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Posts Tagged ‘Dave Arnold’

Pereira & O’Dell Apologizes for Fox Sports 1′s College Football Coverage


Pereira & O’Dell, New York apologizes for Fox Sports 1′s increased coverage of college football in a new web video suggesting the ramifications of the network’s comprehensive coverage.

Opening on a woman flipping off the camera (her middle finger blurred out), the spot examines how the increased amount of college football available erodes a couple’s marriage as the husband spends all his time on the couch glued to the television. “I used to like college football. In moderation,” she says at one point. The family dog is also neglected, staring longingly at his food bowl and sadly attempting to find a partner to play fetch with. “Thank you, Fox Sports 1, for ruining a perfectly decent husband,” the woman says at the spot’s conclusion.

The 30-second broadcast spots which will air across Fox channels and paid media. The campaign also features a print component in the form of an apology letter from the network that ran in The New York Times and New York Post today as well as social media components on Twitter, Facebook, Vine and Instagram.

Print ad and credits below.

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Pereira & O’Dell NY Talks Accuracy for Realtor.com

Pereira & O’Dell New York have a new campaign for Realtor.com championing the site’s accuracy in home listings, thanks to “its unique, direct relationships with more than 800 multiple listing services that provide consumers with 98 percent of all for-sale properties listed in the U.S.

Entitled “Accuracy Matters” the broadcast campaign features two 30-second spots — “Mom” and “Doghouse Architects” — which will run through 2014. The spots attempt to find the humor in inaccurate real estate listing as a means of highlighting the importance of the accuracy Realtor.com provides. While the humor mostly comes across as cute rather than funny there is one slapstick moment in “Mom” worth a chuckle, and the approach at least helps differentiate Pereira & O’Dell’s work from typical real estate advertising cliches.

“Coming from a real estate family, I’ve seen my share of formulaic advertising in the category,” explains Dave Arnold, executive creative director at Pereira & O’Dell. “Our goal with ‘Accuracy Matters’ is to not only connect Realtor.com to a singular product message it can rightfully own, but to also have some fun with inaccurate listing information.”

Stay tuned for “Doghouse Architects” and credits following the jump. Read more

Gus Johnson, Bill Raftery Are Here to Yell, Make You Feel Nauseous for FOX Sports

From Pereira & O’Dell New York comes a new spot already being hailed by SB Nation as “weird” and “gross.” Starring FOX Sports’ Big East basketball commentators Gus Johnson (who FOX has been marketing as an overly loud spaz, as though that was a good thing) and Bill Raftery (who announced he was bringing his trademark nonsensical “onions!” catchphrase from ESPN to FOX in November), the spot imagines what it would be like if this odd duo was to analyze childbirth.

In addition to SB Nation‘s glowing review, Sports Grid is boldly declaring the spot an “early contender for worst ad of the year.” But don’t just take their word for it! “Terrible commercial. A bit disturbing. Not funny,” says one YouTube commenter. “Fire the idiot who approved this commercial,” says another! Well, you know what they say: When Gus Johnson pounds a desk and causes a newborn baby to come rocketing out of his mother’s vagina, you’re bound to get a big reaction. Credits after the jump.

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