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Posts Tagged ‘Dan Donovan’

CP+B Gets MetLife Customers to Share ‘Who I Live For’

In celebration of National Life Insurance Month (yes, this is a thing), CP+B created a campaign for MetLife asking customers who they live for.

They then shared the results in a series of two online videos, called “Who I Live For” in an attempt to show the positive, human side of life insurance. The videos, as you might expect, attempt to pull on the heartstrings as people share photos of their children, grandchildren and significant others. Mixed in with the more predictable answers are a couple who share their love for their bulldog, Huey. Both spots end by inviting viewers to share who they live for with the hashtag #WhoILiveFor, as a social extension of the campaign.  “Who I Live For”  puts a premium on spontaneity, with seemingly unscripted responses from those interviewed and in the longer of the spots (featured above), one respondent offering up a seemingly improvised song as a soundtrack. Read more

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Parents Get Feisty in New Microsoft Advert from CP+B, Roman Coppola

In CP+B’s new Roman Coppola-directed spot for Microsoft, sweet children sing in asparagus suits while their parents frantically capture every moment using their iPhones and Androids. A brawl ensues, with parents fighting for the perfect panorama, jostling one another to avoid phone photobombing, and climbing into the ceiling pipes for the ideal aerial shot. Of course, the couple with a Nokia Lumia 1020 sits calmly in the back with their superior cameraphone, knowing they got a great photo of their daughter dressed as a carrot.

This spot is in line with Microsoft’s last video, “The Wedding,” where the same scene occurs, but at a church. Both ads end, “Don’t fight. Switch.” Considering photo sharing has become one of the most important parts of owning a phone, it’s not a bad idea. Ad-wise, this spot is a great portrait of modern day life. If only an unintelligible child vegetable chorus could always soundtrack petty adult hysteria.

Credits after the jump.

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Windows Denounces Apple-on-Samsung Fan Violence in Latest Spot

Son of The Godfather and Apocalypse Now director, Francis-Ford Coppola, Roman Coppola was on a bit of a winning streak after co-writing Wes Anderson films The Darjeeling Limited and Moonrise Kingdom. However, after directing the near-universally panned Charlie Sheen vehicle, A Glimpse Inside the Mind of Charles Swan III, Roman lost a healthy portion of the goodwill he had racked up. As The A.V. Club put it, the film “it isn’t a movie so much as a feature-length perfume commercial for a Charlie Sheen signature cologne with gorgeous packaging and absolutely nothing inside.” So, yeah. It was pretty bad.

Seeking solace from tomato-throwing critics, Roman did what all directors attempting to recover from a stinker do: Join forces with CP+B for a Microsoft TV spot. Here, we see Roman channeling his own life experiences to sell Windows Phones. Sure, says Roman metaphorically through this spot, there are haters are either side of the aisle. But you can’t have the naysayers keep you down, you know? Yes, some people like Apple phones and some people like Samsung phones, just like some people like good movies and some people like other good movies. But, just because your movie isn’t “good” or your phone isn’t “good” either, doesn’t mean to have to be part of the fighting. As Jay-Z once said, “Get that dirt off your shoulder.” Most assuredly, Roman was playing this track on set throughout the production of this ad.

Embrace Roman Coppola, and embrace Nokia Windows phones. Credits after the jump.

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CP+B Promotes Donovan to ECD

While the timing of this announce is rather peculiar considering this morning’s news, we’ve been told by the CP+B camp that the Boulder-based agency’s latest promotion is “unrelated” to now-former ECD Steve Babcock‘s move to EVB. Anyways, after spending the last nine months, give or take, serving as creative director on CP+B’s Microsoft business, Dan Donovan has been promoted to executive creative director at the agency, a position that calls for him to now work across accounts.

In a statement, CP+B partner/worldwide CCO Rob Reilly had this to say about Donovan’s move up the ranks: “It was only a matter of time before somebody of Dan’s ability and leadership would rise inside our walls. He is a fantastic person and we are lucky to have him.”

Donovan joined CP+B last May after spending well over a dozen years at McCann, where he oversaw parts of the latter’s Verizon Wireless business as group creative director and worked on accounts including U.S. Army, Weight Watchers for Men and Staples during his tenure.

CP+B Adds New CDs

The Boulder bunch at Crispin Porter + Bogusky has welcomed two new creative directors in Dan Donovan and Bill Roden. Well, this actually marks Roden’s second stint at the agency following a few integrated creative director gigs at the likes of David&Goliath (on Kia), Saatchi & Saatchi and TBWA\Chiat\Day LA (on Activision’s Call of Duty: Modern Warfare work). Now back at CP+B, Roden (pictured) will serve as a CD on the MetLife account.

As for Donovan, the creative spent the majority of his career at McCann New York, where he had a 12-year run and moved up the ladder from junior copywriter to GCD. Along the way, he worked on past and present accounts including U.S. Army, ESPN, MLB, Sprint, Nikon and Verizon Wireless (you might remember this one). Donovan now serves at CP+B as creative director on the agency’s Microsoft biz.

 

 

McCann Produces Launch Spot for Verizon Small Business

Talk about a weird arrangement. Sources tell us that even though Verizon Wireless basically shifted most of its account over to McGarryBowen last year including small business, the telecom giant was still interested in seeing what its former agency, McCann NY, was capable of producing for the aforementioned category. The end result is this launch spot that stars an entrepreneurial young lady named Susie and showcases Verizon’s suite of small business tools. From what we hear, the brand dug it. See if you agree. Credits after the jump…

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Verizon’s FiOS Will Occupy Children Anywhere

Kids: is there anything more annoying? Always asking their stupid questions and making those terrible shrieking sounds, isn’t it about time that they can just watch SpongeBob SquarePants 24/7 and never bother you for anything again? Enter Verizon’s FiOS network and this spot from McCann NY. With one network, your kids can shut up for hours whether they’re watching TV, your laptop, or you cell phone.

Okay, so you might not leave your kids alone with your laptop or your cellphone all of time time for fear that they might break or lick your electronic devices. But, Verizon’s FiOS does run on a fiber-optic network, making it the first integrated network geared towards home use to do so. More importantly, when has Comcast’s ads featured something as cool as a house that transforms into a doctor’s office that transforms into a car in seemingly one take?

While it’s not available everywhere, FiOS has steadily climbed to over three-million television and internet subscribers nationwide. This sleek campaign tells us that Verizon wants to make a big push with its network this holiday season, continuing to expand its coverage and targeting new demographics. We should also note that this ad is much more entertaining than having to sit through an entire Transformers movie, Megan Fox‘s presence notwithstanding.

Credits and another spot after the jump.
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