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<title>Darren Lew - AgencySpy</title>
<link>http://www.mediabistro.com/agencyspy</link>
<description>Inside Your Agency. Deep Inside</description>
<copyright>Copyright 2013</copyright>
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<title>Darren Aronofsky Directs Horrifying Meth PSAs</title>
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<p><strong>Warning:</strong> <em>The above and below spots are of a graphic and disturbing nature. If  viewed at work, wear headphones and attempt to keep the shocked gasp volume low.</em></p>
<p>If there&#8217;s one film that could scare fifth graders away from drugs forever, it would be director <strong><a href="http://www.mediabistro.com/Darren-Aronofky-profile.html">Darren Aronofky</a></strong>&#8216;s 2000 drama, <em>Requiem for a Dream</em>. Perhaps no other major motion picture in history better captured the horror of heroin and speed addiction, as we watched the film&#8217;s characters lose their dignity, limbs and sanity due to a heavy reliance on drugs.</p>
<p>One could argue that <em>Requiem</em> is the ultimate anti-drug PSA. (Some even argue that the director&#8217;s most recent hit, <em>Black Swan</em>, could be seen as an anti-ballet PSA, or at least an anti-<strong><a href="http://www.mediabistro.com/Natalie-Portman-profile.html">Natalie Portman</a></strong> PSA.) So, when agency Organic and prodco Wild Plum were looking their next celebrity director to helm the camera for a new series of spots for the Meth Project, Aronofsky&#8217;s name was undoubtedly at the top of the list. After all, the Meth Project &#8220;aims to reduce first-time meth use with its hard-hitting and graphic portrayals,&#8221; and it doesn&#8217;t get more graphic than the above attempted suicide spot, does it?</p>
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<p>Aronofsky has created four absolutely terrifying spots for the campaign, and perhaps even more shocking than the spots themselves is the fact that they will, apparently, actually air on TV. I mean, how does one get back into their regularly scheduled episode of <em>Gossip Girl</em> after seeing a young boy about to give sexual favors to a stranger in a hotel room to support his crippling addiction (above)?</p>
<p>If the creative brief from The Meth Project read, &#8220;Scare children to the point that they will never want to leave the house again,&#8221; then bravo to Organic and Wild Plum. In four 30-second spots, they somehow made meth less appealing than that entire horror movie-esque <a href="http://www.avclub.com/articles/peekaboo,26530/">second season episode of <em>Breaking Bad</em></a>. View the rest of the spots <a href="http://wildplum.gosimian.com/v2/sp/r/02/1/6BxRWlFw85N__-43rbtSTg/YnRyOTIwODBAbWFjLmNvbQ==">here</a> and the Meth Project&#8217;s new website <a href="http://methproject.org/">here</a>. Credits after the jump.</p>
<p> <a href="http://www.mediabistro.com/agencyspy/darren-aronofsky-directs-horrifying-meth-psas_b25531#more-25531" class="more-link">continued&#8230;</a></p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>Bob Marshall</dc:creator>
<comments>http://www.mediabistro.com/agencyspy/darren-aronofsky-directs-horrifying-meth-psas_b25531#disqus_thread</comments>
<link>http://www.mediabistro.com/agencyspy/darren-aronofsky-directs-horrifying-meth-psas_b25531</link>
<guid isPermaLink="false">http://www.mediabistro.com/agencyspy/?p=25531</guid>
		<category><![CDATA[Campaigns]]></category>
		<category><![CDATA[Organic]]></category>
		<category><![CDATA[Television]]></category>
		<category><![CDATA[Brad Mancuso]]></category>
		<category><![CDATA[Conor Brady]]></category>
		<category><![CDATA[Darren Aronofky]]></category>
		<category><![CDATA[Darren Lew]]></category>
		<category><![CDATA[Fred Abercrombie]]></category>
		<category><![CDATA[Laurale Wunsch]]></category>
		<category><![CDATA[Natalie Portman]]></category>
		<category><![CDATA[Sandy Haddad]]></category>
		<category><![CDATA[Scott Franklin]]></category>
		<category><![CDATA[Shelby Sexton]]></category>
		<category><![CDATA[Ted Robbins]]></category>
		<category><![CDATA[Tyler Warrender]]></category>
		<category><![CDATA[Urs Ross]]></category>
<pubDate>Tue, 08 Nov 2011 11:02:20 +0000</pubDate>
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<item>
<title>Guy Behind &#8217;1000 Memories&#8217; Returns with &#8216;Shoebox&#8217; App</title>
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<p><strong><a href="http://www.mediabistro.com/Rudy-Adler-profile.html">Rudy Adler</a></strong>, who you might remember from his days as a copywriter at W+K Portland (where he last helped create the Levi&#8217;s &#8220;Go Forth&#8221; campaign), has launched a follow-up to his rather interesting labor of love, &#8220;<a href="http://www.mediabistro.com/agencyspy/former-wk-scribe-conjures-up-1000-memories_b13091" target="_blank">1,000 Memories</a>.&#8221; The sentimentality remains, though Adler and a crew of his old W+K collaborators are now moving from online to mobile with the launch of &#8220;Shoebox,&#8221; which turns your smartphone into a social photo scanner that lets you scan traditional photos and share them with your loved ones, strangers at a bar, or whomever you please.</p>
<p>Adler tells us, &#8220;There are trillions of photos out there, waiting to be shared with  friends and family, but getting them online has traditionally been  difficult and time-consuming. By putting a scanner in people&#8217;s pockets,  we hope to change that and make it incredibly easy and social for people  to digitize and share artifacts from their pasts.&#8221; Check out of the video above that explains things and download the app <a href="http://1000memories.com/shoebox" target="_blank">here</a> if you so choose. Credits after the jump.</p>
<p> <a href="http://www.mediabistro.com/agencyspy/guy-behind-1000-memories-returns-with-shoebox-app_b25060#more-25060" class="more-link">continued&#8230;</a></p>
<p>New Career Opportunities Daily: The <a href="http://www.mediabistro.com/joblistings/?c=rss">best jobs in media</a>. </p>]]></description>
<dc:creator>Kiran Aditham</dc:creator>
<comments>http://www.mediabistro.com/agencyspy/guy-behind-1000-memories-returns-with-shoebox-app_b25060#disqus_thread</comments>
<link>http://www.mediabistro.com/agencyspy/guy-behind-1000-memories-returns-with-shoebox-app_b25060</link>
<guid isPermaLink="false">http://www.mediabistro.com/agencyspy/?p=25060</guid>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Bill Morrison]]></category>
		<category><![CDATA[Carol Lynn Weaver]]></category>
		<category><![CDATA[Darren Lew]]></category>
		<category><![CDATA[Elliot Freeman]]></category>
		<category><![CDATA[Elliot Graham]]></category>
		<category><![CDATA[Eric Schoonover]]></category>
		<category><![CDATA[Jacob Adler]]></category>
		<category><![CDATA[Jed Alger]]></category>
		<category><![CDATA[Julia Oh]]></category>
		<category><![CDATA[Liz Gershman]]></category>
		<category><![CDATA[Matt Eller]]></category>
		<category><![CDATA[Megan Meloth]]></category>
		<category><![CDATA[Patrick Long]]></category>
		<category><![CDATA[Paul Yacono]]></category>
		<category><![CDATA[Rudy Adler]]></category>
		<category><![CDATA[VFX Supervisor:]]></category>
<pubDate>Thu, 27 Oct 2011 12:04:18 +0000</pubDate>
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