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Posts Tagged ‘Dan Flosdorf’

O Positive Crafts Ode to Nature for The Nature Conservancy

Production studio O Positive enlisted the services of actress Jessica Chastain in a new PSA for The Nature Conservancy.

Chastain reads a poem by Matthew Dickman entitled “Our Nature.” The spot, directed by Peyton Wilson sets Chastain’s reading of the poem to a dramatic piano track, coming across more like a short film about love than a PSA, until it’s revealed that the love Chastain is talking about is her love of nature. As the 60-second PSA continues, the camera turns more and more to shots of the beautiful Sierra Mountains, and Chastain interacting with the natural world around her, ending with the tagline “Your first love wants you back.”

“I chose to be a part of this remarkable campaign not just because it spoke to my own love affair with nature, but also because it’s imperative to find a way to co-exist with nature so that this valuable and beautiful resource is protected, ” Chastain said in a press release. “I hope this film encourages everyone to rethink their relationship with the natural world around them.”

The spot, the second nature PSA featured here in two days, like Conservation International’s effort, sees The Nature Conservancy take a different approach emphasizing emotion.

“This is a departure for the Conservancy,” explains Jordan Peavey, marketing director for The Nature Conservancy in California. “Instead of a typical PSA where we explain who we are sand what we do in a very intellectual way, we worked with Peyton, O Positive and Jessica Chastain to create an entirely different type of story. One we hope will intrigue and inspire new audiences to remember their love of nature and to get involved.” Read more

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Tuesday Morning Stir

 

-Production companies unite as Hello! has announced a strategic partnership with Paranoid US. As a result, Paranoid EP Jamie Miller takes on an additional EP role at Hello!, working with fellow Hello! EP, Mike Brady. Though both companies will remain wholly independent operations, Paranoid will base itself at Hello!’s L.A. offices in Hollywood and will be relocating its post-production facilities there.  With the new partnership, Paranoid will develop long form projects with Lenny Beckerman, head of Hello!’s film/TV development department, and also expand further into music videos and digital content. Got all that? Good.

-Draftfcb Auckland has released the print ads that complemented its nifty, cute “Driving Dogs” campaign for MINI and the SPCA (one example above). link

-Is the company behind the “Keep Calm” shirts doomed? According to its founder,  thanks to one PR disaster, it sure could be. link

-RAPP has brought on John Singer, an IMS Health and Blue Spoon Consulting alum, to serve as SVP of client solutions and help bolster its pharma practice.

-Global consumer/mobile electronics brand VOXX International has appointed Lambertville, NJ-based Oxford Communications as AOR for its corporate advertising efforts and subsidiary, Audiovox Electronics Corp.

-NYC-based boutique audio-post company Heard City added mixer/sound designer Dan Flosdorf to its roster. link