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Posts Tagged ‘Dan Kelly’

BBDO Makes Short Shorts for Mountain Dew

In the latest BBDO-helmed project for client Mountain Dew, the agency has created something even our own sharpest critics must call unique: an animated/live-action mini-series.

Make that a “mini mini-series” — it amounts to two minutes of material in the form of eight different shorts starring the Dew’s as-yet-unnamed “superhero” mascot.

The series focuses less on the client’s product than on the aforementioned cartoon doing cartoonish things:

While the spots debuted on Sunday night’s Video Music Awards, they received a healthy promo push targeting the brand’s Twitter followers and its nearly 9 million Facebook fans (along with their friends).

Most of the spots focus on unconventional methods of transportation…

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Copywriting: Creative Ad Writing

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BBDO and Lowe’s Respond to Your March Madness Twitter Jokes

Ever feel like your tweets are answers to questions that no one asked? Are they trees falling in a forest so remote that no one even knows whether they existed (much less whether or not they made a sound)?

Snap out of it, dude. Accounts is listening.

BBDO tells us that the new NCAA-themed Lowe’s spot you just watched sprang, almost fully formed, from a few tweets insightful enough to compare collapsing March Madness brackets to…well, you get it.

There’s inspiration after the jump.

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D&G’s New Blake Griffin/Jack McBrayer Spots for Kia Fail to Deliver

Back in October, we brought you news of David&Goliath’s new campaign for Kia Optima starring L.A. Clippers power forward Blake Griffin and Jack McBrayer (an actor best known for his work on 30 Rock) as a superhero team saving people from non-Kia purchases. We were a bit disappointed with the initial spot, but hoped that the spot’s title “Trailer” indicated it was just a teaser for things to come. Now, David&Goliath have released two new spots for the campaign, “Zipline” (featured above) and “Apologize to You.” Unfortunately, both fail to live up to the potential of the premise.

“Zipline” features Blake Griffin and sidekick Jack McBrayer crashing in on a lame Internet shopping session. They present the Optima as a better option, to a man who is understandably freaked out by this series of events. Griffin and McBrayer have good chemistry together, but the spot fails to capitalize on it and ultimately falls flat. It might help if the two interacted more, instead of seemingly splitting screen time in separate shots.

That “Zipline” is actually the better of the two spots should tell you something about “Apologize to You.” The spot features Griffin and a fire extinguisher-wielding McBrayer demanding a passerby apologize for not selecting the Optima. It’s repetitive to say the least, lacking any real substance in exchange for a failed attempt at cheap laughs. Hopefully, the folks over at David&Goliath can rebound from these efforts, as we still think this campaign has the potential to be funny. Credits and “Apologize to You” after the jump. Read more

Blake Griffin, Jack McBrayer Don Superhero Tights for Kia

With a new NBA season comes new spots for Kia from David&Goliath starring L.A. Clippers superstar Blake Griffin. This season, though, Blake, aka “The Endorser” as he’s known in other campaigns, is joined by a small sidekick, Jack McBrayer, who is best known for playing the bizarre but sweet NBC page on 30 Rock.

While this spot, “Trailer,” adorably portrays Griffin and McBrayer as a noble superhero team saving citizens from purchasing non-Kia vehicles, it lacks what has made Grffin’s spots for Kia so memorable over the years: Blake’s inherent weirdness. Not once does Blake open his mouth to tell the camera something strange while giving his off-putting stare. Neither does McBrayer, whose unhinged 30 Rock performance allowed him to frequently stand out amidst a large cast filled with other unhinged individuals.

I certainly hope that “Trailer” is aptly named, released only to build excitement for forthcoming “feature presentations.” If we never get to see two superpowers of weird actually interact with each other, then all may be lost. The next spot, “Zipline” is slated to come out early next month. Credits after the jump.

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