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Posts Tagged ‘Danielle Kappy’

Grip Limited Designs World’s Most Boring Arcade Game for Taco Bell

Taco Bell fans north of the border have been waiting patiently for Cool Ranch Doritos Locos Tacos to arrive in Canada. So to mark their arrival, Grip Limited designed an arcade game that made them wait a little bit longer.

They created a custom 8-bit “arcade game, called “The Waiting Game,” that “simulated all the excitement and high-octane action of patiently waiting in line.” Players could string together moves like “yawn,” “tap foot,” “check watch” or “chew gum.” The game was placed outside a Taco Bell location in downtown Toronto, and, soon enough, a line formed. To play a game about waiting in line. Since they aren’t complete sadists, Taco Bell rewarded players who made it through “The Waiting Game” by letting them be some of the first people in Canada to try the Cool Ranch Doritos Locos Taco, free of charge. You can see the promotion in action in the video above, and play on online version of the game here. Stick around for credits after the jump. Read more

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Live the Finer Life by Drinking Corona

Taco Bell wants you to live mas. Corona wants you to live mas fina. If the trend continues, we’re one year away from Walmart telling us to live mejor.

Corona’s Canadian rebranding comes from Toronto-based Zulu Alpha Kilo and its Quebec agency partner, TANK. Let’s tackle all the moving parts: an English campaign with a Spanglish slogan for a Mexican company created by a Canadian agency. If you ever needed proof of NAFTA, there you go.

The debut spot, which runs sixty seconds, clearly targets younger demographics of drinkers and asks them to live life without regret. Surf, protest deforestation, look at aurora borealis, etc. While you’re experiencing the etc., you should also drink Corona. It’s silly to associate Corona with “the finer life,” but the commercial is well done and effectively sentimental, according to the viewer response on Youtube. I’d have to agree, even if there are no beaches.

Credits after the jump.

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