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Posts Tagged ‘Dave Wolfe’

PKT Tests ‘The Effects of Halloween Candy’ on Kids for Crest

Publicis Kaplan Thaler has released a new campaign for Crest testing “The Effects of Halloween Candy” on children.

The test is performed by a deadpan moderator who basically lets a group of children in Halloween costumes (the highlight being the little girl dressed as a piñata) binge on candy and records the results. And the results are? “It seems when presented with candy kids exhibit a pathological fixation bordering on psychosis,” according to the moderator. Oh, also, “Piñata has anger issues,” and one little boy threw up in the toilet. Whether you find this cute or annoying (or both) will depend largely on your tolerance for loud children. But then, this is targeted squarely at parents, with the payoff tagline being “Thanks to Crest their teeth are covered” following the message “Halloween candy may have an effect on your kids but not on their teeth.” Now where can we get a piñata costume? Read more

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Celebs Band Together for an Epic Hurricane Sandy Relief PSA

Yes, Hurricane Sandy has come and gone, yet large portions of New York are still far from being rebuilt. Those in New York are aware of this, but those of us in flyover country have, let’s be real, almost completely forgotten about the destruction wrought by the storm only a few weeks ago. Sorry, but it’s true.

So, how do you get Midwest hicks like me to care about helping New York’s disaster relief efforts? Well, one winning strategy would be having a bunch of celebrities tell me that I should care. You see, I find it hard to relate to those people in the Rockaways who lost their homes and more during Hurricane Sandy. However, I love celebrities, and there’s nothing more terrible to me than seeing a movie star look really sad. Deutsch NY and the New York State Governor’s office know these things, which is why they’ve produced a cavalcade of the most New York-y New York-based celebs to tell me that they need my help. If you for one minute thought that Al Pacino and Robert De Niro wouldn’t be in this spot (shot over a weekend) after seeing the title of this post, you are a stupid person.

Joining De Niro and Pacino is this PSA for the Empire Relief Fund are people like Michael J. Fox, Whoopi Goldberg and Steve Buscemi, the last of which is a great casting decision as he always looks kind of sad. For those who need their ads cut down to 30-second bite-sized portions in order to be convinced to give money, here’s exactly that. And, for those of you who have been sufficiently convinced to donate to the cause, visit ReliefNY.org to give. Credits and another PSA after the jump.

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The NY Lottery Grinds with Dead Presidents at a Beach Party

And so, we move from the undead to dead presidents in DDB’s latest bizarre spot for the NY Lottery, one that suggests winning the “Cash Blast” scratch-off game means an instant beach party with your pals Washington, Lincoln, Hamilton, Jackson, Grant and Franklin. In fact, should you win millions playing the odds at your local convenience store, it probably would be a pretty good idea to hire impersonators of these presidents/forefathers to join you in celebration as you flaunt your cash to the legions of friends you just bought. They say “money can’t buy happiness,” but “they” are a bunch of jealous poor people who haven’t had Abraham Lincoln throw up on a techno DJ at one of their soirees.

Any guesses as to what Ulysses S. Grant is smoking when he walks by camera? If you invite an Alexander Hamilton impersonator to your shindig, are you duty-bound to also invite an Aaron Burr impersonator to see if things heat up? More importantly, will giggling at a lottery spot about a pretty generic scratch-off game make you want to play it? Credits after the jump.

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