Darryl Tait - AgencySpy http://www.mediabistro.com/agencyspy Inside Your Agency. Deep Inside Copyright 2013 Wed, 19 Jun 2013 16:30:48 +0000 http://blogs.law.harvard.edu/tech/rss http://wordpress.org/?v=3.4.1 Waiting for the Bus and Need to Charge? Vitaminwater Can Help

Waiting for the damn bus can be a pain and a potential drain on your mobile device battery, but CP+B, under the creative direction of Ari Merkin, is trying to give the latter a boost as part of its “You’re Up” campaign for Vitaminwater. The parties have installed a 5-volt battery-powered USB port within a display ad in select bus shelters in NYC, Chicago, Los Angeles and Boston that lets you charge your USB-compatible mobile, gaming device or MP3 player. The above pic, which was taken at the Chicago unit, shows you everything you need to know and the tagline itself seems fitting enough, but we’re still not sure if it makes being stuck at the bus stop more worth it. Credits after the jump.

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]]> Kiran Aditham http://www.mediabistro.com/agencyspy/waiting-for-the-bus-and-need-to-charge-vitaminwater-can-help_b20823#disqus_thread http://www.mediabistro.com/agencyspy/waiting-for-the-bus-and-need-to-charge-vitaminwater-can-help_b20823 http://www.mediabistro.com/agencyspy/?p=20823 Fri, 15 Jul 2011 10:33:04 +0000