The 2014 World Cup is coming to every continent but Westeros–and W+K Sao Paulo would like to remind us, on behalf of client Coca-Cola, what an international event it will be with the “One World, One Game” campaign.
The first spot in Coke’s “largest-ever marketing campaign” series is a global tour of its latest “corporate social responsibility” project.
The company’s press release reassures skeptics: it surprised team members who “thought they were being filmed for a Coke documentary” with complimentary tickets to Rio, where they’ll “carry the national team flags onto the pitch during the Germany vs. Portugal match.”
We might point out that they were being filmed for a Coke documentary series, but we’re not quite that cynical.
Further chapters flesh out the local teams’ stories.