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Posts Tagged ‘Dani Nadel’

JP Maheu Out at Publicis Modem

Sources familiar with the matter confirm that Jean-Phillipe Maheu, who was tapped to serve as Publicis Modem’s worldwide CEO two years ago, is no longer with the agency. From what we’ve been told, Maheu’s aforementioned position has been “eliminated” as the digital departments will now report to regional CEOs in the network.

Prior to Modem, Maheu spent three years as chief digital officer at Ogilvy North America, replacing Martin Reidy, who left for a marketing gig at Meredith. Maheu’s exit comes six months after then-president Dani Nadel left Publicis Modem to take a position at Scholastic. During his career, the New York-based Maheu also served as CEO of Razorfish for six years.

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We Hear: Is Dani Nadel Splitting from Publicis Modem? (Updated)

We’ve received multiple tips over the last 24 hours that Publicis Modem president Dani Nadel is stepping down. From what we hear, Nadel’s last day is today and she’s heading to Scholastic, though we’re checking with all parties on this matter. Nadel has been part of the Modem mix for six years, and has served as president for nearly four, seeing the agency through its transition from Modem Media to Publicis Modem in 2007. Prior to that, she spent 15 years at Digitas, which was the parent company at Modem Media and where she help posts including SVP, relationship lead. Direct inquiries to Nadel have gone unanswered, but we’ll let you know when we get more clarification on the matter.

Update: Nadel is in fact leaving Publicis Modem and moving on. Here’s a statement from the agency: “Dani has taken a position at Scholastic. She has been a great team player over the years, and we wish her well as she moves to the client side. This is a perfect position for Dani, it plays on all her strengths. As we bring Publicis NY and Publicis Modem NY operationally together, the regional role Dani had will no longer be needed.”

Dan Rubin Latest to Leave Publicis Modem

It was just over a month ago that we reported on an apparent mass exodus at Publicis Modem and today we’ve received confirmation that there’s one more leaving the firm, namely Dan Rubin, who spent over two years at PM and most recently served as SVP, digital strategy and insights. Rubin has split for Meredith Integrated Marketing to assume the role of director, digital strategy.

We spoke earlier this morning with Publicis Modem global CEO Jean-Phillipe Maheu as well as U.S. president Dani Nadel to get some clarification on what’s exactly happening at the agency. From the looks of it, our tipsters in February were fairly accurate with the names mentioned in the list of departures, but Maheu tells us it’s part of a master plan of sorts. “The reality is that after a period after very extensive growth, I felt we [were] reaching a step where we had to upgrade the team,” he says. “We are an industry with high turnover and we have high turnover right now because of the upgrading that’s going through. We clarified the structure and simplified as part of our strategy. Sometimes it’s us, sometimes it’s the employees who say, ‘I didn’t sign up for that.’  But our industry changes so fast, so you need to bring in fresh blood.”

Maheu, who signed on last year as CEO after serving as chief digital officer at Ogilvy,  goes on to say that Publicis Modem is “hiring more people than we see leaving.” Well, to its credit, last month, the agency did hire Schematic alum Hyo Yeon as MD of its East unit after retaining digital duties on LG and added to its New York creative team with a few AKQA/Razorfish ex-pats. Still, we’re not sure if Maheu’s math is totally accurate in regards to the hiring/leaving ratio if our tipsters are correct. But we’ll see how the luring of “fresh blood” pans out in the coming months.