Also featuring the kangaroo mascots that just refuse to go away, the spot finds the three athletes deciding to head back to college after misunderstanding a conversation about watching live college football anywhere with DISH’s app. This is about as painful as the rest of DISH’s recent advertising, with the involvement of Leinart, Shuler and Bosworth the only thing really differentiating it. Hardcore college football fans might get a kick out of seeing the trio, but for the rest of us this is just another annoying DISH ad. Credits after the jump. Read more
Posts Tagged ‘Dave Evans’
Havas Worldwide Chicago has launched a new March Madness campaign for DISH Network featuring a new kangaroo mascot, which also marks Havas’ first campaign for the company since being named lead digital agency last summer.
The kangaroo mascot, voiced by Rebel Wilson, makes her debut in the TV spot “Mobile Basketball.” In the 30-second spot, the kangaroo shows off the DISH Network’s capabilities by watching college basketball at work, only pretending to be engaged in actual work when the boss walks by. While the spot never quite hits the humorous mark it’s aiming for, it’s still world’s ahead of the campaign’s painful digital spot, “Fight Song.” As you might have guessed, the 30 second spot is built around a “fight song” for DISH Network (in the style of college team’s fight songs) extolling the Network’s ability to let you watch March Madness games anywhere. “Fight Song” will run on sites like ESPN.com, where it will most likely be muted after approximately 1.2 seconds. Havas’s campaign also includes social media activations on Facebook and Twitter featuring the new mascot. Stick around for credits after the jump. Read more
After spending nearly two years at Saatchi & Saatchi LA, Dave Evans is headed over to Ann Arbor, MI-based digital production–sorry, “interactive development”–company, Hook, where he will lead strategy and development. During his time as executive integrated producer at Saatchi, Evans worked on notable campaigns including Toyota “Swagger Wagon” and lest we forget, the agency’s infamous “Nog Pong” holiday effort.
Prior to Saatchi, Evans was a senior integrated producer for nearly two at CP+B, where he led production efforts for clients including Burger King, Microsoft and Coke Zero (“Rooftop Racer,” for example). Though Evans is technically moving from agency to production side, Hook’s client roster includes Goodby, Droga5 and Saatchi among others so he’s really not too far removed. So why the move? “My agency focus was always to bring improved interactive & integrated strategy and resources to the creative environment,” Evans tells us. “In Hook, I saw an exciting opportunity to merge my agency side experience with Hook’s blend of tech savvy and creativity. Their instinct for developing playful brand engagements is massively appealing and smart – I bring the client and agency view to expand Hook’s reach.” Good luck with that, sir.