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Posts Tagged ‘Daniel Bergmann’

W+K, 180LA Invite the World to Rio for Coke and Pepsi

The 2014 World Cup is coming to every continent but Westeros–and W+K Sao Paulo would like to remind us, on behalf of client Coca-Cola, what an international event it will be with the “One World, One Game” campaign.

The first spot in Coke’s “largest-ever marketing campaign” series is a global tour of  its latest “corporate social responsibility” project.

The company’s press release reassures skeptics: it surprised team members who “thought they were being filmed for a Coke documentary” with complimentary tickets to Rio, where they’ll “carry the national team flags onto the pitch during the Germany vs. Portugal match.”

We might point out that they were being filmed for a Coke documentary series, but we’re not quite that cynical.

Further chapters flesh out the local teams’ stories.

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Friday Morning Stir

-Four of the big holding companies have been invited to GM’s new global review for Chevrolet. Jeff Goodby doesn’t seem worried. link

-Stink U.K.’s MD/EP Daniel Bergmann and DDB Brazil CEO/president Sergio Valente were named jury chairs of the Craft and Integrated categories, respectively, for the next Eurobest. link

-Despite their differences, Steve Jobs offered to design political ads for President Obama‘s 2012 campaign. link

-Minus a review, Medestea Internazionale, S.p.A., Turin, Italy, tapped NY-based Darling Agency as its first AOR for its new Ken Paves Self Help hair care brand. link

-Iris sold a minority stake to Meredith Corporation and the two parties are set to launch a global creative network. link

-MDC-owned social media agency Attention has come up with more “Occupy” Twitter data (above). link