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Posts Tagged ‘Dan Sormani’

Goodby Silverstein & Partners Attempts to Scare Young People into Voting for Rock the Vote

With Halloween coming up at the end of the month, Goodby Silverstein & Partners has a new campaign for Rock the Vote that attempts to scare young people into voting, entitled “#CareLikeCrazy.”

In the above 30-second spot, a right-wing lunatic espouses his (scary) views on women’s rights, preceding his rant by letting you know he never forgets to vote. He says women, who “think they want equal pay” are just having their minds poisoned by feminism and its the responsibility of men to protect them from themselves. His psychotic rant is followed by the a horror movie scream and the message “He votes. Do you?”

Since, unfortunately, there really are people like this out there, this is a clever approach. For those who don’t think there’s reason to vote, it’s a reminder that sane, rational people are needed to cancel out the votes of people like this guy. Similarly minded spots take on other topics (with other crazies) like war, the environment and voting rights. Read more

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Microsoft Advertising, twofifteenmccann Talk to Unlikely Visionaries

Tapping into kids’ insight is no new tactic, but who can fault an agency for once again asking wide-eyed young “visionaries” to inspire the future? Kids are so charmingly stuttering, so clearly genuine, that they bring a persuasive power to any cause. San Francisco’s twofifteenmccann’s latest work for Microsoft Advertising is no exception.

The agency debuted this film at Cannes last week. Backed by uplifting piano notes, a handful of children talk about their visions for technological innovation, including smart refrigerators (“…Pizza! It’d be like, ‘whooosh!’”) and virtual dressing rooms (for ninja outfits in particular). As each child recounts their vision, an animated prototype of the technology floats next to them.

As hopeful as this ad is, there inevitably comes a point when kids stop thinking quite so big, and instead adopt trademark adult cynicism. Let’s hope Microsoft Advertising really can activate child-like wonder and imagination as they do their work. Many of these kids’ ideas are already on their way—what will they (adults and children) think of next?

Credits after the jump.

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