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Posts Tagged ‘Dave Rolfe’

Snickers Plays What-If in Two New Commercials

To promote Snickers Bites, BBDO New York went retro. Bites give hungry customers a bag full of tiny pieces of Snickers bars, a pretty big switch for the consistent candymaker. But what if Snickers had thought of the idea decades ago?

There are two spots, “Intercom” and “Leisure Suit,” that attempt to answer the question, showing goofy scenarios dated to the 70s about follies that prevented Snickers employees from making Bites many years ago. “Intercom” is clearly the better of the two, as a forgetful man with some vague decision-making responsibilities at the company tries to tell his secretary to remind him to create Bites. Unfortunately, there’s static, which the secretary blames on the Soviet Union. “Leisure Suit” is little more than 30 seconds of lazy guys in afros pretending to be stoned. There’s no reason for the laziness, and the jokes are dumb. However, the premise does lend itself to future self-contained episodes, so BBDO can always take a mulligan and create some better spots in the future. ”Leisure Suit” and credits after the jump.

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Brandt Heads Back to BBDO NY

After less than a year away, Clemens Brandt has rejoined the fold at BBDO New York to serve as director of digital operations, reporting to director of integrated production Dave Rolfe and chairman/CCO, David Lubars. Last we heard, Brandt left BBDO last summer for a gig at B-Reel, specifically for the production company’s B-Reel Products division, where he served as executive producer in its New York office.

During his first stint at BBDO NY, which lasted approximately 18 months, the returning exec served as a VP/interactive executive producer on campaigns including the Will Arnett-starring holiday effort for AT&T and the Nokia Lumia 920. Prior to initially joining BBDO, Brandt served as an interactive producer at W+K London for three years.

We’ve been told that Brandt officially assumed his new role at BBDO NY this week and will now oversee the agency’s digital production, in-house digital studio (K5) and general BBDO digital operations. In a statement, Rolfe tells us, “We are very fortunate Clemens has returned. He’s the perfect guy to help steer our day-to-day approach toward better digital fluidity and integration. Connecting technology to idea and vice versa, getting the right teams in place and strengthening our digital production and tech staffing.”

Monday Morning Stir

-North Carolina-based Old Dominion Freight Line is ending its three-year relationship with Atlanta’s Fitzgerald+Co and putting its ad account into review, with the intention of naming a new AOR by mid-May.

-It appears that it’s a wrap for Omnicom’s Arnell Group. link

-In case you didn’t hear, Advertising Week Europe has officially started today in London. link

-Dave Rolfe, head of integrated production at BBDO for the past year or so, recently held an in-house Vine competition and a video montage of several of the entries is above. The big winner was this clip.

-Coca-Cola will receive the inaugural “Brand Icon” award at the 2013 CLIOs, which takes place May 15 in NYC. link

-A few folks at Durham, NC-based McKinney are helping out hometown non-profit dubbed the “Beat Making Lab” with a pro-bono design/animation effort that just got the support of PBS (above). Check out first episode here.

Wednesday Odds and Ends

-Looks like Maria Scileppi is getting down to business as the new director at 72aandSunny’s “experimental” creative program, 72U, which is now accepting applications for its second class. April 5 is your deadline, kids. link

-Minneapolis-based Martin|Williams has added a handful of new staffers including art directors Brett Essman and Dustin Joyce, media planner Alexandra Hart and account supervisor, Megan Kell.

-Whatever issues GM’s Detroit-based agency Commonwealth seems to be going through at this point, it’s released its first full spot after the launch of its “Find New Roads” campaign for Chevy Sonic that stars Brooklyn-based MC, Theophilus London (above).

-Speaking of, at SXSW, the revamped MySpace has announced its first brand sponsor in Chevy and will revamp its “Secret Shows” in the process. link

-Twitter is developing a music app, you say? link

-In addition to picking up AOR duties for D.C.’s DARCARS Automotive Group, Bethesda, MD-based RP3 has added some new staffers including senior copywriter Mike Dabreau and Moxie alum Jake Naish as interactive copywriter.

-Who are/were the six types of people that were at SXSWi? link

-The New York Festivals has added more to its 2013 executive jury. link

Chris Bosh Steals Kids for Foot Locker

We’ve seen James Harden tear away a warm-up beard and trade an entourage member to Kris Humphries in past Foot Locker commercials, but in the latest effort from BBDO New York, for Kids Foot Locker this time around, Miami Heat All-Star Chris Bosh rounds up some youngsters and takes them to his team’s training facility.

Seriously, where are the parents? Tick Tock, Pork Chop, Sizzle, and Rick Springfield just roam the streets without supervision? Also, when Bosh says he “rounded up” other kids because of “fresh gear” at a Kids Foot Locker, nobody recognized how high this ranks on the Unintentional Comedy Scale?

This ad isn’t as clever as the Harden spots, but Ray Allen is involved, so that makes it okay in my book. And I mean the real Ray Allen, not Tick Tock. Credits after the jump.

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James Harden Sends Entourage Member to D-League in Latest Foot Locker Spot

Ah, a Super Bowl breather and the Foot Locker/NBA-focused funny continues in this new spot from BBDO New York, which focuses on mohawk/fierce beard-sporting James Harden, the ex-Oklahoma City Thunder sixth-man-turned-Houston Rockets starter. See kids, this is what happens when you don’t have the flow to flaunt fresh kicks on a consistent basis: You hang out with Kim Kardashian’s ex. Ugh, we can smell the Drakkar Noir from here. Credits after the jump.

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HP Touches Windows 8 in All the Right Places

Upon seeing the above BBDO NY-created spot for HP and Windows 8, it seemed like yet another attempt by the PC world to make their products appeal to the hippest masses a la Apple. In fact, it reminded me of the “I’m a PC” campaign that Windows ran a few years back, with popular indie DJ Girl Talk yelling the phrase before he jumped in a mosh pit of sweaty teenagers. However, I would encourage you to watch the entire 30-second spot, as the reveal at the end is what makes this great.

Sure, DJ Robbie Wilde has an exceptionally unique situation for which the touch capabilities of Windows 8 are helpful to him. But, this spot both demonstrates the product, tells a touching story and displays the “cool factor” all in 30 seconds, which is just about as much as you can ask for.

Credits and a second, less-compelling spot follow after the jump.

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Aha, So Bob Winter is Headed to CP+B

Well, it didn’t take Bob Winter long to find a new gig, as the former Y&R Chicago CCO, who was replaced this week by Bill Cimino, is headed to sunnier climates and taking the creative lead at CP+B’s Miami office. As we mentioned earlier this morning, the Y&R camp would not comment on the matter as Winter’s new role was yet to be made official, but as you have already heard, the man behind Bud Light’s “Real Men of Genius” campaign while at DDB will take on the role of executive creative director at CP+B.

As you’d expect, Winter glows about his new gig and employer in a statement, saying, “Everyone should go where they believe they can surprise themselves with what they can do.The folks at CP+B have always had an ‘anything’s possible, and even that stuff you haven’t thought of yet—that’s possible too’ kind of mentality. It’s a little crazy and kind of scary sometimes, but when it works, it’s magic. This is a terrific chance to help make some of the most provocative work in the world, in the office that started it all for CP+B, and we’re going to have a lot of fun making some unbelievable stuff.” The Miami office of Crispin has been without a true creative head for a few months following the departure of Ari Merkin, who left the agency along with Dave Rolfe back in February (the former took a consulting gig for a short while at parent company MDC while the latter headed to BBDO NY).

Winter served as CCO at Y&R Chicago for nearly two years, helping the agency pick up the Dave & Buster’s and Famous Footwear accounts along the way. Now at CP+B, he will lead creative on Arby’s and Kraft among others in the portfolio. During his career, Winter also served as a creative director at Goodby and an SVP/CD at Leo Burnett.

Merkin, Rolfe Move On from CP+B

Nearly two years after rejoining Crispin Porter + Bogusky’s Miami office soon after the shuttering of his agency Toy, Ari Merkin (pictured) is leaving the agency to reunite with his old Toy co-conspirators in a consulting role with CP+B parent company MDC Partners. In addition, director of integrated production Dave Rolfe, who had been with Crispin for nearly five years, is leaving the agency for a post at BBDO New York. Read the full statement from CP+B CEO Andrew Keller below:

“Ari Merkin is moving from CP+B and will be consulting with our holding company, MDC Partners where he will be reunited with his former partners from TOY, and current MDC executive management principals Anne Bologna and David Dabill. We are grateful for all Ari has contributed to CP+B and look forward to seeing him flourish in all of his future endeavors.

Additionally, Dave Rolfe is leaving CP+B to join BBDO, NY. We are truly appreciative for all of his meaningful contributions to CP+B. We will not be replacing his role as Director of Integrated Production, however, we will be announcing a new Director of Video Production in the next few weeks.  The Integrated Production Department has incredibly strong leadership within each group and we think this system accurately reflects the current needs of the agency and our clients. Tiffany Rolfe, Dave’s wife and an Executive Creative Director will be staying on at CP+B, continuing as a lead of our LA office, but will eventually be based out of New York with our Global Strategy Officer Suzanne Powers and others based in New York. We are pretty sure we will still be seeing quite a lot of Dave and we remain great friends.

Andrew Keller
CEO
CP+B”

Update: Rolfe is expected to make the move from Los Angeles and join up with BBDO NY as director of integrated production in March.