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Posts Tagged ‘Daniel Streadbeck’

Team One Launches Annual ‘December to Remember’ Push for Lexus

Team One has launched the annual “December to Remember” holiday sales event for Lexus with a new integrated campaign built around three broadcast spots.

In each of the 30-second spots parents present a different explanation for how exactly Santa manages to deliver a luxury sedan. The parents in “Christmas Train” explain how an iconic holiday train made its way to their driveway, where elves helped unload it right to the driveway — complete with Lexus’ signature red bow. In “Magic Box,” the car magically self-assembles from a small box Santa places in the driveway, while in “Teleporter” it is beamed in directly from the North Pole.

The broadcast spots begin airing today on network and cable television, with “Christmas Train” also being translated for Hispanic and Asian-American markets. Additionally, the campaign is supported by print and OOH executions, as well as a digital partnership with The Weather Channel which will “provide targeted December Sales Event ads in real time based on local weather conditions.”

“The holidays are a time of year when people indulge their imaginations and share stories filled with magic and wonder,” said Brian Smith, Lexus vice president of marketing. “This year’s holiday campaign celebrates the tradition of storytelling and reminds us that children aren’t the only ones who get to have fun this time of year.” Read more

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Monday Odds and Ends

-CP+B has added a slew of staffers in its L.A. office including ACDs Chris DeNinno and Antonio Marcato (previously at Deutsch LA and RPA, respectively), senior art directors McKay Hathaway and Ryan Wi (ex-Leo Burnett and \MAL, respectively) and finally senior copywriters, Ryan Montanti and Daniel Streadbeck (formerly of McCann and Ogilvy Chicago, respectively).

-While we’re on the hiring front, Portland, ME-based VIA Agency has added a few staffers of its own including ACD/Martin Agency alum David Grindon, ACD Dan Jordan, who previously had stints at Energy BBDO and D&G and client strategist Whitman Bowers, formerly account lead on Dick’s Sporting Goods while at Anomaly.

-The folks at D&AD have unveiled their 2013 In Book winners and nominations. link; link

-Barkley EVP Jeff Fromm talks to USA Today about millenials and online privacy. link

-Milwaukee-based sports/music/lifestyle agency GMR Marketing, which is housed within Omnicom’s Diversified Agency Services division, has appointed former Live Nation exec Peter Joseph as its new VP of entertainment.

-Mans Swanberg, a director who goes by the name Pistachios and is part of the roster at NYC-based prodco, Blacklist, has unveiled an audio emoticon tool called “HeyHeyButton” (tutorial above). link

-Twitter has reached an upfront deal with Starcom MediaVest Group that pertains to inventory and data access. link