<?xml version="1.0" encoding="UTF-8"?>
<?xml-stylesheet title="XSL_formatting" type="text/xsl" href="http://www.mediabistro.com/common_v4/xsl/content.xsl"?>

<rss version="2.0"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
    xmlns:media="http://search.yahoo.com/mrss"
	>

<channel>
<title>Darren Aronofky - AgencySpy</title>
<link>http://www.mediabistro.com/agencyspy</link>
<description>Inside Your Agency. Deep Inside</description>
<copyright>Copyright 2013</copyright>
<lastBuildDate>Wed, 19 Jun 2013 20:30:04 +0000</lastBuildDate>
<docs>http://blogs.law.harvard.edu/tech/rss</docs>
<atom:link href="http://www.mediabistro.com/agencyspy/tag/darren-aronofky/feed" rel="self" type="application/rss+xml" />

<generator>http://wordpress.org/?v=3.4.1</generator>

<item>
<title>Darren Aronofsky Directs Horrifying Meth PSAs</title>
<description><![CDATA[<p><object width="400" height="295"><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="movie" value="http://vimeo.com/moogaloop.swf?clip_id=30934168&amp;server=vimeo.com&amp;show_title=0&amp;show_byline=0&amp;show_portrait=0&amp;color=00adef&amp;fullscreen=1&amp;autoplay=0&amp;loop=0" /><embed type="application/x-shockwave-flash" width="400" height="295" src="http://vimeo.com/moogaloop.swf?clip_id=30934168&amp;server=vimeo.com&amp;show_title=0&amp;show_byline=0&amp;show_portrait=0&amp;color=00adef&amp;fullscreen=1&amp;autoplay=0&amp;loop=0" allowfullscreen="true" allowscriptaccess="always"></embed></object></p>
<p><strong>Warning:</strong> <em>The above and below spots are of a graphic and disturbing nature. If  viewed at work, wear headphones and attempt to keep the shocked gasp volume low.</em></p>
<p>If there&#8217;s one film that could scare fifth graders away from drugs forever, it would be director <strong><a href="http://www.mediabistro.com/Darren-Aronofky-profile.html">Darren Aronofky</a></strong>&#8216;s 2000 drama, <em>Requiem for a Dream</em>. Perhaps no other major motion picture in history better captured the horror of heroin and speed addiction, as we watched the film&#8217;s characters lose their dignity, limbs and sanity due to a heavy reliance on drugs.</p>
<p>One could argue that <em>Requiem</em> is the ultimate anti-drug PSA. (Some even argue that the director&#8217;s most recent hit, <em>Black Swan</em>, could be seen as an anti-ballet PSA, or at least an anti-<strong><a href="http://www.mediabistro.com/Natalie-Portman-profile.html">Natalie Portman</a></strong> PSA.) So, when agency Organic and prodco Wild Plum were looking their next celebrity director to helm the camera for a new series of spots for the Meth Project, Aronofsky&#8217;s name was undoubtedly at the top of the list. After all, the Meth Project &#8220;aims to reduce first-time meth use with its hard-hitting and graphic portrayals,&#8221; and it doesn&#8217;t get more graphic than the above attempted suicide spot, does it?</p>
<p><object width="400" height="295"><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="movie" value="http://vimeo.com/moogaloop.swf?clip_id=30934387&amp;server=vimeo.com&amp;show_title=0&amp;show_byline=0&amp;show_portrait=0&amp;color=00adef&amp;fullscreen=1&amp;autoplay=0&amp;loop=0" /><embed type="application/x-shockwave-flash" width="400" height="295" src="http://vimeo.com/moogaloop.swf?clip_id=30934387&amp;server=vimeo.com&amp;show_title=0&amp;show_byline=0&amp;show_portrait=0&amp;color=00adef&amp;fullscreen=1&amp;autoplay=0&amp;loop=0" allowfullscreen="true" allowscriptaccess="always"></embed></object></p>
<p>Aronofsky has created four absolutely terrifying spots for the campaign, and perhaps even more shocking than the spots themselves is the fact that they will, apparently, actually air on TV. I mean, how does one get back into their regularly scheduled episode of <em>Gossip Girl</em> after seeing a young boy about to give sexual favors to a stranger in a hotel room to support his crippling addiction (above)?</p>
<p>If the creative brief from The Meth Project read, &#8220;Scare children to the point that they will never want to leave the house again,&#8221; then bravo to Organic and Wild Plum. In four 30-second spots, they somehow made meth less appealing than that entire horror movie-esque <a href="http://www.avclub.com/articles/peekaboo,26530/">second season episode of <em>Breaking Bad</em></a>. View the rest of the spots <a href="http://wildplum.gosimian.com/v2/sp/r/02/1/6BxRWlFw85N__-43rbtSTg/YnRyOTIwODBAbWFjLmNvbQ==">here</a> and the Meth Project&#8217;s new website <a href="http://methproject.org/">here</a>. Credits after the jump.</p>
<p> <a href="http://www.mediabistro.com/agencyspy/darren-aronofsky-directs-horrifying-meth-psas_b25531#more-25531" class="more-link">continued&#8230;</a></p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>Bob Marshall</dc:creator>
<comments>http://www.mediabistro.com/agencyspy/darren-aronofsky-directs-horrifying-meth-psas_b25531#disqus_thread</comments>
<link>http://www.mediabistro.com/agencyspy/darren-aronofsky-directs-horrifying-meth-psas_b25531</link>
<guid isPermaLink="false">http://www.mediabistro.com/agencyspy/?p=25531</guid>
		<category><![CDATA[Campaigns]]></category>
		<category><![CDATA[Organic]]></category>
		<category><![CDATA[Television]]></category>
		<category><![CDATA[Brad Mancuso]]></category>
		<category><![CDATA[Conor Brady]]></category>
		<category><![CDATA[Darren Aronofky]]></category>
		<category><![CDATA[Darren Lew]]></category>
		<category><![CDATA[Fred Abercrombie]]></category>
		<category><![CDATA[Laurale Wunsch]]></category>
		<category><![CDATA[Natalie Portman]]></category>
		<category><![CDATA[Sandy Haddad]]></category>
		<category><![CDATA[Scott Franklin]]></category>
		<category><![CDATA[Shelby Sexton]]></category>
		<category><![CDATA[Ted Robbins]]></category>
		<category><![CDATA[Tyler Warrender]]></category>
		<category><![CDATA[Urs Ross]]></category>
<pubDate>Tue, 08 Nov 2011 11:02:20 +0000</pubDate>
</item>

</channel>
</rss>
