Posts Tagged ‘Dave Damman’
Just as the movie industry hits the boredom wall after New Year’s, the ad industry has really seemed to stall out since the Super Bowl. Makes sense: big budgets used up on Rob Riggle psuedo-celebrity endorsements and Stephen Colbert pistachio suits. What we have now is the calm after the storm, best exemplified by Carmichael Lynch’s new “Best Dad” spot for Subaru.
“Best Dad” is a simple 30-second clip that positions Subaru as the sweater-wearing dad of car brands, which is a fairly accurate representation, but maybe not the most tantalizing choice for an ad campaign. Take this recent video, for example, of a small Subaru sedan towing a Dodge Charger police cruiser out of the snow as one way to uniquely position the brand, especially in the winter. What Carmichael Lynch chose to produce instead is so typical that’s it’s hard to remember what happened 30 seconds ago. All car brands mention awards in their commercials. Motor Trend and J.D. Power and Associates give out awards the way Little Leagues give out trophies. Even if the message stays the same, at least try to present it in a fresh way. Just try, that’s all I ask.
Credits after the jump.
For the latest installment in Carmichael Lynch’s “Subaru Dog Tested. Dog Approved.” campaign, they’re introducing “The Barkleys,” which refers to a family of dogs, not Charles Barkley and family.
The new spots — “In the Dog House,” “Teenagers,” “Road Trip Convenience Store” and”What’s the Fuss About?” (featured above)– imagine the family of dogs in “everyday relatable human experiences.” These range from teenagers making out after a date, the man of the car getting in trouble for oggling an attractive female, that convenience store pit stop that every road trip depends on, and barking as the mailman drives by, which, come to think of it, isn’t really an “everyday relatable human experience.” The spots are simple, relying fun dog humor without any dialog. Dog owners, and especially Subaru-loving dog owners, should eat this right up.
On the other end of the spectrum, we have “They Lived,” a somber spot for Subaru’s “Love” campaign. Based on stories from real Subaru owners who survived crashes, thanks to their Subarus, the spot features an actual Subaru wreck which the driver walked away from. The officer on the scene and the driver who towed the wreck tell those seeing the wreck, “They lived.” It’s an effective way to illustrate Subaru’s crash safety as a selling point, and a reminder of how important that can be. Watch it below, and stick around for one more Barkleys spot, along with credits, after the jump. Read more
-Moxie alum Michael Foschetti has joined up as managing director of data-driven digital/CRM agency, Havas Discovery.
-AT&T is trying to lure T-Mobile customers via $450. link
-If you have 20+ minutes to spare, here’s one list of best Vines of the year that was (above).
A little over a month ago, we brought you news of Carmichael Lynch’s Web experience and social experiment talktoaplant.com, promoting MythBusters: The Explosive Exhibition for the Denver Museum of Nature and Science. Now Carmichael Lynch is rolling out three new TV spots for the exhibition, each of them pitting the MythBusters against Fact Confirmers.
It’s a pretty funny idea, meant to highlight the fact that the MythBusters are not just confirming or disproving facts, but actually busting myths apart — often with some kind of explosive involved. Carmichael Lynch Executive Creative Director Marty Senn explains, “Throwing Fact Confirmers up against it really reminds you how exciting it is to roll up your sleeves and blow things up, and The Explosive Exhibition is inviting you to do just that.”
The spot “One Plus One” (featured above) shows us the Fact Confirmers confirming that one plus one does in fact equal two by counting shuttlecocks. Since the term “shuttlecock” is intrinsically funny, the spots’ dry humor succeeds at highlighting how fun MythBusters is by comparison. The other spots, which confirm that yellow and blue make green and the Newtonian law that a body at rest stays at rest, are less successful without “shuttlecock.” All of the spots end with the tag, “Fact Confirming: Not Nearly as Fun as MythBusting.” While I like the Fact Confirmers idea, it feels like there’s something missing in these spots, like there’s a good deal of missed potential. It’s just that the execution doesn’t live up to the idea behind it — these spots could have been a lot funnier.
Ultimately though, the goal of the campaign isn’t to be funny but to drive traffic to the Denver Museum of Nature and Science for the MythBusters exhibit. How successful the spots are at doing that will be how they are judged. Which leads me to one last complaint: while the Fact Confirmers idea does well at making MythBusters look good in comparison, it provides only footage from the television show, not the exhibit itself — giving the viewer no real idea of what to expect from MythBusters: The Explosive Exhibit. Since Amanda Bennett, Director of Marketing for the Denver Museum of Nature & Science says the exhibit is, ”not about just watching the MythBusters, but getting to be one,” you have to wonder about that omission. Credits and “Yellow & Blue” after the jump. Read more
Carmichael Lynch and the Denver Museum of Science are testing the myth that talking to a plant helps it to grow healthier and stronger to support Mythbusters: the Explosive Exhibition, and they need want your help.
Mythbusters: The Explosive Exhibtion, which runs from October 10th-January 6t, offers exciting ways for visitors to interact with the mythbusting process. “We wanted to extend that experience online for people who can’t get to the Museum in person, or who just can’t enough,” explained Marty Senn, executive creative director at Carmichael Lynch. To do so they’ve enlisted the help of an online audience to help debunk (or not debunk) the myth that talking to plants helps them grow healthier and stronger.
The Denver Museum of Science is asking people to help by going to talktoaplant.com and tweeting what you’d like to say to the plant. Tweet about whatever you want, from the government shutdown to the MLB playoffs to this incredibly depressing news about West Coast starfish. Custom tweet-to-speech technology developed by Carmichael Lynch will then read the tweet to one of the two plants in the experiment. The other plant just sits in silence, the control plant. Poor control plant.
Both plants run on 12-hour light cycles and are watered by an in-house technician, in case you’re worried about all that. Water showings occur every Wednesday over the lunch hour. You can tune in to the live stream over the next couple of months to see if the myth is busted. Will the myth be debunked? Tell us what you think in the comments section. Credits after the jump. Read more
Carmichael Lynch’s latest spot for Subaru spotlights a family with two Subarus: a new one and an old one, currently being used to teach a pair of twins to drive.
“Stick Shift” plays up the humorous frustration of teaching teenagers (in this case two at once) to drive manual in lieu of their usual, more sentimental approach. Narration by the mother, who thinks, “We got the new Subaru because nothing could break our old one,” also implies that the father might, at any time, be driven insane by the difficulty of this task. But the guy actually seems to be doing a good job of keeping his cool, even reassuring his twins that they’re doing a great job. (They aren’t.)
It’s really only a very slight departure from Subaru’s usual approach, but it’s a noticeable and welcome one. Subaru ads: Now with 15% less Saccharin. Credits after the jump.
American Standard and Carmichael Lynch celebrate the indoors with their latest campaign. The TV spot “Movie Marathons,” directed by Albert Kodagolian, opens with a young woman dressing up as a vintage scream queen, seemingly in preparation for a night out. But it’s soon revealed that she’s “attending” a sci-fi movie marathon with her boyfriend and cat. The spot tries perhaps a little too hard to be cool, but one thing it definitely does well is cash in on people’s love of cats dressed up as stuff. I won’t give it away, but it’s particularly adorable. Read more
Chances are, you’ve known a good Subie. Whether you rode to school in your mom’s, drove one yourself, or cherished your significant other’s, the thoughts are fond. Now, with their latest campaign from Carmichael Lynch, Subaru has incorporated that adoration.
In one new video, a Subaru makes an unexpected first date possible with diner milkshakes and roadside farmer’s market fun. In the second spot, “Redressing Room,” a mother puts up with her son’s affinity for nudity. The tagline for both ads is, “Love: It’s What Makes a Subaru a Subaru,” and I now wish I could be driving a car while hugging myself for maximum endorphins. These ads are sweet without being saccharine; a heartwarming play on Subaru’s role as an all-purpose family car, more a character in a story than its means of transportation. It’s a good way to win our hearts; if love is all we need, we’d better get a Subaru.
Credits after the jump
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