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Posts Tagged ‘Dan Fietsam’

FCB Continues to Celebrate Bellies for Kmart, Joe Boxer

A couple weeks ago FCB Chicago launched its “Jingle Bellies” holiday spot for Kmart and Joe Boxer, a follow-up to last year’s “Show Your Joe,” which was unofficially dubbed “Jingle Balls” and went on to score over 18 million views on YouTube. With “Jingle Bellies” now just past the one million view mark, the agency has unveiled a follow-up belly performance entitled “Santa Baby.” The twist? This time around it’s pregnant women dancing.

The women shake their posteriors to an upbeat rendition of the song “Santa Baby” (most famously sung by Eartha Kitt) and then turn around, exposing their pregnant bellies. The reveal comes early in the ad, with the pregnant women dancing for the remainder of the spot, in their pajamas, until they stop and one woman extolls the virtues of Kmart and Joe Boxer. So basically more of the same goofy humor FCB has been employing in its holiday efforts for Kmart and Joe Boxer since the original, although a slight departure from the “body parts as instruments” schtick. The ad comes as a bit of a surprise, however, as there was no immediate sequel to last year’s spot. With Sears Holdings’ Kmart account currently in review (Sears is also up for grabs), this could potentially be FCB’s last work for the struggling brand. Kmart, meanwhile, badly needs its holiday marketing efforts to drive sales to make up for a very tough year for the company. Read more

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FCB Does the Creative Shuffle

FCB Jon

FCB announced two big moves atop its North American ranks today: Chicago EVP/ECD Jon Flannery is moving up to Toronto and Dan Fietsam has been hired to take his place.

Flannery’s promotion comes in the wake of the success of a certain campaign you may have seen that involved the shipping of pants; the win earned him an ECD promotion just over a year ago. The man called himself “a late bloomer” in a Chicago Business Journal interview about that campaign, though he served as CD/VP during a nine-year run at Leo Burnett and spent seven years at Element79 before joining FCB.

Flannery replaces CCO Robin Heisey, who left the Toronto office for parts unknown after 14 years at the agency. Flannery will officially take over on August 11th, working “in tandem” with FCB Canada President Paul Mead.

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Energy BBDO Debuts Cannibal Potato Spot for Lay’s

Chicago-based Energy BBDO are behind this new cannibalistic spot for Lay’s, featuring the classic Mr. and Mrs. Potato Head characters.

The 30 second spot, which was created in collaboration with production company Psyop and directed by Lauren Indovina and Borja Pena, shows Mr. Potato Head arrive home from work unable to find his wife. When he finally locates Mrs. Potato Head, he discovers her hiding in the pantry eating Lay’s. Mr. Potato Head overcomes his initial trepidation at delving into cannibalism immediately after trying a potato chip, accompanied by the tagline, “One taste and you’re in love.” Mr. and Mrs. Potato Head’s abhorrent crime against nature becomes their “little secret” in what, in a bizarre way, is something of a Valentine’s Day themed ad. The choice of Mr. and Mrs. Potato is something of a curious one, since Energy BBDO and Psyop had little chance of competing with Pixar’s likeness of the characters in the Toy Story series, and viewers will undoubtedly make that unfavorable comparison. Chalk this one up as a head spud scratcher. Credits after the jump.  Read more

Dan Fietsam, Energy BBDO Part Ways

danenergyAfter spending the last five-plus years at Chicago-based Energy BBDO, word has trickled down through the departments that Dan Fietsam is no longer with the agency. If you recall, Fietsam replaced Marty Orzio over a half-decade ago as EVP/chief creative officer at the agency. We were forwarded a note from Energy sent from Energy’s president/CEO, Tonise Paul. See below:

“From: Paul, Tonise
Sent: Wednesday, February 05, 2014
Subject: Thanks, Dan!

 

Team,

After 5-1/2 years, Dan is leaving the agency.  It’s been a good run, and we are thankful for Dan’s contributions to our collective success.

When Dan started, Energy BBDO was a smaller agency and, like the rest of America (and world), we were amidst one of most difficult macro economic downturns.  We continued to grow and succeed and Dan was a key player.

Under his leadership, we drove award-winning work and got recognition from the creative community. Most importantly, he brought in wonderful creative leaders.

In the “Next Phase for Fietsam”, Dan yearns to get closer to the creation of the work. And that’s what he’ll do in his last month with the agency. We are in a search for Dan’s replacement and, in the interim, will rely on our outstanding group creative directors to continue leading their businesses.

We are grateful to Dan for all he’s done to help make Energy BBDO what it is today. I know you will all join me in offering your personal thanks to Dan.

Tonise”

 

Roe Returns to Energy BBDO

Well, that was fast. After spending less than a year at McGarryBowen, where he helped lead creative on the Bud Light account (which A-B InBev, of course, handed over to Translation last August), Mike Roe has returned to his old stomping grounds at Chicago-based Energy BBDO. The returning creative, whose first tour of duty at said agency spanned nearly eight years, is rejoining as ECD, which we’ve been told is a new position.

During his initial run at Energy BBDO, Roe, along with his art-directing partner-in crime Frank Dattalo, served as group creative director on all things Wrigley (Orbit and Altoids) and Dial at the agency. Roe officially assumed his new ECD post at Energy on Jan. 2 and is reporting to CCO, Dan Fietsam.

Energy BBDO Adds New GCD

Chicago-based Energy BBDO is adding some new creative leadership to its Wrigley account, namely Leon Wilson, who has joined the agency as SVP/group creative director after spending over two-and-a-half years at Fallon’s Minneapolis HQ. During his time at Fallon, Simon (handsome mugshot you see) worked on campaigns for Travelers and Cosmopolitan of Las Vegas among other accounts.

Now at Energy, Simon, who will work on agency’s big Wrigley biz, says in a statement, “I was attracted to Energy BBDO because Wrigley is such a great creative opportunity, but what really cemented it in my mind was the culture of the agency. [Energy BBDO CCO] Dan Fietsam and his team not only have an ambition and enthusiasm that is infectious, but possess the mental maturity and intelligence to think around corners. It’s an agency full of smart people wanting to push things and have fun in the process. That’s a very charismatic combination.”

Altoids Offers Up ‘Hall of Curiosity’ Artifacts for Bidding

From Chicago-based Energy BBDO comes a new Tumblr-based campaign for Altoids dubbed the “Hall of Curiosity.”

While some might expect something called the “Hall of Curiosity” to feature three-headed baby pigs, sideshow oddities and Bootsy Collins in character from that recent Old Navy spot, this Altoids website features such relics as the “First Altoids Tins with Granite Floors,” the “Second Altoids Mint” (as the first was apparently eaten), and the “Golden Monkey Altoids Lamp” (which, according to the grainy black and white video above, was stolen).

Okay, so some of the prized “artifacts” make a bit more sense than others. But, probably the neatest part of this campaign is knowing that each of the items in the “Hall of Curiosity” that weren’t “stolen” are all available for bid on eBay, perfect for that hard-to-shop-for person on your Christmas list who inexplicably has a thing for breath mints. Also, Chicagoans should keep an eye out for Curious Altoids-inspired art installations popping up around the city as part of the campaign. Wait, are we supposed to steal those too?

Credits after the jump.

 

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