After spending nearly the last five years at W+K, where he most recently served as strategic planning director on P&G corporate, Dave Burg has left the agency’s HQ to join up with fellow Portland operation, Roundhouse. Burg has now assumed the role of head of planning at Roundhouse, a creative agency that works with clients including Microsoft (on Xbox, primarily), Red Bull and Adidas.
During his time at W+K, meanwhile, Burg not only led strategy on P&G projects (“Proud Sponsor of Moms” campaign, for example) but worked on Dodge and Target and served as planning director on Coca-Cola including past Super Bowl efforts like the polar bear work during the last Giants-Patriots battle. Prior to W+K, Burg spent four years at Leo Burnett Chicago as a senior brand strategist, leading day-to-day duties on the McDonald’s national account. No word yet on if there are plans to replace him at W+K, but we’re checking. Update: W+K is “reallocating resources internally” following Burg’s departure.