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Posts Tagged ‘Dan LaCivita’

Firstborn Promotes Snyder to ECD

It’s been a little while since we’ve heard from the Firstborn crew, but the Dentsu-owned, NYC-based digital shop has chimed in this morn to let us know that it’s promoted Dave Snyder to the newly created role of executive director. Snyder has been with Firstborn since 2009, originally joining as an ACD after spending five years as a creative director at the now-defunct, Denver-based digital agency, FL2. As a result of the promotion, Snyder joins the Firstborn management team that also includes founder/CEO Michael Ferdman, CCO Joon Park and president Dan LaCivita.

Along with overseeing creative teams with Park at Firstborn, Snyder will work on new business strategy and development at the 80-person-strong operation.

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Firstborn Shows Off Tech Skills

There’s not a whole lot to say about this new video from NY digital shop Firstborn other than that we like it. If you’re the kind of agency that specializes in developing technology that hinges on user engagement, why not have your reel feature your own employees interacting with your products? Throw in a cute dog, and you have the kind of office that young tech developers drool over working at.

Firstborn president Dan LaCivita tells us, “It’s all about our developers and technologists…giving a little peak into their world…making things a bit more human…and just fun. I think it also gives a little peak into what it’s like to work here as well…so it’s something created for our client and potential hires…but also just for ourselves as something to have some fun with.” Nice work, guys.

Firstborn Flaunts New Studio Reel

With another PepsiCo brand just added to its client roster, NY digital agency Firstborn has unveiled a new studio reel that showcases some of its most recent work–oh and look, there’s even a shot of one of those Twilight guys included. The idea is to make ideas harder, better, faster, stronger we think. Now that we’ve gotten to know the staff a bit, here’s a brief snippet as to what the Dentsu-owned operation has been up to.

FB president Dan LaCivita tells us why they created this clip: “We wanted to put together a new reel (which we are going to be adding to in the next month after some new launches as well) to showcase some new projects but also start telling the story about how we see content creation (whether its live action video, 2D / 3D animation, motion graphics etc) as a way to tell stories cross platform. So it’s not just producing video for TV or for the web. Its having an in-house group that concepts with our whole team from the beginning and works to create content that is a part of a larger multi-channel program we roll out for our clients. The content we create lives on the web, across mobile devices and ultimately TV.”

Hey, at least it gave us a minute’s worth of distraction from the day.

Firstborn Names First COO

NYC digital outfit Firstborn has appointed Kevin Arthur as its first-ever chief operating officer. Arthur, who has been with now-Dentsu-owned shop for 11 years, will now manage the day-to-day goings on at FB alongside founder Michael Ferdman, CCO JoonYong Park and president Dan LaCivita.

The new COO started as an account manager way back when on one of Firstborn’s first clients, The New York Racing Association, before eventually moving up the ladder and being named EVP in 2007. Says Ferdman in a statement, “Kevin is the driving force behind so much of what goes on at Firstborn behind the scenes – and this position gives him even more opportunity to fuel our business practices and continue to help move our agency forward.”

Dentsu Acquires Firstborn

Kunur over at AdAge broke the news that Dentsu acquired New York digital shop, Firstborn, so we rang up the latter’s CEO Michael Ferdman to get his take on the deal. He says:

“We have a great thing going here. There’s always something like, why mess something up that’s not broken? But this was truly the only suitor that made sense. We are truly getting a chance just to do what we do, continue it but do it potentially on a bigger stage. That’s enormous. I’ve heard every pitch you could possibly imagine. Not to pat ourselves on the back, but we’ve been approached by a ton of suitors and I always walked away thinking, will somebody truly understand our value and make an offer that can work now and going forward? I never felt there was an offer where there was something different. I was interesting in something that helped us make the next step, not just cashing out, etc.

[Dentsu West CEO] Tim Andree just really understood us and took the time and made us an offer we really couldn’t refuse. I’m not Robin Hood and money is certainly an issue, but there are many things that are important. The people at Firstborn loving being here for a reason. There are high expectations and high reward, and today there was high reward.”

In the next day or so, we’ll hopefully be getting more perspective on the acquisition from FB president Dan LaCivita and CD Joon Park, who will remain onboard along with Ferdman.