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Posts Tagged ‘Daniel Gergely’

Wing Showcases Power of Film for Havana Film Festival

This weekend, Wing (once again: not that Wing) created a new campaign for the Havana Film Festival, taking place April 3-11 in New York.

Wing’s goal for the campaign was to “show that the films developed at the Havana Film Festival showcase authentic stories and characters — so much so that its storylines stick and resonate with audiences beyond the time spent in the theatre.” To accomplish, they created a pair of television spots in both 30 and 15 second formats, in addition to full-length versions on Havana Film Festival’s website. These spots attempt to show the staying power of the Havana Film Festival’s movies, showing a couple of individuals projecting stories from the films they saw onto people in their day to day life. For example, a hairdresser doles out sympathy (and extra highlights) for her customer, because, she says, “I know the nightmare you are living.”

The second spot, “Office,” gives a similar treatment to the work environment. The results are a bit over the top, as the premise spills perhaps a bit too far into the absurd. It appears the spots reference real films in the festival, though, leaving viewers to wonder how the story ends, which is a nice touch. Both versions of each TV spot will air in the tri-state area in both English and Spanish until the end of the festival on April 11th. You can watch the full-length version of “Beauty Parlor” above, and stick around for “Office,” along with credits, after the jump. Read more

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Marriage Has Been Removed by User: Wing’s YouTube Divorce Ads


Just in case you were too happy about the impending weekend, we’ve got some advertisements for a divorce lawyer for you.

The Law Offices of Esteban Gergely tapped Grey’s Hispanic advertising agency Wing (not to be confused with Wing) for a series of YouTube ads. Wing’s three YouTube spots use thumbnails to allude to celebrity content: Katie Holmes and Tom Cruise’s honeymoon, Katy Perry and Russell Brand’s wedding, and Ashton Kutcher and Demi Moore’s anniversary. When viewers click on these videos of divorced couples however, they are met with a “This video has been removed by user” message, followed by “Divorce happens.” and information for the Law offices of Esteban Gergely. The campaign is designed to “to shock and awe as users are initially searching and expecting to see intimate videos of these now-divorced celebrity couples.” Wing based the campaign on the insights that “the removal of a video from YouTube tells a story on its own” since in the social media age when someone gets divorced they “remove evidence of their former happy lives.” It’s quite a departure from the “Better call Saul” style local ads we’re used to seeing from divorce lawyers. In fact, it’s sort of sneaky. Kind of like divorce lawyers. Credits after the jump. Read more

Wednesday Odds and Ends

-Let’s feast our eyes for a couple of minutes on the making of a full-scale paper craft of Honda’s new N-One (above) series, shall we? link

-Don’t worry, now-former McCann CEO Nick Brien should be financially secure for at least a little while. link

-Grey Group’s Hispanic agency unit, Wing, has promoted Daniel Gergely to director of business development.

-VivaKi has signed a deal with Echo System and Voxsup that gives Publicis Groupe clients access to a social intelligence platform that mines four years’ worth of data from every major social network. link

-As we hit the halfway point, Paris-based agency Wanda has updated us on its Movember progress. link; link

-Forbes talks Facebook’s future in content and advertising. link

-Former Ogilvy Durham operations manager Lisa Malawer has headed to Surf City to join Innocean as director of project management.

-Al Weiss, former president of worldwide operations for Walt Disney Parks and Resorts, has been appointed to Brand Affinity Technologies’ board of directors.

-Coca-Coca has reportedly become a minority investor in Spotify, in turn helping raise the value of the streaming music service to $3 billion. link