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Posts Tagged ‘Dan Madsen’

Mullen, JetBlue ‘Fly It Forward’

Mullen, Boston worked with JetBlue on an online campaign entitled “Fly It Forward”, in which the airline gives away tickets to individuals with inspiring stories, who then select from a list of people to receive the next ticket.

The causevertising initative is detailed in a three minute online ad following the stories of several individuals selected to “Fly It Forward.” Their stories vary widely from the inspiring to the not-as-much (Hipster street artist travels to Brooklyn to paint a mural? Are we missing something there?) but the video effectively communicates the philosophy behind the campaign. Ultimately the effort makes JetBlue look good, as the airline manages to support a variety of causes all at once, and even takes the selection process and effectively gives it over to those touched by the campaign. As the ad states, the campaign is effectively set up so that there’s no end in sight. Read more

Mediabistro Course

Copywriting: Creative Ad Writing

Copywriting: Creative Ad WritingWork with a freelance copywriter to build your advertising portfolio and land more copywriting jobs! Starting January 12, Kim Taylor will teach you how to make a complete ad using graphics and photos, write strong headlines and body copy for various advertising media, work from a creative brief, and jumpstart your ad portfolio. Register now!

Kia’s Super Bowl Spot: Models, Metal and Meaty Sandwiches

For the all screenshots I’d seen of a scantily-clad Adriana Lima holding a checkered racing flag, I didn’t have very high expectations for Kia’s Super Bowl spot. But, I was wrong, and David&Goliath definitely delivered on this :90 vacation to a fantasy world driven by the Optima.

What happens when a man is accidentally given access to the sweetest of sweet dreams? He enters a world of super models, Mötley Crüe, giant sandwiches, fire, rhinoceros rodeos, MMA fighting (featuring a cameo from Chuck Lidell) and, of course, fast cars. But, even a perfect world can’t stand in the way of this hero and his significant other. With his Optima, he breaks into his lady’s dream, “rescuing” her from a white horse-riding hunk who looks dull compared to our protagonist. It’s the kind of “manly” everyman story that beer brands somehow continue to fail at telling with each new ad campaign.

Going into the Super Bowl, the majority of hype is undoubtedly surrounding VW’s sequel to last year’s “The Force” and Honda’s homage to Ferris Bueller’s Day Off. After the big game, we hope to see Kia and D&G receive due credit for producing a commercial better than those from their more talked-about competitors. Credits after the jump.

Update: For a play-by-play on how this spot came to life, see D&G copywriter Justin Bajan’s blog post on Adpulp.

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