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Posts Tagged ‘Danny Boyle’

Tuesday Odds and Ends

-JWT North America president/chief integration officer Mike Geiger, DDB Worldwide CCO Amir Kassaei and Havas CCO Jason Peterson have joined the Executive Jury of the 2013 New York Festivals International Advertising Awards. link

-Commercial production companies Tomboy and Looking Glass Films have formed an alliance for mutual representation, thus bringing together a directorial roster including David Mamet, Roman Polanski, Renny Harlin, Danny Boyle and more. EP June Guterman presides Looking Glass Films, whose roster will be represented in the UK by Tomboy Films, overseen by MDs Glynis Murray and Barnaby Spurrier.

- Robert “Bobbie” Boucher (real name, we believe) has joined El Segundo, CA-based David&Goliath as director of digital delivery & technology.

-To set the mood for the cold, dark end of day, here’s a new campaign from NYC strategic creative agency YARD, which enlisted Jimmy Page and American musician Gary Clark Jr. to help promote the John Varvatos spring/summer line (above).

-Just a reminder that Target’s Twitter-based “Everyday Collection” event an actual online runway show from Minneapolis-based mono that’s inspired by people’s everyday tweets, will come to fruition this Thursday, Jan. 24. link

-The folks behind eTail have announced the finalists for their 2013 “Best in Class” Awards, which takes place in Palm Desert, CA from Feb. 25-28. link

-WDCW has brought on six-year Creature vet Ramon Vasquez as a senior designer.

-After the jump, if interested, you can check out the final round jury lineup for the 2013 Health Effies, which will determine winners in these six categories.

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GE Releases Olympics Campaign, ‘GE Works’

Tonight marks the opening ceremonies of the XXX Olympiad in London, England. Directed by British filmmaker Danny Boyle (Trainspotting, 28 Days Later, Slumdog Millionaire, etc.), the event (which will reportedly feature farm animals) is expected to be watched by 1 billion people worldwide. In other words, if a bunch of doves get torched during the lighting of the Olympic Cauldron, it will be very, very awkward.

Similar to the competing athletes, the games are an opportunity for brands to internationally showcase their abilities in a myriad of ways. GE, owner of United States Olympics TV broadcaster NBC, is no exception. Over the weekend, GE is launching three TV spots as part of the brand’s “GE Works” campaign by BBDO NY. The first spot, “Measure” (above), is an anthemic decree by the brand that highlights how GE’s advanced imaging technology helps athletes learn more about their bodies. However, the other two spots take a turn for the emotional.

Though “Homerton” is just one of many Olympics spots we’re expecting will feature babies and children, it doesn’t lessen the impact of seeing a helpless little infant with medical abnormalities. The games are a time for triumphing over life’s challenges and, of course, the resulting emotional impact. Those who intend to watch an lot of Olympic competition over the next few weeks should come prepared with tissues, a tub of ice cream, and a copy of Harry and the Hendersons to watch when it gets to be a little too overwhelming. Watch the third spot, “Darius,” that follows a young baseball player with heart defects, and view credits after the jump.

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