conclusion of the video, viewers are prompted to visit gol.mcd.com, home of the campaign’s augmented reality trick shot game.

The app utilizes Qualcomm Vuforia AR technology to allow players to bounce a digital soccer ball off real world items, but only after it is triggered from any of the 12 limited-edition FIFA World Cup™ fry boxes — designed by The Marketing Store, who also led strategy and creative on the campaign. Over the course of the campaign, the game will “be available to play from 1.5 billion fry boxes in almost 120 countries,” making it the largest AR experience ever created. Stick around after the jump for credits and a look at some of the fry boxes. Read more

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DDB Chicago Imagines Skittles Cloud As Pet, Problems Ensue

DDB Chicago continues bringing out the bizarre for Skittles in a new campaign complete with some perhaps unintended implications.

The new spot features a cloud named Freddie, who, when walked by an elderly woman “rains” Skittles after being pet. Now, the problem with portraying a product as something that comes out of a pet while being walked is…well, pretty obvious right? Okay, I get that Freddie is a cloud and that DDB has been doing strange stuff for Skittles for a while now, but you don’t want viewers asking, “Is that cloud pissing Skittles?” — a distinct possibility here. In the 30-second spot, “Cloud,” Freddie responds very differently when a curious onlooker attempts to pet him, ending with the spot-specific tagline “Pet The Rainbow. Taste The Rainbow.”

The campaign features two more 30-second adverts, each following the same oddball theme, with Freddie going to the vet and the groomers. Additionally, DDB Chicago teamed up with PR agency Olson to build a remote-controlled, Skittles-dispensing cloud. Built from the ground up, the cloud “features two unique dispensing functions and a variety of fun lighting and audio features.” It’s a high-tech evolution of The Rainbow team’s past Skittles-dispensing gifts like pinball machines and vending machines, and a pretty cool extension of the campaign (we’ll hear more about this later in the week). Stick around for credits and “Groomer” after the jump. Read more

DDB Chicago Unveils ‘Celebrate with a Bite’ for McDonald’s

The biting of the medal has become a tradition at the Olympic games that symbolizes victory. DDB Chicago draws the connection between this iconic symbol and the biting of McNuggets and other McDonald’s products “sometimes used to celebrate life’s smaller victories” for the juggernaut Olympic sponsor.

The spot “takes viewers on a ride through Olympic history [which] cleverly juxtaposes medal-biting images with shots of fans across the world biting into McDonald’s Chicken McNuggets.” The first 45 seconds or so of the 60 second spot are given to a well-produced homage to Olympic history. When athletes start biting their medals, the text “The greatest victories are celebrated with a bite” appears on screen, followed by shots of people digging into their McNuggets. It’s well executed, even if the idea of likening winning a gold medal to biting into a meal made of molded leftover chicken parts is quite the stretch. Credits after the jump. Read more

McGarryBowen’s Super Bowl Spot for Pizza Hut Features ‘Professional Baby’

In other pizza-related campaign news, what is a professional baby? How does one go about becoming a professional baby? At what point does an amateur baby turn professional? These and other questions come to mind after watching mcgarrybowen’s “Baby Waterskiing” spot from their #GoForGreatness campaign.

The YouTube inspired spot, which Whitehouse Post editors Tim Warmanen and Carlos Lowenstein sliced together for Pizza Hut’s YouTube-inspired “Go For Greatness” Super Bowl campaign (which also features the spot “Grandma Drummer”) shows several seconds of a baby named Ryder waterskiing before flashing the warning “Do not attempt. Professional baby.” At this point it becomes hard to pay attention to the rest of the ad, which promotes Pizza Hut’s new hand-tossed pizza, because how you can you not dwell on the “professional baby” disclaimer? The 30 second ad ends by inviting viewers to “Upload your greatness” to Pizza Hut’s YouTube page. Especially if you have a professional baby in the house. Stick around for “Grandma Drummer” and credits after the jump. Read more

McGarryBowen Chicago is Back with More From ‘The Denskies’

Last week, we introduced you to McGarryBowen’s new “Denskies” campaign for Sears, and it wasn’t pretty. The spots employed a tired “There’s a better way to…” gimmick and random offensiveness without any real humor attached. Now there’s a new spot in the campaign,”Chupacabra,” and it’s pretty much more of the same.

There aren’t any mouth-raping squirrels in “Chupacabra,” but there is a chupacabra. The Denskie patriarch accidentally beams the chupacabra into the house with a teleportation device he created to get products the family ordered there sooner (that’s the “There’s a better way…” tie in for this spot). What the husband, or any rational viewer, doesn’t expect is that the chupacabra isn’t bent on destruction but rather takes a fancy to Mrs. Denskie. (What is it with McGarryBowen, Sears and bestiality?) This ridiculousness is played up with the wife still deciding between Mr. Denskie and the chupacabra, in a “To be continued…” ending for the 1:10 spot. I’m not sure who decided this (or any of the “Denskie” spots) needed a sequel, as I can’t imagine anyone clambering for more after watching “Chupacabra.” Maybe it was just easier to run with this concept than to come up with a new, random idea incorporating zoophilia. Credits after the jump.  Read more

McGarryBowen Debuts Three Ridiculous Holiday Spots for Sears

It seems that the fight for the craziest, most absurd holiday ad is in full force, with McGarryBowen Chicago being the latest agency to throw their hat in the ring with three new spots for Sears that introduce us to “The Denskies.”

While Draftcb’s currently causing controversy with its Joe Boxer jingle for Kmart (and let’s not forget the earlier Satan/Genghis Khan layaway spot), McGarryBowen makes that holiday effort seem tame in comparison to its “Squirrel Revolt” ad. It wouldn’t stand out from the other two “Denskies” installments, in its “let’s be as crazy as possible” humor, were it not for the line (assuming I’m hearing this correctly), “Oh god, it’s mating with my mouth.”

The aforementioned spot (which you can watch above, though you probably shouldn’t) begins with Papa Denskie explaining to his wife that he’s trained “those pesky squirrels” to cut coupons. Everything, though, soon goes haywire, the squirrels attack the man and elicit the crazy, over-the-top response from the above paragraph. (You know, the one where the guy gets orally raped by a squirrel with a rage boner.) If people were pissed off about Kmart’s “Show Your Joe,” I can’t imagine how they’ll respond to this one.

The other two “Denskies” spots for Sears have plenty of crazy to spare as well. In “Robo Granny,” the same man builds a robotic grandmother so that the family won’t have to go visit their real, living grandmother. Predictably, chaos ensues, dragging on for way too long, with the spot clocking in at 1:23 but seeming more like a 5-minute endurance test. Meanwhile, “Medium” sees agency and client portraying their subject as some kind of crazy, possessed witch lady. I’d almost feel bad for real mediums if it weren’t for the fact that they make their living by pretending to talk to dead people (sorry, Sylvia Browne, RIP). The message from Sears this holiday season seems to be the tired “Don’t do something crazy to save time and money, shop here” approach–just with the crazy pushed well beyond the point of reason. You can check out the other two after the jump, along with credits.

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Sears’ Diehard Batteries Will Survive the Zombie Apocalypse

Including a narrative is usually a good way for a commercial to hook the audience with creativity, but this Y&R Midwest zombie spot for Sears actually overdoes the narrative focus to the point where the  brand association is almost negligible. We know, zombies are popular, but it seems like the creatives put more time into the character development of the actors than organically integrating the product. Somebody really enjoys The Walking Dead.

The setup: a girl and a guy running from zombies try to escape in separate cars. The guy’s car won’t start, but the girl’s car has a Diehard battery that is still kicking even after the apocalypse, which is conceptually clever. But, the 70-second running time is too long for the two-second insert shot of a Diehard battery at the very end. If the first 35 seconds of the ad were cut, the relevant story points would still be in tact. There’s also a #SurviveZombies for brand engagement, but if you want or need a reliable car battery, you probably don’t care about hashtags or zombies. Credits after jump.

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Monday Odds and Ends

-Alex Bogusky shares more thoughts on COMMON (above). link

-In case you forgot, the CLIO Healthcare Awards call for entries closes on August 26. link

-Starbucks has 86′d the social media experiment known as Jonathan’s Card. link

-DDB/Euro alum Dan Bryant joined the Chicago office of post-production company Whitehouse as executive producer.

-The IAB is not a fan of ICANN’s new domain-naming plan. link

-Mazda announced that it’s the first UK brand to use contextual ad firm Vibrant’s “Ad Bar.” link

-Wunderman/Y&R Brands alum Fletcher Gensamer launched a direct marketing agency called Gensamer & Company. link

-The 2012 SXSW Panel Picker is officially underway. link

-Blake Huber returned to Brand New School to serve as flame artist/lead compositor for its East Coast studio.