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Posts Tagged ‘Dave Canning’

Barton F. Graf 9000′s New ‘Clash of Clans’ Spots Are Already Viral

Barton F. Graf 9000 has two new spots for Supercell’s massively successful Clash of Clans game, and each of the 30-second videos have already racked up over six million views on YouTube since being uploaded yesterday.

While last year’s spot from the agency took a broader approach, this year Barton F. Graf 9000 chose to spotlight a single character, the wizard. In “Preparation” we get a view into what the wizard does to psyche himself up for a day of fireball throwing, as well as a look at his explosive hair. In “Magic” he takes a break in the midst of fighting to pull a rabbit from his hat, but things are soon back to normal.

The new spots will break on television this weekend, according to Adweek, which should rack the view count up even higher. At this rate, it won’t be long until the ads eclipse last year’s 60-second spot’s 22 million views. The broadcast and digital spots will be further supported by an out of home component. Read more

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Barton F. Graf 9000, Psyop Charm with ‘Clash of Clans’ Anthem Ad

Gerry Graf’s Barton F. Graf 9000 NY has worked with production company Psyop, fresh off their game-developing debut with the Susan Sarandon-narrated Nightmare: Malaria, to develop this charming spot for the Supercell-developed strategy game Clash of Clans.

The one-minute anthem ad places the viewer in the middle of the action, on the same level as the melee taking place. To bring the game to life in the spot, Psyop “embraced the bright, stylized and saturated look of the game,” explained Psyop Director Fletcher Moules. “We wanted to fully conceptualize what the world would look like if we were running alongside the horde of barbarians, what would it feel like to be covered in their saliva.”

The impressively animated ad really does a good job transporting the viewer into the world of Clash of the Clans, thankfully without any saliva. One noteworthy moment occurs when two giants chuckle as they are hit with cannonballs. It was one of Psyop’s favorite segments to animate, as well. “It added the heart and the warmth that was only achieved when we removed ourselves a little from the ruckus to enjoy it from their perspective,” said Moules.

It would appear that Supercell’s audience is enthusiastic about Clash of Clans as well. The video was released on December 23rd, and garnered 14 million views in its first week. Credits after the jump. Read more

ESPN Honors Idiotic Sports Betting

It’s been a while since we’ve seen a great ESPN spot from W+K, hasn’t it? Don’t get me wrong, I got a few good chuckles in while watching last year’s “Jumbotron Marriage Proposal.” But, I still yearn for the days when I would hear things like “Yeah, the game was boring, but did you see that new ESPN/SportsCenter spot they aired during the commercial break? It almost made watching that travesty worthwhile.”

“Shake On It” marks a subtle new take on W+K NY’s long-running “It’s Not Crazy, It’s Sports” campaign. In the past, we’ve seen spots showcasing fanatics doing outrageously flamboyant things in the name of sports because they want to. In the above spot, we see these people doing similar stupid feats because they have to. After all, it’s written in the Man Handbook that “If you make a bet and lose, you have to accept the consequences.” If you bet that you’d dance around in a dangerous part of town while wearing a diaper and bonnet if you favorite team lost, then you have to do it. That’s what being a grownup is all about.

And, before you say that these kinds of extreme bets rarely happen, I give you this poor bastard’s thigh tattoo of centaur Tim Tebow as evidence otherwise. Credits after the jump.

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