Universal McCann (UM) has named Kasha Cacy as the agency’s new U.S. president, Adweek reports. Cacy succeeds Sarah Personette, who exits following maternity leave for a position as head of global business marketing at Facebook. In the new role, Cacy will be responsible for overseeing “business development, strategy, cross-channel planning and buying, analytics and custom content development for all North American accounts.”
Cacy has spent seven years at Universal McCann, most recently serving as global chief product officer. Prior to UM, Cacy served as senior vice president, group director strategic planning at McCann Erickson following a three-year stint at Ogilvy.
Global CEO Daryl Lee noted that Cacy is “beloved by her clients,” adding,”We’re making a strategic bet that someone who knows strategy and can act like a client consultant should be the front-face of the brand.”
“My focus will be very client-oriented,” Cacy said. “I have a passion for bringing in new clients, innovating new products and finding the best of what we have to offer.”
Following Cacy’s promotion the agency is looking for a new chief product officer, a search Cacy is reportedly helping to conduct.