It’s been just over 30 years to the day that the world was introduced to John Moschitta, whose rapid-fire delivery in award-winning ads for FedEx as well as Micro Machines among others made him one of the most memorable pitchmen of the 80′s. Now, Mullen Boston has brought the man back as “Mr. Nonstop” in a new campaign for JetBlue. From the looks of these spots directed by Matt Aselton, time hasn’t slowed down our protagonist, who plugs the airline’s nonstop destinations in only the special way he can. Check out credits and two more spots from the campaign after the jump.
Posts Tagged ‘Dave Weist’
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Mullen takes the hidden camera approach in its latest campaign for JetBlue dubbed “You Above All,” which effectively replaces the “Happy Jetting” slogan. Random passengers step inside a taxi and the driver puts his seat back all the way to cramp them, in turn providing an amusing analogy for how little leg room you get on most flights. Long story short, it’s a good strategy, a nice execution and the YouTube takeover page is a nice touch. Check out another spot from the campaign and credits after the jump.