6.GoDaddy’s ads, which typically blow harder than a 747 on takeoff, are the pariah of the Super Bowl. Not this year, however, as the brand finally stepped away from hot chicks into the realm of product benefit. And humor. And Danica Patrick is finally used in an intelligent way. Maybe I like this ad because the previous spots were so bad. (h/t Business Insider)

5. SportsCenter + Swedish Chef + Henrik Lundqvist (hockey player). That’s all you need to know.

continued…

New Career Opportunities Daily: The best jobs in media.

-Crispin Porter + Bogusky hired R/GA alums Ben Smith and Becca Schepps as ACD and senior copywriter, respectively. Both new hires will based in the agency’s Boulder HQ.

-A couple of football-playing high-school chums reminisce about their final season in a new short film for Toyota Tundra from MMB Boston and director Malcolm Murray (above).

-Supermodel Bar Rafaeli will be joining up with Danica Patrick in GoDaddy’s upcoming, Deutsch NY-created Super Bowl spot dubbed “The Perfect Match.” link

-HTC CEO Peter Chou says his company didn’t market products “aggressively enough” last year and has vowed to step up innovation in 2013. link

-NYC-based digital agency Rokkan has launched a new travel tool for JetBlue dubbed “Getaways.” link

-Welcome back to Twitter, Kobe Bryant. link

-Megadeth main man Dave Mustaine is no fan of Men’s Wearhouse. link

-A Leo Burnett-created spot promoting a Samsung fridge of all things garnered top commercial of 2012 nods in a new AceMetrix survey. link

-Meanwhile, the makers of marketing software brand HubSpot have come out with their own list of the “10 most memorable marketing campaigns of 2012.” link

New Career Opportunities Daily: The best jobs in media.

-So long, Newsweek print edition (you can check out our episode of Cubes, if interested, that featured Newsweek/Daily Beast here). link

-Former Momentum Worldwide SVP Joe Killian joined @radical.media as EP of music and live experiences.

-The Ant Farm and Treyarch joined forces to create a new launch trailer for Activision’s Call of Duty: Black Ops 2 (above).

-Gap is reviewing its international creative and media biz. The North American market, which is covered by Ogilvy and PHD, respectively, is reportedly safe. link

-Today in Apple vs. Samsung: Point, Samsung. link

-Danica Patrick and Go Daddy’s advertising future together looks murky. link

New Career Opportunities Daily: The best jobs in media.

-Alibaba has hired a Washington D.C. lobbying firm in a sign that it’s getting serious about a Yahoo takeover. link

-CP+B integrated production intern Jules Ameel spent four days creating a “Cheesy Font” to celebrate Domino’s new Stuffed Crust Cheesy Bread (above). link; link

-Go Daddy hopes an ad featuring a naked Danica Patrick will distract you from its whole SOPA mess. link

-Groupon’s deal to acquire Silicon Valley start-up Campfire Labs “is closed.” link

-Google edged out Facebook to become Nielsen’s “top web brand” of 2011. link

New Career Opportunities Daily: The best jobs in media.