Funny prank, or the ultimate gift?
For Saatchi and Saatchi’s latest campaign for DB Breweries, the agency pranked a friend named Russ by plumbing his house with beer.
Following their plumbing hack, every tap in the house flows with cold beer, fulfilling every alcoholic frat boy’s wet dream. (It is unclear if the toilet is also tapped with beer.) They then set up cameras around the house to capture the reactions of their friend and his significant other. Russ is initially flummoxed by the brown liquid flowing through the tap (usually when that happens it’s time to call a plumber); after smelling and then tasting the beer he delightedly pours himself a glass and decides, “That actually tastes really good.” His wife/girlfriend, on the other hand, seems significantly less amused, presumably with concerns of when water will once again flow through the taps. The spot concludes with Russ climbing under his house, to find the kegs tapped to his plumbing. At this point the prank crew jumps out of hiding, and, predictably, everyone enjoys a good brew.
Since launch last week, the spot has gone viral on YouTube, with the full-length version (watch at your lunchtime leisure above) already racking up over three-million views. There’s also a :90 version, with :60 and :15 TVCS to follow as well as social media support, billboards, etc., etc.
Should Saatchi wish to duplicate this experiment in the States, I would be more than happy to volunteer my apartment. Let’s make this happen guys.