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Posts Tagged ‘Dan Zank’

GSD&M Celebrates End of Wright Amendment for Southwest Airlines

Southwest Airlines has reason to celebrate following the repeal of the Wright Amendment, “an amendment to the International Air Transportation Act of 1979, restricting passenger flights out of Love Field to locations within Texas and to four neighboring states — Louisiana, Arkansas, Oklahoma and New Mexico.”

To help celebrate, GSD&M has launched a new campaign for the airline, while promoting their new non-stop flights. Set to a version of “All You Need Is Love” by the band Echosmith, GSD&M keeps things relatively simple, relying heavily on the song licensing in the series of spots. One spot includes a colorful water cannon salute, while another features a slow-motion moment in the newly renovated Love Field. Each 30-second ad informs viewers of the new non-stop flights resulting from the repeal of the Wright Amendment, while offering up a different take on celebration. Stick around after the jump for “Love Moment” and “Fireworks,” along with credits. Read more

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McGarryBowen Unveils Olympics Campaign for United

With the opening ceremony just a day away, and Sochi apparently still in shambles, McGarryBowen has unveiled their Winter Olympic campaign for United Airlines.

The friendly 60 second spot, entitled “Welcome Aboard, Team USA” is as straightforward as that title implies. Athletes from speed skaters to curlers (yay curling!) board the plane in ways representing their respective sports (the speed skater glides into the terminal, ski jumper is loaded onto a conveyer, figure skater twirls and stores her overhead, etc.), while the United crew is all smiles — even when the captain stops a curling stone with his foot. “Welcome Aboard, Team USA” ends with the tagline “Team USA Friendly,” followed by United’s revived “Fly The Friendly Skies” slogan. The athlete-filled spot should stoke viewers’ excitement for the games, and act as a friendly reminder of United’s sponsorship of Team USA. Credits after the jump. Read more

Steak ‘n Shake Deals May Bring Out Your Gluttonous Side

Call it a restaurant, diner or whatever you will, but as we’ve said before, Steak ‘n Shake was a late-night blessing during those hazy days of college. Though it’s been 10 years or so since our last visit to one of their locations (plus, we can’t even find one close by anymore), we’re not sure if these new ads from KBS+P have us ready to wax nostalgic just yet. Still, it’s hard to complain, if you’re starvin like marvin, about $3.99 all-you-can-eat pancakes as promoted in the ad called “Tear” above.

Besides, there’s only so far you can go when promoting a restaurant chain’s deals and we think these executions are somewhat of an improvement over what Zimmerman put forth during their time with Steak ‘n Shake. KBS+P, if you recall, took over the account in March. See two more deal-promoting spots and credits after the jump.

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